Twago democamp poznan_presentation

1,333 views

Published on

Presentation for startups and already established companies about recruiting talent for a high potential team, fund raising, and success in marketing/sales.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,333
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Twago democamp poznan_presentation

  1. 1. 07. Juli 2009 © 2009 twago 0 www.twago.de Democamp Poznan Gunnar Berning, Founder and CEO of twago.com Things I learned building a startup in Europe Poznan, October 22nd, 2010 - work different
  2. 2. © 2010 twago1 twago.com twago is the EBAY for professional experts Web & Programming Design & Media Company services Customers European customers  Freelancer  Startups  Webshops  SME Experts National and international  Companies  Freelancer Verified Internet based marketplace for experts Confidential Projects (NDAs) Auth. evaluation system Projectmanagement Tools Escrow Safe Payment
  3. 3. © 2010 twago2 twago.com Within a year after start, twago is already bigger than market leader Elance in the core markets Germany and Italy Cust.: Project: Volume: Programming 50.000 EUR Provider: Expertise: Employees: Translations 1200 Qualifications: 34 Languages Provider: Expertise: Employees: Programming 100 Cust.: Spreadshirt Project: Volume: Social Media Widget 50.000 EUR • Project volume >0,5 Mn. EUR per month already months after start Provider: • >30.000 experts • from 115 countries worldwide • Avg. project evaluation: 4,9 (Scale: 5 = very good, 1 = bad quality) Customer:
  4. 4. © 2010 twago3 twago.com All Startups have the same goal in mind Make the most out of your existing budget
  5. 5. © 2010 twago4 twago.com Teambuilding Hire only team members which make you better, not bigger • Hire only team members which make you better rather than bigger • Create entrepreneurs – make them responsible • Enable them to take decisions! • Keep your risk under control: Use interns and trainees • Min. duration = 6 months • Really good people = high salaries, compensate with equity, significant break-even bonus • Make a cut if it doesn’t work • Invest your time: Coaching, coaching, coaching • Celebrate! Start Now
  6. 6. © 2010 twago5 twago.com Getting Capital – there is not a single solution for everybody • Talk to the right target group • Expect highly individual comments • Start with prio B VCs or business angels • Practice in real life, learn, adapt • The market is setting your price, not the VC valuation method • Don‘t use „businessplan@earlybird.com“ • Create and show your BATNA (best alternative to negotiated agreement) • Everything takes (much) longer than you think • You can be peer to everybody
  7. 7. © 2010 twago6 twago.com Building the product – We eat our own food  Product specification:  Spec. Homepage-Design:  Coding:  Translations:  Branding/Name:  Design of Webseite:  Design of Company Logo: (Internally) Germany Russia Switzerland USA Canada Philipines twago made use of outsourcing and offshoring: twago successfully showed the „proof of concept“ – Huge chance for all startups Which experts to choose depends on  your requirements expertise Savings roughly 60%
  8. 8. © 2010 twago7 twago.com The top 9 rules for Offshoring success Be honest: Are you an Offshoring-Person? Choose experts wisely Basic understanding of different cultures Increase communication: +50% Make use of time zones Use simple project management tools Neutral code checks to get best quality Secrets to stay secret: Use NDAs Don‘t expect wonders9 8 7 6 5 4 3 2 1
  9. 9. © 2010 twago8 twago.com How we started... • Understand your customers: Master thesis • Be fast with a good version • Learn from your customer as early as possible: Observe and ask • Trial and error • Start with SEO yesterday • Create reference cases (e.g. big brands) • Communication / PR: Easy wins with data mining, adapting to news • Focus: • Try to become #1 in a niche, then expand • What creates more customers: Google ads or XYZ • Remember your key levers: optimizing your SEM-CTR from 0.75% to 1,5% lower your customer acquisition cost by 50%
  10. 10. © 2010 twago9 twago.com Create landing pages for your customer 160 Landing pages
  11. 11. © 2010 twago10 twago.com Analyze, analyze, analyze: Measure – think – change! Key drivers Traffic and customer behaviour Conversion tests (A/B)
  12. 12. © 2010 twago11 twago.com  Few words: Focus  „Clean“  Build trust: Verisign Logo, Phone number, green bulltes  Reduce exit-options Improvements New DesignOld Design Quelle: twago Landing Page Test optimized conversion rates and reduces user acquisition costs significantly Landing Page A/B Test 3%* 20%*
  13. 13. © 2010 twago12 twago.com Expect the unexpected
  14. 14. © 2010 twago13 twago.com Thanks and feel free to follow us... .com - work different www.facebook.com/twago.com www.twitter.com/twago_inside or email me: Gunnar.Berning@twago.com

×