Pass it Back! Kid Apps on Grown-Up Devices
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The "pass-back effect" -- when parents hand their mobile device to kids in the backseat or whenever they're on-the-go -- creates unique challenges to optimize kid-friendly mobile apps and educational opportunities within the constraints of devices designed for grown-ups. Kids' media industry pros discuss challenges & solutions for this diverse & growing niche audience. Presented at SXSW Interactive 2010.
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Pass it Back! Kid Apps on Grown-Up Devices
- 1. Pass it Back! Kid Apps on Grown-Up Devices PBS KIDS Interactive Nina Walia, Associate Director Sara DeWitt, Senior Director This session is #passitback on twitter
- 8. Viewers Like You. #passitback on twitter
- 10. 60% of Top 25 Paid Educational Apps Target Preschoolers iLearn: A Content Analysis of the iTunes App Store’s Education Section , Joan Ganz Cooney Center, 2009
- 12. NOT Quiet
- 19. Portrait Orientation is a No-No
- 27. The PBS Ready To Learn Cell Phone Study: Learning Letters with Elmo 2006 study
- 36. 2006 -> 2010
- 37. 1. Relevant Hot Spots
- 41. Audio Challenges
- 48. Future Implications Gaming casual gaming games are cheaper devices only do one thing camera : augmented reality Education child development educational standards Apple on-the-go potential
Editor's Notes
- Play CUGE 1 video when done.
- CUGE Tester 2 at 1:35
- PBS tests! There isn’t much information out there, so we’re regularly working with our producers to find opportunities to go into the field.
- PBS tests! There isn’t much information out there, so we’re regularly working with our producers to find opportunities to go into the field.
- PBS tests! There isn’t much information out there, so we’re regularly working with our producers to find opportunities to go into the field.
- 26 Letter Days over 8 weeks - Literacy tips for parents from Sesame Street’s Maria - Sesame Street video clips for children hosted by Elmo “ Letter Library” archive available
- There are no common networks or platforms for cell phone video delivery Carriers are interested in big, multi-program deals; small trials are difficult Monthly cell phone contracts are unlikely for low-income populations; they prefer pay-as-you-go plans
- Martha is a big hit! all three games have very fun components. Martha Speaks is really satisfying the "older" kids. Up to 7 years the games are really fun and engaging. Even for kids this age, they are finding and learning new words and this is really exciting for them but there is a definite desire to have a more words in the games. They get the same words over again in the exact same context so there is no challenge to use the words in new ways or to learn new words. I do think we should see gains in vocabulary from the Martha games because the kids are learning them quickly, after 2-3 exposures. Mom's mentioned words like Dart, Halt, Mauve, Teal as new words for their kids and after using these words a few times in the games the kids are now kind of tired and would rather learn new words or use these existing words in new ways. The Martha Says game will probably be the most effective because the kids need to use the words in meaningful ways. They need to make the dogs act out the word in order to move on. The other games on that app don't work the same way, they're more passive and allow kids to use elimination too frequently. There also needs to be consistency in the help function. In pop quiz, Martha repeats the word when you touch her but not in other games. So in Martha Says, if the kid misses the word she says, and they can't read it, they either get "oops too late" or they leave the game, go back to the home screen, and then go back into the game and start over. I had a couple girls show me something new. They figured out that all the pictures they take in the dress up game get saved in the ipod under their pictures. So they would leave the game, click on the pictures icon and scroll through all the doggie pics they made. One girl had over 70 pics.
- Martha is a big hit! all three games have very fun components. Martha Speaks is really satisfying the "older" kids. Up to 7 years the games are really fun and engaging. Even for kids this age, they are finding and learning new words and this is really exciting for them but there is a definite desire to have a more words in the games. They get the same words over again in the exact same context so there is no challenge to use the words in new ways or to learn new words. I do think we should see gains in vocabulary from the Martha games because the kids are learning them quickly, after 2-3 exposures. Mom's mentioned words like Dart, Halt, Mauve, Teal as new words for their kids and after using these words a few times in the games the kids are now kind of tired and would rather learn new words or use these existing words in new ways. The Martha Says game will probably be the most effective because the kids need to use the words in meaningful ways. They need to make the dogs act out the word in order to move on. The other games on that app don't work the same way, they're more passive and allow kids to use elimination too frequently. There also needs to be consistency in the help function. In pop quiz, Martha repeats the word when you touch her but not in other games. So in Martha Says, if the kid misses the word she says, and they can't read it, they either get "oops too late" or they leave the game, go back to the home screen, and then go back into the game and start over. I had a couple girls show me something new. They figured out that all the pictures they take in the dress up game get saved in the ipod under their pictures. So they would leave the game, click on the pictures icon and scroll through all the doggie pics they made. One girl had over 70 pics.