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Building Support for a Cause


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This shows actions individuals and leaders can take to build support for a social cause that they are committed to. This can be helping kids through school, ending environmental problems, finding a cure for a disease.

Building Support for a Cause

  1. 1. Getting Attention for a Cause Network Building - An Essential Skill for All Leaders Is this YOU?Presented by Daniel F. Bassill, President, CEO, Tutor/Mentor Institute, LLC& Tutor/Mentor Connection Find this and other T/MC ideas at Property of Tutor/Mentor Institute, LLC, Merchandise Mart PO Box 3303, Chicago, Il. 60654
  2. 2. Econo life m y l tura Cul ity Ed uc al a Vit ity tio n Point al vil Vit Ci to… vil Ci EnvironmentTransportation YOU PICK YOUR PURPOSE Ho y Once you have a cause/goal, how do you us g olo g in c hn draw attention to it? Te He Safety alt Public h •Maps/data – create understanding; understand needs in entire region; zoom to block level Role of Leaders. Point daily to places where •Knowledge – library; share info. Everyone in people can get informed, and region can draw from same body of knowledge, and add involved, sharing same to it at same time information with others from same community, and the world. •Places – connect; get involved; donate. Push resources to all of the places where help is needed. Property of Tutor/Mentor Institute, LLC – contact Pg 2
  3. 3. MY CAUSE: Helping Kids to CareersMore youth stay in school, are safe in non-school hours,graduate, and move to careers If Step 1 to 5 are happening in every poverty neighborhood, youth and families will have access to more of the help they Better programs in more need, better programs, and more places for more age groups consistent, longer-term services. Actions that increase the flow of resources to each This will begin to achieve the changes in program school performance and career preparation Building Better that we all want: Understanding of Needs, Opportunities • better attendance in school Building a network of • lower drop out rates tutor/mentor leaders • less youth violence Volunteer Mobilization • better academic performance Database • business reports better prepared workers Property of Tutor/Mentor Institute, LLC, Merchandise Mart PO Box 3303, Chicago, Il. 60654 Pg 3
  4. 4. FOUR-PART STRATEGY: A mentoring-to-career strategy of the Tutor/Mentor Connection The Tutor/Mentor Connection focuses on four on-going strategies Resource Generation Collaboration, shared learning Public Awareness Research Property of Tutor/Mentor Institute, LLC, Merchandise Mart PO Box 3303, Chicago, Il. 60654 Pg 4
  5. 5. If the goal is to help kids living in high poverty neighborhoods be starting jobs/careers by their mid-twenties…. School-Time Programs High Career Pre-K K - 5th 5th - 6th 6th - 8th School Track 3-5 PM Non-School Programs After 5 PM and Weekend ProgramsTangela joined CC in 1993,after being part of theMW/Cabrini Green Tutoring --- 16 years later.Program when in elementaryschool. We are still connected, via theHow do we help tutor/mentor programs connect Internet, 16 years later.with youth when they are young, and stayconnected to those kids from when we first meetthem, to when they need our help as adults?…. Pg 5 Property of Tutor/Mentor Institute, LLC – contact
  6. 6. A Tutor/Mentor Program is a Collective Effort where many people work tohelp young people grow up and lead lives out of poverty. Tutor/Mentor Institute, LLC, Tutor/Mentor Connection •How do you recruit volunteers and youth to join a program? •How do you keep them participating throughout a school year? •How do you keep them coming back from year to year? I’VE BEEN WORKING WITH THESE QUESTIONS EVERY DAY FOR 37 YEARS Property of Tutor/Mentor Institute, LLC – contact Pg 6
  7. 7. Change takes Time. Change Makers Need to Have Long-Term Commitment We use graphics like this to illustrate the long-term commitment it takes to help a youth go from first grade to first job. Between 1973 and 2011 we applied these ideas through volunteer-based tutor/mentor programs we led in Chicago.Property of Tutor/Mentor Institute, LLC – contact Pg 7
  8. 8. Multi Channel MarketingUse Web site as central There are many placeslocation for your ideas on the web where youand “call to action”. can learn ideas like this. Pg 8 Property of Tutor/Mentor Institute, LLC – contact
  9. 9. NETWORK BUILDER:Connect people you know to info you show on your site. Those YOU Those Who can Who Need help help T/MC Tutor/Mentor Institute, LLC CONNECTINGThe first challenge is to put yourself in the role of network-builder. If you don’t accept this, nothing more will happen. Property of Tutor/Mentor Institute, LLC – contact Pg 9
  10. 10. Do you think of yourself as a network builder? The World’s Largest Ping Pong ball table. Every intentional action of a leader, volunteer or network-builder causes a chain reaction that moves every other ball. What you say can reach people around the world. YOUR COMMUNICATIONS EFFORTS SHOULD SEEK TO CREATE THIS CHAIN REACTION EVERY DAY Pg 10 Property of Tutor/Mentor Institute, LLC – contact
  11. 11. 3-months 6-months 9-months 12-months from now from now from now from nowImmediateImpact Growth of $$ $$ $$ $$ volunteers & $$ and corporate leaders involved YOU NEED A STRATEGY THAT REACHES A LONG TERM GOAL With every action have a purpose. Every message is intended to draw needed resources to one or more tutor/mentor programs in Chicago. Teach others to communicate with a purpose. Property of Tutor/Mentor Institute, LLC – contact Pg 11
  12. 12. We can’t get these resources by ourselves. We need the help of many leaders. This city needs leaders in every sector who take this role, not one or two high profile people. faith business media volunteers dollars college you Talent & technology Elected leader others Use personal and organizational leadership, web site and communications to connect members of your network to T/M programs in all parts of Chicago on a consistent, on-going basis, using Internet directories such as as resource for finding programs. Pg 12Property of Tutor/Mentor Institute, , Chicago, Il Email for permission to use:
  13. 13. Outline your thinking where others can read, act, follow or expand on your idea. Add ideas at of Tutor/Mentor Institute, LLC – contact Pg 13
  14. 14. THINK ADVERTISING! REACH: more people hear your message FREQUENCY: your message is repeated often every day. Without big budgets for advertising, you need to enlist your network. Put your company logo here. IDEA: get companies to carryPut this add in the local paper, your message with their own or a trade magazine. advertising Pg 14 Property of Tutor/Mentor Institute, LLC – contact
  15. 15. Use Media as “attention getter”. A page in Chicago SunTimes costs over $200k. If you can draw readers to your web site via maps, blogs, you don’t need to spend nearly as much money to draw people to your ideas.See examples of “telling rest of story” on Pg 15 Property of Tutor/Mentor Institute, LLC – contact
  16. 16. Events repeated each year can lead to news coverage. Pg 16
  17. 17. Create your own media:Videos and posting to YouTube and other sites This is video about This is video showing Tutor/Mentor Conference held activities at youth program in every six months in Chicago ChicagoBrowse our YouTube Channel at Pg 17 Property of Tutor/Mentor Institute, LLC – contact
  18. 18. Pictures worth 1000 words. Examples of visualization. This shows use of concept map to illustrate commitment of organization to help kids through school and into jobs. This shows how intern converted this to flash animation strategymap.swf Pg. 18Property of Tutor/Mentor Institute, LLC – contact
  19. 19. Examples of information visualization. Put these in your blog. This shows how idea is first visualized in power point and posted on a blog ansforming-adults-involved-in.html This shows how intern converted this to flash animation ol_leadership.swf Pg. 19 Property of Tutor/Mentor Institute, LLC – contact
  20. 20. YOU can help inner city youth have brighter futures. Help Skills to help build the leadership network T/MC supporting the Tutor/Mentor Connection Someone Organization You Know Or Group That Can help T/MC YOU Tutor/ Skills & Mentor Networks help t/m programs Connection grow in entire region Every one can be a leader. Will you? Youth and volunteers in schools and tutor/mentor programs can create graphics like these and use on their own blogs and web sites.Tutor/Mentor Institute, Chicago, Il. Pg 20
  21. 21. Facilitating Involvement: using social media, and a variety of group facilitation tools we can help volunteers from many organizations learn from each other so every week they provide more effective service. We can also learn what works, what the challenges are, and ways that corporations, foundations, etc. can help all tutor/mentor programs provide more effective service. See animation of this idea at Facilitation by T/MC & othersVolunteer a) As volunteer goes to doconnects w/ service at t/m programyouth b) As volunteer shares with Volunteer others at work, home, faith shares group experience with friends Pg 21 Property of Tutor/Mentor Institute, LLC, Chicago, Il. 60642
  22. 22. Our strategy is to enlist volunteers and leaders from every industry to mentor kids to careers. Technology Arts, Culture. Government Communications Religion Education Insurance Healthcare Hospitality Cabrini Connections Science, Math Recreation and T/MC both seek Engineering business partners to help in PULLING youth To careersNatural Resources Agriculture Manufacturing Transportation Finance, Personal & Built environment Retailing Business Services Engineering Wholesaling Pg 22 Property of Tutor/Mentor Institute, LLC – contact
  23. 23. THINK OF HOW YOU REACH YOUR NETWORK TwitterFace-to-Face Facebook NEW! Linked In 3/17/11 Telephone YOUR WEB SITE MySpace Email ???? Social Events A WEB SITE IS A DESTINATION. IT’S WHERE YOU PUT YOUR IDEAS AND WHERE YOU HOST YOUR WORKSPACE. Pg 23 Property of Tutor/Mentor Institute, LLC – contact
  24. 24. See Tutor/Mentor Institute support network at Pg 24 Property of Tutor/Mentor Institute, LLC – contact
  25. 25. A Network can grow from a few people to thousands over a period of years. If the T/MC network has grown from 7 volunteers in 1992 to over 1 million* by 2012. Imagine how much broader the network could be if hundreds of individuals and organizations applied the ideas in this essay. *based on count of web site visitors from 1998-2012Contact the Tutor/Mentor Institute, LLC and let us help you apply these and Pg 25 Property of Tutor/Mentor Institute, LLC – contact
  26. 26. Social Network Analysis (SNA) enables us to map and understand ournetworks. Understanding how networks grow over a period of years is a goal ofthe Tutor/Mentor Institute. Getting more people involved in a cause ensures greaterchances of success in overcoming a problem or developing an opportunity. Visit to learn more about this work. Pg 26 Property of Tutor/Mentor Institute, LLC – contact
  27. 27. PRACTICE THESE IDEAS These graphics are concepts intended to encourage you to think, learn and innovate ways to apply these ideas in your own leadership. At the following Tutor/Mentor Institute and Tutor/Mentor Connection web sites you can see how we put these ideas to practice every day in our effort to support our goals. Become a volunteer, intern, or research partner. Email Tutor/Mentor Institute, LLC, Tutor/Mentor Connection Merchandise Mart PO Box 3303, Chicago, Il. 60654Property of Tutor/Mentor Institute, LLC, Chicago, Il. Email for permission to use: Pg 27