Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

"TV + Digital = Frenemies?". Мила Крутченко, ADV Group Ukraine

294 views

Published on

Доклад "TV + Digital = Frenemies?". Мила Крутченко, ADV Group Ukraine.
Конференция "Телевидение как Бизнес" 2017

Published in: Business
  • Be the first to comment

  • Be the first to like this

"TV + Digital = Frenemies?". Мила Крутченко, ADV Group Ukraine

  1. 1. TV+DIGITAL=FRENEMIES?
  2. 2. TV vs Digital
  3. 3. 3 TV & Digital
  4. 4. EFFECTIVE BIG LOUD PUSHY
  5. 5. AD NOISE 5000 ADS PER DAY
  6. 6. 8 of 10 DON’T NOTICE ADS
  7. 7. 7 of 10 ARE ANNOYED BY ADS
  8. 8. 6 of 10 DON’T TRUST ADS
  9. 9. 30% 21% 6% 14% 16% 25% North America Europe Dev Asia Latin America MEA Em Asia 18% world Ukraine 21% Source: (C4) Ad Blocking, Base: All respondents
  10. 10. ADSEDGED OUT 75 MILLION NETFLIX SUBSCRIBERS IN 130 COUNTRIES
  11. 11. EXPECTATIONS FROM MEDIA HAVE CHANGED
  12. 12. 12 NOT SURE WHAT I WANT
  13. 13. GET TIRED FAST
  14. 14. MULTITASK
  15. 15. 15 PASSIVE VS ACTIVE MOBILE TV/PC FIRST SECOND 70% IN PRIMETIME Source: TNS/ Connected marketing
  16. 16. 78%: DISCONNECTED 22%: COMPLEMENT MULTISCREEN
  17. 17. SOLUTION: CALL TO ACTION INFORMATION BROWSING 47% LINK # WWW
  18. 18. SOLUTION: CALL TO ACTION COMMUNICATION SOCIAL MEDIA 38% Discuss Invite Vote
  19. 19. SOLUTION: CALL TO ACTION SUBSCRIBE MORE UPLOAD ENTERTAINMENT GAMES 25% CONTENT 40%
  20. 20. NAVIGATE, COMMUNICATE, ENGAGE 22%: COMPLEMENT
  21. 21. BOOK Search Pre- flight Inspiration Ask friends Watch activities video Explore read comments Read blog Book taxi Compare prices View banner ad Share videos Read tweet Source: Google / Shopper Sciences 10.2 INFORMATION SOURCES BEFORE BUYING THE CONSUMER JOU RN EY IS NOW A CONTENT JOURNEY
  22. 22. new season CONNECTE D CASE: before during after
  23. 23. WE NEED TO BE MORE CONNECTED TO SATISFY CONSUMERS

×