Melbourne digital marketing agency

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http://www.twenty4.com.au/

twenty4 is a Melbourne and Sydney based independent digital agency leading clients through the age of all things digital.

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Melbourne digital marketing agency

  1. 1. www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au We Live. In a digital world. Offline we have offices in both Melbourne and Sydney. We Share. Information and ideas with the people we work with. We Form. Partnerships. We get to know every business, their marketplace and their customers. We Think. About trends, platforms and innovation. We Do. Digital Strategy, Creative, and Technology. We look after Web Development, eCommerce, SEO, Social Media, and mobile. We Move. Across retail, corporate, government, entertainment and not-for- profit brands and industries. Digital Agency Melbourne and Sydney
  2. 2. www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au Discovery Goals and Objectives / Market Research / Competitor Analysis / Digital Strategy A new website process starts by understanding the business, goals, consumers, brand strategy, user research and how we best incorporate this into a digital strategy. Consideration will also be given to how this new development will affect or streamline internal process’ within the organisation. Information Architecture & UX Wireframes / User Experience Discovery stage has allowed us to start considering the best possible experience for a user. It has formed the basis for the site structure, layout and how the user will interact and navigate through the end product. This website needs to be as intuitive as possible and allow for unique scenarios of people’s needs, computer knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is paramount in setting the tone for overall success. Digital Agency Melbourne and Sydney
  3. 3. www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au Design UI / Prototyping / Graphic Design With a clear blueprint plan, we can get to the part that everybody loves – the visual process of look and feel. The knowledge from the Discovery / Information Architecture and User Experience planning stage is used to conceptualise the design and user interface. Prototyping and graphic design are the key tangible aspects of this stage. Development HTML / CSS / Javascript / PHP / CMS / Browser Compatibility This stage of the project is where we the design is brought into a web browser an interactive, clickable version of the website is created. This is the most time intensive aspect and involves coding, development and back-end CMS, EDM and Social integration. The focus of this stage is the develop the working website, integration with backend systems, while considering user interaction and cross browser functionality. twenty4specialise in standards-based development as well as in the implementation with a number of CMS systems, that will bring the most out of the site with dynamic content and interaction. Digital Agency Melbourne and Sydney
  4. 4. www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au Training, Testing & Go Live Face to Face / Training Videos / Goals Checklist Training is performed as face to face training that is tailored to the website administrator and specific CMS setup. The website training session is recorded for future reference. A follow up is done to ensure the website administrator is comfortable with updating all aspects of the website. Metric Analysis ROI / Google Analytics / Customer Conversion / Goals & Funnels / Custom Dashboard Once the digital presence has been launched to the world, it’s essential to future success to review the performance and engagement. A good digital presence can only achieve greatness after launch when we can see how people are using the site. It also allows us to make informed decisions together about future enhancements. We look at entry points, popular content and other strategies to make sure that both you and users are getting the best web experience possible. Digital Agency Melbourne and Sydney
  5. 5. www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au Ongoing Support Phone / Email / Project Management System The time after the website is live is as important as the build up period. The internet does not stay still. We like to revisit the project online to see what we have learnt as well as introducing new technology or ideas that might help grow the website and online presence. The twenty4 team manage feedback efficiently through our web based project management system ensuring prompt response times, as well as transparency to all stakeholders. Digital Agency Melbourne and Sydney
  6. 6. www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au Digital Marketing Agency - What Every Business Need in This Modern Era Every company has to leave the old-fashioned way of doing business in this modern day and time. Every wise entrepreneur would never hesitate to take their business venture online and hire a digital marketing agency that will help them create a responsive website. They must make sure that the firm that they are hiring is well-versed about SEO or Search Engine Optimization. The services that your virtual firm offers:  Virtual strategies  Web Design and Development  eCommerce Development  SEO or Search Engine Optimization  PPC or Pay Per Click advertising  Mobile development  Social Media Advertising  Email Marketing  Website Metrics and Reporting  Web Hosting  Software Management and Development The perks of signing a contract with them:  Your website will gain visibility and popularity across the globe.  You will gain an interactive website that works 24/7. This allows you to accommodate people from various time zones.  Good return of investment  You will gain good and continuously improving reputation through the efficiency of your website.  Your products and services will be enhanced.  You will meet the needs of your clients.  You will be able to adapt to changes.  Your company will gain a powerful tool in online entrepreneurship.  You will always have a fresh and effective approach in the marketplace.  You will be able to communicate with your clients. They can post their blogs and comments on your website. You can use them to determine what to improve and change in your offers.  Your prospective clients will find your virtual niche convenient and easy.  Customers can easily contact and communicate with your agents. How to choose the right digital firm for your business:  Determine your purpose of hiring one.  Stick to an experienced firm.  Make sure that the employees that you will be working with from the company are trustworthy.
  7. 7. www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au  Know the team and establish a good working relationship with them.  Never hire a firm because of the cheap price. Always think of better quality results.  Make sure that they only perform legal tasks for you.  Make sure that they are licensed.  Know the companies that they have assisted and see if they have done a good job.  Make sure that they can incorporate the technology well in your business. Investing in this type of project for your company is wise. You will see how your virtual assistance can positively change your venture. You will still see and take advantages from their work even after the end of your contract. A good digital marketing agency must be able to provide you with lasting results. How to Attract More Clients and Gain More Profits Hiring a digital agency to take care of your website and visibility in the World Wide Web is wise. You will be able to acquire a responsive and efficient virtual office that is able to accommodate people from different time zones. There are so many firms that can assist your business to succeed in the digital world and finding the most ideal one can be very confusing for you. How to choose the right agency for your business?  Consider your purpose of hiring one.  Determine how they can help you.  Hire an experienced firm.  Read their portfolio.  Make sure that the people from their firm who will be working with you are professional, licensed, and can be trusted.  Make sure that the price they charge is right.  Always opt for quality service.  Find a company that fits your budget.  They have to be knowledgeable in SEO or Search Engine Optimization. The services that they can provide you:  Digital strategy – The process of specifying your goals, opportunities, and initiatives to maximize the business benefits of venturing online.  Web development – They will design and maintain your virtual niche efficiently.  eCommerce – This is also called e- business. The buying and selling of products or services over the internet and other computer networks.
  8. 8. www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au  SEO or Search Engine Optimization – The process of gaining visibility to all the major search engines that are used across the globe. Making your website appear in the browsers’ search results.  PPC or Pay Per Click – An internet advertising model that directs traffic to your website.  Mobile development – The process of developing software in smart phones and tablets.  Social media – Incorporating your business in websites where many people interact and socialize.  Email marketing – The process of marketing your business by sending messages to prospective customers using email. Their services are essential because:  To make expansion possible.  Obtain popularity and draw in prospective clients.  Create an interactive and attractive website.  Acquire convenience when managing your online venture.  You will have professional people who will enhance your IT system as you also provide convenience to your clients.  You get to target your customers online.  Increasing your brand awareness. Always remember that when people cannot find you in the World Wide Web, there is a big chance that you will lose your business. You may not decide on hiring a digital agency right away and even overnight but make sure that you can find the most ideal one for your preferences so that you will not waste your time, money, and effort. Fitness Apps – a run for your money Every year millions of people across the globe vow to start a new health and fitness regime. Most people know the basics to a healthy lifestyle – we were taught all about it from a young age. Eat right, exercise more and never- ever, shall we smoke. Despite this, people are still looking for something to give that extra motivation needed to get out of bed on a cold winter’s morning, pull on the trainers, and hit the pavement. Enter the health and fitness app industry. At present, the iTunes store boasts over 7,000 health and fitness apps alone. By 2017, there are expected to be over 1 billion users, and it’s predicted that the industry will be worth a massive $400 million. Sounds great for developers, right? Well, before you go into development lock down let’s take a look at just how useful these apps really are. Nike+ is one of the most successful fitness apps today, with over 5 million users. Ever bought a pair of Nike Free Runs? Well, you would have
  9. 9. www.twenty4.com.au Melbourne Sydney a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia p. +61 3 9005 0055 p. +61 2 8488 0055 f. +61 3 9011 9718 e. sydney@twenty4.com.au e. melbourne@twenty4.com.au found a chip implanted right into the sole of your shoes, making every step you take trackable. No need to track your run, wear a pedometer, trace out the miles of your circuit – Nike+ does it all for you. However, research has found that the majority of users ran 30 minutes in their first run, and then never used it again – sounds a lot like our gym membership. So why are these apps so popular? Because unlike the cost of our gym membership, which could feed a small village for a year, the outlay for apps is minimal and you can use them as many (or a guilt free few) times as you like. It won’t necessarily make you more motivated, but if you want to monitor your progress or have a trainer built into your phone, this is proof that there are cost-effective choices. We’re sure you’re wondering what makes some more popular than others. Functionality and usefulness are a given, but Nike’s brand recognition definitely aided their apps initial success. But for those who don’t have million dollar advertising budgets, research shows apps that enable users to create a goal and track progress are the most used, followed by apps that create online competition between strangers.

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