Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

GreatNonprofits 2014 #GivingTuesday Social Media and Marketing Guide


Published on

#GivingTuesday is a national day of giving. Make sure you're ready with this free social media and marketing guide from GreatNonprofits that helps nonprofits gain exposure.

Published in: Marketing, Technology, Design
  • Be the first to comment

GreatNonprofits 2014 #GivingTuesday Social Media and Marketing Guide

  1. 1.     1             SOCIAL  MEDIA  &  MARKETING  KIT       In  partnership  with,  GreatNonprofits  is   publishing  its  comprehensive  #GivingTuesday  Guide.  Use  this   resource  to  get  on  the  list  or  spread  the  word  of  your   nonprofit’s  stories  of  impact.      
  2. 2.     2     About  Giving  Tuesday:   GivingTuesday  is  the  brainchild  of  the  92nd  Street  Y,  a  nonprofit  cultural   and  community  center  in  New  York.  The  idea  is  to  inspire  giving  and   help  charities  nationwide  by  creating  a  daylong  effort  to  help  charities   online  -­‐-­‐  aptly  timed  right  after  Cyber  Monday  and  Black  Friday.    The   movement  begins  December  2,  2014.    See  impressive  stats  below:     • 10,000+  Partners  across  all  50  U.S.  States  +  11  countries   • 90%  INCREASE  in  online  giving  compared  to  2012   • 3,500  Social  Media  Ambassadors  joined  the  movement  to  amplify  and  spread  the  word   • 270%  increase  in  giving  on  the  Tuesday  after  Thanksgiving   • 40%  INCREASE  in  average  gift  size  year-­‐over-­‐year   • 1.2  BILLION  Facebook  likes   • 2  BILLION  people  reached  on  Twitter  alone  (at  our  peak  we  had  approx.  700  Tweets  per   minute)   • 7,000+  #unselfies  were  posted  on  Instagram,  Twitter,  Facebook,  and  Google+     What  is  doing  to  help?   Because’s  mission  is  to  enable  great  nonprofits  to   share  their  stories  of  impact,  what  better  way  to  accomplish  this  than   to  publish  our  definitive  list  of  Top  Rated  Nonprofits  throughout  the   years.  That’s  why  we  are  launching  our  #GivingTuesday  Guide  listing  all   of  the  Top-­‐Rated  Nonprofits  by  year  and  issue.       How  can  you  get  involved?    If  you’re  already  Top  Rated,  spread  the  word  with  our  Social  Media   Toolkit    If  you’re  new  to,  claim  your  profile  and  get   started    If  you’d  like  to  be  Top-­‐Rated,  use  our  kit  to  start  collecting  reviews  
  3. 3.     3     ALREADY,  TOP  RATED.     THEN  SPREAD  THE  WORD.     STEPS  TO  GET  STARTED:   1. Check   the   GreatNonprofits   2014   Top-­‐Rated   page   or   your   profile  page  to  see  if  you’re  listed.  (2013  Top-­‐Rated  Winners   will  be  added  to  the  #GivingTuesday  Leaderboard  after  10/31).   Find  your  status  here:   a.  profile  page   b.­‐tuesday-­‐guide   Note:  After  10/31  you  can  check.   2. Make   sure   your   GreatNonprofits   profile   page   is   up   to   date   with  current  images,  your  logo,  videos,  and  links  to  donations.   3. Spread  the  word  using  our  social  media  templates.     THREE  PLACES  TO  CHECK  YOUR  STATUS:     #GivingTuesday  Page   2014  Top  Rated  Page   Your  Profile  Page              
  4. 4.     4   On  Facebook,  Twitter  &  Other  Social  Media   1. Upload  the  #GivingTuesday  Giving  Guide  image   2. Add  any  pertinent  details  like  whether  you  have  a  matching   donation  on  that  day   3. Tag  the  movement  and  GreatNonprofits  by  typing  #GivingTuesday   and  @GreatNonprofits  and  include  our  link  at­‐tuesday-­‐guide  (you  can  also   use  this  bitly:  -­‐  Page  coming  soon     Post  if  you’re  on  the  list:   We’re  proud  to  be  listed  on  the  #GivingTuesday   @GreatNonprofits  Giving  Guide.  Consider  helping  us  by  writing  a   review  or  giving  a  donation.     Post  to  get  on  the  list  by  10/31:   Help  us  get  on  the    #GivingTuesday  @GreatNonprofits  Giving   Guide.  Write-­‐a-­‐review  by  10/31/14  for  the  2013  List.     Post  to  gain  visibility  for  future  years:   #GivingTuesday  is  a  national  day  of  giving.  Help  us  spread  the   word.  Write  a  review  today.         WRITE-­‐A-­‐REVIEW-­‐URL:­‐GREATNONPROFITS-­‐SLUG   E.G,  A  GNP  SLUG  FOR  BIG  CAT  RESCUE  CORP  WOULD  BE  big-­‐cat-­‐rescue-­‐corp;  to   write  a  review,  the  URL  would  be:­‐ cat-­‐rescue-­‐corp.    You  can  get  to  that  page  by  clicking  your  GreatNonprofIts   profile  and  then  clicking  write  a  review.    
  5. 5.     5   NEW  TO  GREATNONPROFITS     THEN  CLAIM  YOUR  PROFILE.     STEPS  TO  GET  STARTED:   1. Go  to  and  search  for  your  profile:   2. Claim  your  profile  by  clicking  the  “Staff:  Claim  Org  Button”   3. Complete  your  free  profile  and  invite  your  followers  to  write  a   review;  reviews  will  appear  on  and  will  be   syndicated   to   GuideStar   among   others,   so   you’ll   boost   your   visibility    
  6. 6.     6          
  7. 7.     7   TIPS  FOR  COLLECTING   REVIEWS   USE  THESE  IDEAS   • From   your   profile   on   invite   reviews   (see   screenshot  below),  or…   • Use  our  online  samples  below  to  invite  reviews     When  inviting  reviews  from  your  profile  page:   1. Click   the   email   icon   to   invite   reviews   by   email:   a   window   will  pop  up  with  a  pre-­‐populated  email  you  can  send   2. Click   the   Facebook   icon   and   a   post   will   pop   up   with   your   logo  and  a  brief  description   3. Invite   reviews   via   Twitter   and   we’ll   automatically   post   a   message  to  invite  reviews        
  8. 8.     8     REVIEWS,  CONTINUED   Conversely,   you   can   use   the   message   below   to   drive   reviews   if   you   want  to  post  directly  from  your  social  media  pages  or  via  email.        
  9. 9.     9   CUSTOMIZED  BADGES   EASILY  ADD  BADGES  TO  YOUR  SITE   • Download  a  personalized  badge  from  your  organizations  page   on   • Copy  code  (select  from  four  colors)  and  embed  on  your  site.      
  10. 10.     10   PUBLIC  RELATIONS   If  you  are  a  2013  Top-­‐Rated  Award  Winner,  you  can  use  this  PR   template.     For  Immediate  Release:     [Your  Group's  Name]    HONORED  AS  2014  TOP-­‐RATED  NONPROFIT   New  Award  is  Based  on  Positive  Online  Reviews   [Your  City],  [Your  State]  (The  Current  Date)  –[Your  Group's  Name]  announced  today  that  it  has  been  honored  with  a   prestigious  2013  Top-­‐Rated  Award  by  GreatNonprofits,  the  leading  provider  of  user  reviews  about  nonprofit   organizations.   “We  are  excited  to  be  named  a  Top-­‐Rated  2014  Nonprofit,”  says  [Your  name,  your  title,  your  group’s   name].        We  are  proud  of  our  accomplishments  this  year,  including  [insert  examples].       The  Top-­‐Rated  Nonprofit  award  was  based  on  the  large  number  of  positive  reviews  that  [Your  Group's   Name]  received  –  reviews  written  by  volunteers,  donors  and  clients.  People  posted  their  personal   experience  with  the  nonprofit.    For  example,  one  person  wrote,  “[insert  review  excerpt].”     While  the  Top-­‐Rated  Awards  run  through  the  end  of  October,  [Your  Group’s  Name]  was  part  of  the   inaugural  group  to  qualify  for  the  year.    In  addition,  we’ve  been  added  to  GreatNonprofits  #GivingTuesday   Guide—an  interactive  guide  to  top  nonprofits  throughout  the  years.  See  here  [link  to  leaderboard].      “Savvy  donors  want  to  see  the  impact  of  their  donations  more  than  ever,”  said  Perla  Ni,  CEO  of   GreatNonprofits,  “People  with  direct  experience  with  [Your  Group's  Name]  have  voted  that  the   organization  is  making  a  real  difference.”       Being  on  the  Top-­‐Rated  list  gives  donors  and  volunteers  more  confidence  that  this  is  a  credible   organization.    The  reviews  by  volunteers,  clients  and  other  donors  show  the  on-­‐the-­‐ground  results  of  this   nonprofit.    This  award  is  a  form  of  recognition  by  the  community.   About  [Your  Group’s  Name]   [Insert  Your  Mission  Statement]     About  GreatNonprofits   GreatNonprofits  is  the  leading  site  for  donors  and  volunteers  to  find  reviews  and  ratings  of  nonprofits.   Reviews  on  the  site  influences  millions  of  donation  decisions  a  year.  Visit  for   more  information.     Media  Contact   [your  title]  [your  email]  [your  phone  number]   ###      
  11. 11.     11   PUBLIC  RELATIONS,  CONT.   Use  this  release  if  you  are  listed  on  the  GreatNonprofits  #GivingTuesday  page   (meaning  you’ve  been  recognized  as  top  rated  in  2009-­‐2013,  use  this  release).     For  Immediate  Release:     [Your  Group's  Name]    LISTED  ON  GREATNONPROIFTS  2014  #GIVINGTUESDAY  GUIDE  Listing  is  Based  on  Positive  Online  Reviews     [Your  City],  [Your  State]  (The  Current  Date)  –[Your  Group's  Name]  announced  today  that  it  has  been  listed  on  the   GreatNonprofits  #GivingTuesday  guide.    In  support  of  #GivingTuesday,—the  largest  nonprofit   peer-­‐to-­‐peer  review  site  of  it’s  kind—has  compiled  a  list  of  Top-­‐Rated  nonprofits  dating  back  to  2009.    We  were  listed   in  the  [insert  campaign  timeframe].   #GivingTuesday,  harnesses  the  collective  power  of  a  unique  blend  of  partners—charities,  families,  businesses  and   individuals—to  transform  how  people  think  about,  talk  about  and  participate  in  the  giving  season.  Taking  place   December  3,  2013  –  the  Tuesday  after  Thanksgiving  –  #GivingTuesday  will  harness  the  power  of  social  media  to  create   a  national  movement  around  the  holidays  dedicated  to  giving,  similar  to  how  Black  Friday  and  Cyber  Monday  have   become  days  that  are,  today,  synonymous  with  holiday  shopping.     “We  are  excited,  not  only  to  be  listed  on  the  GreatNonprofits  #GivingDay  Interactive  Guide  for  our  ratings  within  the   [insert  campaign  year  or  award  or  issue  category],”  says  [Your  name,  your  title,  your  group’s  name].        But  we’re  even   prouder  to  be  part  of  the  #GivingDay  Movement,  because  our  organization,  in  particular  is  [insert  examples  of  what   your  organization  is  about].    In  addition,  this  year  we  are  supporting  the  moving  by  doing  [INSERT  HOW  YOUR   ORGANIZATION  IS  PARTICIPATING  IN  GIVING  TUESDAY].      “Savvy  donors  want  to  see  the  impact  of  their  donations  more  than  ever,”  said  Perla  Ni,  CEO  of  GreatNonprofits,   “People  with  direct  experience  with  [Your  Group's  Name]  voted  that  the  organization  is  making  a  real  difference.  And   you  can  read  those  reviews  and  write  a  review  of  your  own.”       Crowd-­‐sourced  information  and  peer-­‐to-­‐peer  feedback  is  yet  another  way  to  triangulate  on  the  impact  an   organization  is  making.  What  better  way  to  understand  how  an  organization  is  contributing  than  read  real  stories   from  real  people  who  have  been  served  by  the  nonprofit.    And,  on  December  3,  if  you’ve  had  a  positive  experience   with  our  organization  or  another,  show  your  support  by  telling  your  story  at   About  [Your  Group’s  Name]   [Insert  Your  Mission  Statement]     About  GreatNonprofits   GreatNonprofits  is  the  leading  site  for  donors  and  volunteers  to  find  reviews  and  ratings  of  nonprofits.   Reviews  on  the  site  influence  30  million  donation  decisions  a  year.  Visit  for   more  information.     Media  Contact   [your  title]  [your  email]  [your  phone  number]     ###  
  12. 12.     12     OTHER  RESOURCES   TO  TAKE  ADVANTAGE  OF.     GUIDEBOOKS:   1. #GivingTuesday  Resources:   2. Indiegogo  playbook:   3. Ideas  and  Examples:   4. The  #GivingDay  Playbook,  sponsored  by  the  Knight   Foundation.  Go  here:       LOGO  USAGE:     1. You’ll  also  find  the  official  logo  to  leverage  (see  below);  just   read  terms  here: