NEWSML G2 –METADATA IN STT-
LEHTIKUVA’S NEWS PRODUCTION SYSTEMS
Why we need news metadata?
Next metadata step at STT-Lehtikuva
NewsML G2 in a nutshell
The future (challenges) with developing media environment and news
WHYWE NEED NEWS METADATA?
”Content without metadata has no value”
”Content is king” -> ”Metadata is king”
More and more aggregating
The percentage of ”new” news is declining and more information is
based on combining data in new ways.
WHYWE NEED NEWS METADATA?
current problem: you find results but you don’t know what you missed
Clear need for better metadata and richer relationship information
These things belong together semantically
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Current problem: STT-Lehtikuva covers many specific areas too
Better rights –management metadata would enhance the usage of other material
linked to our own material
Micro –payments etc.
NEXT METADATA STEP AT STT-LEHTIKUVA
Moving to NewsML G2 standard
RSS and Atom at their current state are not rich enough formats for news agency
NewsML-G2 is not a text or image mark-up format; it has no way to
mark paragraphs or headlines, for example. Instead, it is an envelope and
organizer for one or more files of almost any type.
NewsML G2 is meant to be a “wrapper” for any types of digital content
and its metadata
Packaging is ”built-in”
NEWSML G2 IN A NUTSHELL
NewsML-G2 provides exchange formats for:
General news: textual news, articles, photos, graphics, audio and video
can be exchanged - the News Item
A flexible mechanism for packaging news in a structured way - the
Information about concepts, used for values in controlled vocabularies -
the Concept Item - and further a format to exchange full controlled
vocabularies as a single file - the Knowledge Item.
A wrapper around items to transmit them by any electronic means - the
NEWSML G2’S CURRENT WEAKNESS
Not yet good enough support for planning information
Planning info becoming increasingly important
What STT is covering, how well it is covering and when
Better planning information from the news agency helps customers to use their own
resources more efficiently
NewsML G2 not handling planning information very well (yet)
STT-Lehtikuva has had to ”hack” planning information into
the format <- bad for backwards compatibility in the future…
USING NEWSML G2 AT CLIENT SIDE
There are some optional fields in the STT’s NewsML –format so that
customer receives the fields that it has paid for
Some metadata are separately chargeable
Customer’s usage of the NewsML –format varies
STT-Lehtikuva sells specific versions of the news for print and online usage and these
versions differ from eachother
NewsML G2 is parsed into customer’s publishing systems with XML
handling tools like XPath
STT-Lehtikuva sends updates to news files all the time
New challenges in parsing because of new richer relationships between news
STT-LEHTIKUVA USES NEWSML G2 FOR…
Bigger news event that goes on for days, for example olympic games or elections
A specific news subject like a football match
Graphic metadata (news graphics)
Other binary content’s metadata
NEW PRODUCTS, NEW WORKFLOW
The (very challenging) need for creating new products with less
Planning information, geodata, links between materials, news packages, richer event
Old workflows in news production are facing tremendous development
Event information is used as planning information and vice versa.
NEWS CONSUMPTION ONTABLETS AND
New portable devices for media consumption
The ever growing need for packaging things together
New products: animated graphics: what about its metadata?
Location –based information
News on higher priority to the end-user who is nearby
New ”light-weight” editorial systems that can be used with a mobile
FUTURE NEEDS AND DEVELOPMENTS
How to get feedback from stories that are sent to customers who are
using them online.
”Show me the most popular version of this story”
How to further support our customers to take better use of our
New use cases for Lehtikuva’s images in STT-Lehtikuva’s news
Towards media convergence in news business
Using geodata with location –aware devices: phones tablets etc.
”Show me the news from this particular area