Vladimir Nabatov - Present and future of legal market of video in the internet

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Vladimir Nabatov - Present and future of legal market of video in the internet

  1. 1. Protection, monetization<br />and promotion of<br />video content in Internet and social networks.<br />September 15, 2011 Television as business.<br />Prepared by: Vladimir Nabatov,<br />Projects manager LLC “X-Media Digital”.<br />v.nabatov@xdigital.ru<br />
  2. 2. Penetration ofthe broadband access: Russia 36-47%, Ukraine - 20 %, USA - 77%.<br />Reduction of DVD market in Russia in 2010– 15%. <br />TV-advertising market in Russia – about USD 4.7 bln Video advertising market in Internet – USD 20 mln<br />Distribution of tablet computers andSmart TVprovoke the reduction of TV-watching.Tablet computers: 30% of time during TV watching.<br />Users more actively use new media. New media compete with traditional ones for watchers.<br />Video in the Internet. Statistics.<br />*130.7 bln. Rubles (АКАР data)<br />
  3. 3. As of now, none of models of video monetization in Internet provide the level of incomes for franchisor which can be comparable to the traditional media. <br />Video content monetization<br />
  4. 4. Ecosystem of online-distribution<br />Team-work on protection, promotion and monetization: synergy.<br />
  5. 5. <ul><li>Monetization
  6. 6. Collection of information on audiences
  7. 7. Audience management
  8. 8. Video quality
  9. 9. Formation of environment for the content </li></ul>Video content protection. Why to protect?<br />
  10. 10. Understanding of monetization schemes and reacting against them<br />Video content protection. How to protect?<br />Public video hostings<br />File hostings<br />“Pirate”sites<br />P2P sites<br />
  11. 11. Video content protection. Pirate traffic sources<br />*WebSheriff project statistics. Spring, 2011<br />
  12. 12. Video content protection. Video portals audience<br />Daytime audience in Russia, thd. persons <br />
  13. 13. Understanding of monetization schemes and reacting against them<br />Automation of a content searching and deletion process<br />Video content protection. How to protect?<br />Public video hostings<br />File hostings<br />“Pirate”sites<br />P2P sites<br />
  14. 14. <ul><li>Content popularity. </li></ul>Maybe, your content does not require protection?<br /><ul><li>Availability of legal sources of video in Internet and their number.</li></ul>If you distribute your content legally, you can offer the alternative to the users.<br />Video content protection. Efficiency factors<br />
  15. 15. <ul><li>Paid model (leasing, subscription, purchase)
  16. 16. Advertising model
  17. 17. Mixed model</li></ul>Video content monetization. Models<br />
  18. 18. Video content monetization. Paid model<br />Money<br />Content<br />Site<br />User<br />Franchisor<br />
  19. 19. Video content monetization. Advertising model<br />Money<br />Content<br />Advertiser<br />Site<br />User<br />Franchisor<br />
  20. 20. Advertising model<br /><ul><li>Low prime cost of content delivery
  21. 21. Offline playback possibility
  22. 22. Relatively high cost of movie: USD 1 to 5
  23. 23. Low conversion: 1 to 3% (users do not want to pay)</li></ul>Video content monetization<br />Paid model<br /><ul><li>Low revenue in terms of demonstrations (10-30 USD/1000 demonstrations)
  24. 24. Review is free for user
  25. 25. High prime cost of content delivery
  26. 26. Permanent Internet connection is required</li></li></ul><li>Video content monetization. Mixed model<br />Money<br />Content<br />Advertiser<br />Site<br />User<br />Franchisor<br />
  27. 27. Video content monetization. Special projects<br /><ul><li>Interactive
  28. 28. Pre-rolls
  29. 29. Site branding
  30. 30. Sub-standards
  31. 31. Deep contact with audience
  32. 32. It is difficult to ensure the coverage</li></li></ul><li>Video content monetization. Special projects<br />Special project covering a lot of Internet sites, social media and mobile platforms.<br />Content<br />
  33. 33. Video content promotion. Promotion channels.<br /><ul><li>Video hostings
  34. 34. Social networks
  35. 35. Own media resources
  36. 36. “Online shops”and“online cinemas”</li></li></ul><li>Professional and effective protection of your video content<br />Automated monitoring 24/7<br />Effective protection of large catalogues<br />5 year experience of sales of video on the Internet<br />Organization of online shop at the site of franchisor<br />Advantages of freemium content distribution model<br />Questions?<br />September 15, 2011 Television as business.<br />Prepared by: Vladimir Nabatov,<br />Projects manager LLC “X-Media Digital”.<br />v.nabatov@xdigital.ru<br />
  37. 37. Protection, <br />monetization<br />and promotion of<br />video content in the Internet and social networks.<br />Questions?<br />September 15, 2011 Television as business.<br />Prepared by: Vladimir Nabatov,<br />Projects manager LLC “X-Media Digital”.<br />v.nabatov@xdigital.ru<br />

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