News metadata development


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News metadata development

  2. 2. AGENDA  Why we need news metadata?  Current situation  Next metadata step at STT-Lehtikuva  NewsML G2 in a nutshell  The future (challenges) with developing media environment and news production
  3. 3. WHYWE NEED NEWS METADATA?  ”Content without metadata has no value”  ”Content is king” -> ”Metadata is king”  Better searchability  More and more aggregating  The percentage of ”new” news is declining and more information is based on combining data in new ways.
  4. 4. WHYWE NEED NEWS METADATA?  Better semantics  current problem: you find results but you don’t know what you missed  Clear need for better metadata and richer relationship information  These things belong together semantically  This might be also interesting to the reader  Etc.  Current problem: STT-Lehtikuva covers many specific areas too narrowly  Better rights –management metadata would enhance the usage of other material linked to our own material  Micro –payments etc.
  5. 5. NEXT METADATA STEP AT STT-LEHTIKUVA  Moving to NewsML G2 standard   RSS and Atom at their current state are not rich enough formats for news agency usage  NewsML-G2 is not a text or image mark-up format; it has no way to mark paragraphs or headlines, for example. Instead, it is an envelope and organizer for one or more files of almost any type.  NewsML G2 is meant to be a “wrapper” for any types of digital content and its metadata  Packaging is ”built-in”
  6. 6. NEWSML G2 IN A NUTSHELL  NewsML-G2 provides exchange formats for:  General news: textual news, articles, photos, graphics, audio and video can be exchanged - the News Item  A flexible mechanism for packaging news in a structured way - the Package Item.  Information about concepts, used for values in controlled vocabularies - the Concept Item - and further a format to exchange full controlled vocabularies as a single file - the Knowledge Item.  A wrapper around items to transmit them by any electronic means - the News Message
  7. 7. NEWSML G2’S CURRENT WEAKNESS  Not yet good enough support for planning information  Planning info becoming increasingly important  What STT is covering, how well it is covering and when  Better planning information from the news agency helps customers to use their own resources more efficiently  NewsML G2 not handling planning information very well (yet)  STT-Lehtikuva has had to ”hack” planning information into the format <- bad for backwards compatibility in the future…
  8. 8. USING NEWSML G2 AT CLIENT SIDE  There are some optional fields in the STT’s NewsML –format so that customer receives the fields that it has paid for  Some metadata are separately chargeable  Customer’s usage of the NewsML –format varies  STT-Lehtikuva sells specific versions of the news for print and online usage and these versions differ from eachother  NewsML G2 is parsed into customer’s publishing systems with XML handling tools like XPath  STT-Lehtikuva sends updates to news files all the time  New challenges in parsing because of new richer relationships between news elements
  9. 9. STT-LEHTIKUVA USES NEWSML G2 FOR…  News themes  Bigger news event that goes on for days, for example olympic games or elections  Subjects  A specific news subject like a football match  Stories  Event information  Image metadata  Graphic metadata (news graphics)  Video metadata  Other binary content’s metadata
  10. 10. NEW PRODUCTS, NEW WORKFLOW  The (very challenging) need for creating new products with less resources  Planning information, geodata, links between materials, news packages, richer event information,…  Old workflows in news production are facing tremendous development pressure  Event information is used as planning information and vice versa.
  11. 11. NEWS CONSUMPTION ONTABLETS AND SMART PHONES  New portable devices for media consumption  The ever growing need for packaging things together  New products: animated graphics: what about its metadata?  Location –based information  News on higher priority to the end-user who is nearby  New ”light-weight” editorial systems that can be used with a mobile phone.
  12. 12. FUTURE NEEDS AND DEVELOPMENTS  How to get feedback from stories that are sent to customers who are using them online.  ”Show me the most popular version of this story”  How to further support our customers to take better use of our planning information  New use cases for Lehtikuva’s images in STT-Lehtikuva’s news production  Towards media convergence in news business  Improved geodata  Using geodata with location –aware devices: phones tablets etc.  ”Show me the news from this particular area
  13. 13. THANKYOU!