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Building a Culture Supporting Accessibility from Within Your Organization

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Our presentation at CSUN Internation Techonoly and People with Disabilities Conference. It describes how a group of designers and devopers made accessibility a part of the organization culture at FINN.no .

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Building a Culture Supporting Accessibility from Within Your Organization

  1. 1. Building a Culture Supporting Accessibility from Within Your Organization Lotte Johansen, Tom Widerøe, Stein Erik Skotkjerra CSUN, San Diego, March 2016
  2. 2. About us… Lotte Johansen lotte@finn.no @lotte_johansen Tom Widerøe tom@finn.no @twidero Stein Erik Skotkjerra ses@v2a.dk @skotkjerra
  3. 3. • How can organizations build a strong accessibility culture from nearly nothing? • We managed to do it, and believe our story will help inspire other companies!
  4. 4. Agenda • The Starting Point • 8 Steps • 4 Success Factors • Results
  5. 5. The Starting Point
  6. 6. FINN.no AS • No 1 online marketplace in Norway • 100+ developers • Owned by Schibsted Media Group • Like the Craigslist
  7. 7. The Starting Point • Little knowledge • A couple of developers trying to do something good • No united force
  8. 8. New Legislation Relevant for • Private Businesses • Organizations • Government Agencies They are applicable to websites and self-service machines
  9. 9. New Legislation Web standards WCAG 2.0 level AA with minor exceptions
  10. 10. New Legislation in the News http://www.tu.no/it/2014/01/23/na-ma-webutviklere-forholde-seg-til-helt-nye-reglerhttp://www.aftenposten.no/okonomi/Tvinger-alle-virksomheter-til-a-skaffe-seg-nye-nettsider-7526952.html
  11. 11. Steps
  12. 12. 1 – Form a Group
  13. 13. Accessibility Group in FINN Lotte (back end) Tom (front end) Vegard (designer) David (front end) Sofia (designer) Alexander (apps)
  14. 14. 2 – Achieve Mandate • What? • How?
  15. 15. If accessibility is part of the planning  low cost More expensive to fix the errors when the product is finished
  16. 16. 2 – Achieve Mandate • What? • How? • Lessons learned?
  17. 17. Make it easier for users to sell and buy http://www.socialmediaexaminer.com/social-media-audit/
  18. 18. 3 – Educate Yourselves
  19. 19. 4 – External Expertise The Norwegian Association of the Blind and Partially Sighted (NABP)
  20. 20. Workshop with NABP
  21. 21. Blindfolded Lunch
  22. 22. 5 – Spread the Word • Internally
  23. 23. Impossible Frustrating Simple
  24. 24. 5 – Spread the Word • Externally
  25. 25. 6 – Workshops • Purpose – Spread competence • Agenda – Tools – Test – Discuss solutions
  26. 26. Straw Test http://www.sunshinestatesarah.com/2013/10/questions-raised-about-tonights-straw.html#.VTEGUpSUdWY
  27. 27. Keyboard Navigation
  28. 28. Inverted Colors
  29. 29. Screen Reader
  30. 30. Start Testing
  31. 31. Discuss Problems
  32. 32. The workshop was an eye opener for usability. It struck me how many people who actually are disabled. We found that “my messages” can be confusing with dates read out before or after the text. The fix is in our backlog.
  33. 33. Very cool that it is so easy to fix. It is just about being aware of the disabled. By using plain html, it works out of the box for all browsers and all disabled.
  34. 34. 7 – User Tests
  35. 35. 7 – User Tests 5 participants with different • Profiles • Disabilities • Experience with IT
  36. 36. 7 – User Tests • Users solve tasks given by moderator • Everything is recorded and analyzed
  37. 37. 7 – User Tests Findings from • Technical accessibility • General UX • Content/language
  38. 38. 8 – Automatic Validation
  39. 39. 4 Success Factors 1. Goals and objectives 2. Strategy and plan 3. Training 4. Quality assurance
  40. 40. Results
  41. 41. Results - Accessibility Culture • VoiceOver fixed • Sites made scalable – Remove “user-scalable=no” • Engaged discussion about epileptic seizure • Accessibility workshops
  42. 42. Honorable mention in a universal design innovation competition http://doga.no/nyhet/hederlig-omtale-m-finn-no
  43. 43. Results – Improved Website Expanded filter; not modal box
  44. 44. Results – Improved Website Ad • Gathered content
  45. 45. Results – Improved Website Before After
  46. 46. Results – Funding for more User Tests
  47. 47. Summary 8 Steps 1. Form a Group 2. Achieve Mandate 3. Educate Yourselves 4. External Expertise 5. Spread the Word 6. Workshops 7. User Tests 8. Automatic Validation 4 Success Factors 1. Goals and objectives 2. Strategy and plan 3. Training 4. Quality assurance
  48. 48. Accessibility Usability
  49. 49. Questions? Lotte Johansen lotte@finn.no @lotte_johansen http://www.slideshare.net/whitneyq/plain-language-accessibility-for-conte Stein Erik Skotkjerra ses@v2a.dk @skotkjerra Tom Widerøe tom@finn.no @twidero
  50. 50. Thank you! Lotte Johansen lotte@finn.no @lotte_johansen http://www.slideshare.net/whitneyq/plain-language-accessibility-for-conte Stein Erik Skotkjerra ses@v2a.dk @skotkjerra Tom Widerøe tom@finn.no @twidero

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