Stadt Marketing 2.0
   Social Media im
  öffentlichen Raum
       Mannheim
     12.Oktober.2010
marketing mix
marketing mix
  traditional
10 Jahre Cluetrain
  „markets are conversations“
10 Jahre Cluetrain
  „markets are conversations“
10 Jahre Cluetrain
  „markets are conversations“
Social Media Landkarte
         2010
Social Media Landkarte
         2010
Social Media Landkarte
         2010
Social Media Landkarte
         2010
Status Quo Deutschland
     Kennzahlen Oktober 2010




       Unique visitors (estimated cookies) 41 M
            Unique...
Status Quo Deutschland
     Kennzahlen Oktober 2010




       Unique visitors (estimated cookies) 41 M
            Unique...
Status Quo Deutschland
     Kennzahlen Oktober 2010




       Unique visitors (estimated cookies) 49 M
            Unique...
Status Quo Deutschland
     Kennzahlen Oktober 2010




       Unique visitors (estimated cookies) 6.8 M
            Uniqu...
Status Quo Deutschland
     Kennzahlen Oktober 2010




       Unique visitors (estimated cookies) 6.2 M
            Uniqu...
Status Quo Deutschland
     Kennzahlen Oktober 2010




       Unique visitors (estimated cookies) 6.8 M
            Uniqu...
Status Quo Deutschland
     Kennzahlen Oktober 2010




       Unique visitors (estimated cookies) 8.1 M
            Uniqu...
Status Quo Deutschland
     Kennzahlen Oktober 2010




       Unique visitors (estimated cookies) 12 M
            Unique...
marketing mix
marketing mix
fifth P for people
marketing mix
fifth P for people
marketing mix
fifth P for people
social media marketing mix
social media marketing mix
social media marketing mix
social media marketing mix

Quote : "embarking on a social media strategy to help with
marketing is like embarking on a fa...
communications change
communications change
    A + IDEAS
Twitter Hype over...
         !!
Twitter Hype over...
         ??
Twitter Hype over...
         ??
Twitter Hype over...
         ??
Twitter Hype over...
         ??
how is information generated?
Roadmap for the "state of
Transaction static vs realtime
        „engagement is commodity“
Transaction static vs realtime
        „engagement is commodity“
too much - too many ?
                      Solution - selectiveness and filtering




Dunbar's number is a theoretical cog...
too much - too many ?
                      Solution - selectiveness and filtering


                                      ...
Twitter vs. Facebook
Twitter vs. Facebook
matrix of success




listen - build - engage - share
iPhone 4.0




listen - build - engage - share
iPhone 4.0




listen - build - engage - share
BP Deep Sea Drill




     interact
Tweetakademie - Kommunikation im Echtzeitweb
               Michael Gebert
             +49-89-7873-254
          mg@tweet...
Mannheim1 121010
Mannheim1 121010
Mannheim1 121010
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  • Mannheim1 121010

    1. 1. Stadt Marketing 2.0 Social Media im öffentlichen Raum Mannheim 12.Oktober.2010
    2. 2. marketing mix
    3. 3. marketing mix traditional
    4. 4. 10 Jahre Cluetrain „markets are conversations“
    5. 5. 10 Jahre Cluetrain „markets are conversations“
    6. 6. 10 Jahre Cluetrain „markets are conversations“
    7. 7. Social Media Landkarte 2010
    8. 8. Social Media Landkarte 2010
    9. 9. Social Media Landkarte 2010
    10. 10. Social Media Landkarte 2010
    11. 11. Status Quo Deutschland Kennzahlen Oktober 2010 Unique visitors (estimated cookies) 41 M Unique visitors (users) 19 M Reach 32.0 % Page views 10 M Total visits 540 M Avg visits per visitor 28 Avg time on site 18:20
    12. 12. Status Quo Deutschland Kennzahlen Oktober 2010 Unique visitors (estimated cookies) 41 M Unique visitors (users) 19 M Reach 32.0 % Page views 10 M Total visits 540 M Avg visits per visitor 28 Avg time on site 18:20
    13. 13. Status Quo Deutschland Kennzahlen Oktober 2010 Unique visitors (estimated cookies) 49 M Unique visitors (users) 23 M Reach 38.2 % Page views 3.3 Mia Total visits 320 M Avg visits per visitor 14 Avg time on site 20:00
    14. 14. Status Quo Deutschland Kennzahlen Oktober 2010 Unique visitors (estimated cookies) 6.8 M Unique visitors (users) 3.2 M Reach 5.3 % Page views 140 M Total visits 29 M Avg visits per visitor 9.2 Avg time on site 9:20
    15. 15. Status Quo Deutschland Kennzahlen Oktober 2010 Unique visitors (estimated cookies) 6.2 M Unique visitors (users) 2.9 M Reach 4.7 % Page views 210 M Total visits 22 M Avg visits per visitor 7.5 Avg time on site 11:00
    16. 16. Status Quo Deutschland Kennzahlen Oktober 2010 Unique visitors (estimated cookies) 6.8 M Unique visitors (users) 3.1 M Reach 5.2 % Page views 280 M Total visits 35 M Avg visits per visitor 11 Avg time on site 10:20
    17. 17. Status Quo Deutschland Kennzahlen Oktober 2010 Unique visitors (estimated cookies) 8.1 M Unique visitors (users) 3.8 M Reach 6.2 % Page views 1.1 M Total visit 89 M Avg visits per visitor 23 Avg time on site 14:30
    18. 18. Status Quo Deutschland Kennzahlen Oktober 2010 Unique visitors (estimated cookies) 12 M Unique visitors (users) 5.6 M Reach 9.2 % Page views 2.7 M Total visits 160 M Avg visits per visitor 29 Avg time on site 16:30
    19. 19. marketing mix
    20. 20. marketing mix fifth P for people
    21. 21. marketing mix fifth P for people
    22. 22. marketing mix fifth P for people
    23. 23. social media marketing mix
    24. 24. social media marketing mix
    25. 25. social media marketing mix
    26. 26. social media marketing mix Quote : "embarking on a social media strategy to help with marketing is like embarking on a facial muscle strategy to help with smiling",Tony Hsie zappos.com
    27. 27. communications change
    28. 28. communications change A + IDEAS
    29. 29. Twitter Hype over... !!
    30. 30. Twitter Hype over... ??
    31. 31. Twitter Hype over... ??
    32. 32. Twitter Hype over... ??
    33. 33. Twitter Hype over... ??
    34. 34. how is information generated?
    35. 35. Roadmap for the "state of
    36. 36. Transaction static vs realtime „engagement is commodity“
    37. 37. Transaction static vs realtime „engagement is commodity“
    38. 38. too much - too many ? Solution - selectiveness and filtering Dunbar's number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships.
    39. 39. too much - too many ? Solution - selectiveness and filtering 150 Dunbar's number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. 17821 Robert Scoble @scobleizer
    40. 40. Twitter vs. Facebook
    41. 41. Twitter vs. Facebook
    42. 42. matrix of success listen - build - engage - share
    43. 43. iPhone 4.0 listen - build - engage - share
    44. 44. iPhone 4.0 listen - build - engage - share
    45. 45. BP Deep Sea Drill interact
    46. 46. Tweetakademie - Kommunikation im Echtzeitweb Michael Gebert +49-89-7873-254 mg@tweetakademie.de @tweetakademie

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