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Norway power point 18.11.2014


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SME´s are very important for business. Female entrepreneurship is growing. Mentoring and Networking are important for the success.

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Norway power point 18.11.2014

  1. 1. Mentoring and Networking promoting Female Entrepreneurship KVINNER SOM VÅGER Fredrikstad, Norway 18.11.2014 Tuulikki Juusela, Managing Director WomCo Ltd
  2. 2. So True! “We are smart, we are hard working and we know we are doing good work, but we still find all sorts of reasons for questioning whether we deserve more than we already have. Women hope the world will figure out how brilliant they are through their work, when in truth, it is their job to get the word out." ”Even the most talented woman has a thousand times more obstacles and difficulties in her path than her male colleagues”- statement by Minna Canth from the 1880s
  3. 3. Some historical remarks Beijing Platform for Action adopted by all 189 countries at the UN Fourth World Conference on Women in 1995 and the Millennium Declaration adopted by 189 countries in 2000, contribute to the overarching human rights framework 6.3. 2014 marked 4 years since the launch of the WEP
  4. 4. Womenomics Refers to women as one of main engines of growth. Many economists say that women are one of the three emerging forces shaping the 21st century. The three “Ws”: Weather, Women and the Web
  5. 5. EMPOWERMENT Empowerment means that people - both women and men – can take control over their lives: set their own agendas, gain skills (or have their own skills and knowledge recognized), increase self-confidence, solve problems, and develop self-reliance. It is both a process and an outcome.
  6. 6. Empowering women and girls we raise the quality of life for everyone. This is because when women lead they not only lead businesses, they lead in their community, they fight for their children, and they give voice to issues that are important to our collective future -- like education and health care
  7. 7. SMEs in Europe are the main engine of growth and employment and they harbour enormous potential for job creation. There are 23 million SMEs in Europe, accounting for more than 75 million jobs and over 80% of employment in certain sectors, such as textiles, construction and furniture.
  8. 8. Women’s Economic Empowerment Through Trade Women entrepreneurs: worldwide 25-40% of SMEs are owned by women, on average smaller and lower use of external sources of capital Women and Globalisation: trade leads to increased access to economic opportunities, have correlation between female employment levels and increases in international trade Women employers: they employ more people, for example in the US women business owners employ 35% more people than all the Fortune 500 companies combined
  9. 9. Goal setting is a must Specific Measurable Challenging Realistic Time-limited Action-oriented Getting heard Looking and acting the part Focusing on the big picture
  10. 10. Exercise Think of someone who helped you to develop (or someone who mentored you in special way) What were your initial expectations of the person and the relationship? Did your expectations start out positive or grow as the relationship started to succeed? What were your behaviors that influenced the positive responses of your partner? What did this person seem to expect of you? How did you react to these expectations?
  11. 11. Women and Mentoring it has been said that women in mentoring relationships have greater job satisfaction than women whitout mentors a mentor can significantly accelerate a woman’s professional development compared to that of women whitout mentors mentors are important in introducing women to the organization’s power structure, formal and informal. women may face different problems to men in mentoring relationships
  12. 12. Business Mentor Program (Finland) The mentors are experienced and successful senior business managers. Many of them are retired from their full-time work. The mentors are willing to offer their own professional experience and know-how for the benefit of small local companies and help new entrepreneurs starting.
  13. 13. Women´s Enterprise Agency, Finland Courses on entrepreneurship Start-Up counselling Info sessions Short notes and sessions Networking events Business mentoring State funding
  14. 14. Networking is a prime component In the future, information is power The larger your Network, the better your chance of finding out exactly what you need to know Knowing whom to call is almost as good as knowing! Networkers can accumulate influence or power by control of information and, of course, by learning
  15. 15. Give and get information Networking is a two-way street A network is not a collection of business cards, but of people. Take the time to understand the business of those in your network Be careful never to burn bridges I also have seen: rather than focusing on the strengths of what women offer each other and using them to everyone’s advantage, efforts to undermine talented coworkers can be evolved into an all-or-nothing-war-like campaign and a hostile competition among women.
  16. 16. Listen and give Listen to the people you meet to see how you might assist them in what they do Giving first and giving more than receiving is a very important rule of networking If one party does all the giving, then the relationship will not last and the networking ends Networking relationships takes work and cooperation by all parties involved
  17. 17. What do you get from good network You'll save money on advertising, since you'll get more business from referrals. You'll get more leads, and close deals faster. You'll develop an "In" with people that can help you get to the profitable "hard to reach" clients. You'll develop strong and long lasting business relationships, quickly and effectively. You'll build a network of loyal contacts, who will look for ways to send you new business. You'll hear about profitable opportunities before they become common knowledge. (That's an unbeatable edge!)
  18. 18. Networking is a life skill Give without expectations Do things for others – not to get something back Have an abundance mentality and with this alone anything is possible Believe in making the pie bigger for everyone. They cross network with competitors and regularly give away referrals Know that having a poverty mentality, where people came from fear – fear of sharing ideas of giving information away freely, is a negative way to live Believe in the universal law of reciprocity, they know what you give out comes back ten fold
  19. 19. You Can Be Whatever You Want To Be ”There is inside you all of the potential to be whatever you want to be - all of the energy to do whatever you want to do. Imagine yourself as you would like to be, doing what you want to do, and each day, take one step towards your dream. And though at times it may seem too difficult to continue, hold on to your dream. One morning you will awake to find that you are the person you dreamed of - doing what you wanted to do - simply because you had the courage to believe in your potential and to hold on to your dream” by Donna Levine
  20. 20. To become successful Network-seize every opportunity Be visible-develop contacts and resources Develop your skills- skills inventory, specialization, new skills Have a plan- re-evaluate also Keep up with the times-trends in the economy and in your industry Go online-power of Internet, access to knowledge Do your homework-identify companies with policies for women
  21. 21. To become successful Learn the corporate culture - fundamentals,ask questions Keep your eyes open-watch, listen, learn Attend to the home front-support, balancing work and family Collect experience-even lateral moves Get a mentor-female or male Be personable- peers can influence a career Keep your eyes on your goal-stay focused, admit to the mistake, move on
  22. 22. “Generation Y” will move not only among jobs, but also among careers through their working lives, reinventing themselves many times over; for them, technology is not a tool but a part of what they are (as shown by their use of social networking and web 2.0 technologies); they want challenges and development opportunities from work, but also choice and flexibility in order to accommodate their personal lives; they value employers who demonstrate a responsible approach to society and to environment.
  23. 23. Good advice! ”Make no small plans they have no power to stir the blood" By our Founder Dr Lena Madesin Phillips The 3 keys to success ATTITUDE – AWARENESS – ACTION
  24. 24. THANK YOU