Scaling the culture and values of your business is hard. Jeff shares some tips and thoughts on how Twilio actively worked to keep the culture alive through rapid growth from 5 people to over 100 in the past 2 years.
RitualsNew Employees Build a Twilio
App in their ﬁrst 2 weeks Answer 20 support tickets Attend 7 “Twilio 101” Sessions Present their app and get “knighted” Get a “Buddy” to show them the ropes New Engineers Deploy code their ﬁrst day (Add their name to the website)
RitualsMonday, 10:30 AM All Hands
(w/ Bagels) Read some recent tweets Introduce new Employees Learn their Names All Hands Appreciation All Hands Q&A Monday, Noon Company Lunch, Meet new PeopleWednesday, 6PM Company Dinner New Employee Demo their Twilio App Track Jackets & Kindle “Knighting” Spin the Birthday Wheel of Fate Thursday, Noon Lunch w/ Tech Talk for continued learning Friday, Noon End of Sprint Demos Photoshop Friday
“How did we get here?
The firmchanged the way it thought aboutleadership. Leadership used to beabout ideas, setting an example anddoing the right thing. Today, if youmake enough money for the firm,you will be promoted into a positionof influence.”