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Digital audio ads 
converts online music into 
a channel for marketing 
communications 
First Russian sales house 
оf onli...
2 
Music is everywhere 
at work at home in cars during cleaning and training 
Music is a perfect tool to connect brand 
wi...
3 
WHAT IS ONLINE AUDIO ADS? 
Ad format that proved its efficiency 
at Western markets and quickly gains 
momentum in Russ...
How does it work 4 
D ROSE 773 — Технология Sprint Frame 
Audiotrack 
Banner 
Тт Text Block 
Audio track 
Length, seconds ...
5 
open access to all opportunities, 
by connecting Russian digital music and radio 
platforms in an ad network 
Unisound ...
6 Benefits of audio ads format 
1. 2. 3. 
Digital audio ads can 
efficient both for branding 
and direct marketing 
DUE TO...
…и ещё один 
важный момент 
7 
Advertisers always want to create 
bright emotions. And music is the 
most emotional channe...
8 Online audio ads advantages 
KEY FEATURES ONLINE VIDEO ADVERTISING ONLINE AUDIO ADVERTISING 
UNISOUND 
The level of user...
9 
Internet radio 
Broadcast radio campaign 
3.5X 
Internet radio Internet campaign 
Increase in ad response 
+ 
+ 
= 
= 
...
10 
Listeners of online music and radio 
are more social 
60% 
36% 
39% 
35% 
39% 
32% 
listeners use social networks whil...
11 Starbucks 
GOAL 
Promotion of the special offering regarding 
company’s Birthday in Russia. Increasing visitors 
to 7.s...
12 Bookmate 
GOAL 
Attract audience to Bookmate site — 
e-reading subscription service Bookmate. 
AUDIENCE 
Listeners onli...
13 Major brands 
trust Unisound
14 Biggest platforms 
and radios connected to 
Unisound network 
The total coverage is 
over 10 Mn 
PEOPLE PER MONTH 
More...
15 
Pricing CPM VOLUME OF LISTENING DISCOUNT 
300 STARTING 500 000 FROM 20% TO 50% 
TARGETING AND SETTINGS 
Age targeting ...
Why is it important to start 
promoting with digital audio 
ads right now? 
16 
1 2 3 
BE THE FIRST WHO USES ALL THE 
POTE...
17 
Contacts 
Kirill Petrov 
Sales director, Unisound 
kirill@unisound.net 
8 903 688-84-19 
WWW.UNISOUND.NET 
Stas Tushin...
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Digital Audio Ads in Russia – Unisound

Business offer on digital audio ads from Unisound – firat digital uadio ads sales house in Russia.

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Digital Audio Ads in Russia – Unisound

  1. 1. Digital audio ads converts online music into a channel for marketing communications First Russian sales house оf online audio ads Advertisers offer
  2. 2. 2 Music is everywhere at work at home in cars during cleaning and training Music is a perfect tool to connect brand with strong emotions. No other media can cause such a strong reaction from such a wide audience, as music does.
  3. 3. 3 WHAT IS ONLINE AUDIO ADS? Ad format that proved its efficiency at Western markets and quickly gains momentum in Russia TARGET TO THE PRECISE AUDIENCE ASSOCIATE YOUR BRAND WITH THE IMPRESSIONS OF MUSIC ONLINE AUDIO ADS IS NOT A NEW FORMAT Online audio advertising is built on the principles of radio advertising, just better. Massive coverage of radio formats combined with interactive features of online media and targeting. Online audio advertising is based on the standard VAST, which is used in the online video advertising and which today support all independent research and advertising systems, including TNS Russia, AdRiver, AdFox etc. DIGITAL AUDIO ADS HAVE ALL THE BENEFITS OF VIDEO ADVERTISING AND HAVE ADDITIONAL UNDENIABLE ADVANTAGES. DELIVER YOU MESSAGE UP TO 10 MILLION UNIQUE LISTENERS PER MONTH
  4. 4. How does it work 4 D ROSE 773 — Технология Sprint Frame Audiotrack Banner Тт Text Block Audio track Length, seconds 15/30 One ad break — 1 audio track Breaks per hour 1—2 Synchronous display advertising › Supporting visual banners › Text up to 140 symbols Synced banners appear near the player on the music websites and digital radio. Text appears in the player instead of artist name and song title. +
  5. 5. 5 open access to all opportunities, by connecting Russian digital music and radio platforms in an ad network Unisound is sales house focused on digital audio ads. Its a new format for Russia that we pioneered and launched spring 2014. Unisound executes advertising campaigns built around music and online radio. It also develops technology for the integration of audio ads into online radio stations, podcasts and specialised music services. Unisound team participated in the creation of online video advertising market and understands all nuances of relationship with rightholders, advertisers and users who participate in legal consumption of audio content. Partners of there associations:
  6. 6. 6 Benefits of audio ads format 1. 2. 3. Digital audio ads can efficient both for branding and direct marketing DUE TO ACCURATE TARGETING No clutter WE DELIVER ONE AD PER BREAK. AD MESSAGE RECEIVE 100% USER ATTENTION. Interested customers AFTER LISTENING TO THE AUDIO CLIP CUSTOMER CLICKS ON THE ADVERTISEMENT ABSOLUTELY MEANINGFUL. 4. ADS ARE DELIVERED IN 100% PROFESSIONAL CONTENT 5. EXTENDED CONTACT TIME User can continue to interact with the ads after the audio playback 6. THE EFFICIENCY DOES NOT DEPEND ON THE CONTENT ENVIRONMENT 7. CROSS-PLATFORM AD FORMAT 8. SUPPORTED BY VAST & DAST 9. LOW-COST CREATION OF PROMOTIONAL MATERIALS 10. INCREASES RESPONSE TO OTHER FORMATS IN A THE SAME CAMPAIGN 11. ALLOWS TO DELIVER MESSAGE TO ‘NON-CLICKERS’ Unlike video and online formats, in case with audio it is almost impossible click on ads accidentally, so online audio advertising brings a high quality audience, people who are interested in the product.
  7. 7. …и ещё один важный момент 7 Advertisers always want to create bright emotions. And music is the most emotional channel. Digital audio ads ties brand with emotions from music.
  8. 8. 8 Online audio ads advantages KEY FEATURES ONLINE VIDEO ADVERTISING ONLINE AUDIO ADVERTISING UNISOUND The level of user irritation Middle Low Ability to convey a message to “no-clickers" who are not looking at the computer screen or in another browser window × ✔ Retention of attention to the advertising message Low High Novelty of the format Low High Interaction with advertising after viewing / listening × ✔ Only professional environment × ✔ Full access to the mobile platform × ✔ The cost of advertising materials High Low Meaningfulness clicks / High-quality traffic Low High Memorability of the brand and the emotional perception Low High
  9. 9. 9 Internet radio Broadcast radio campaign 3.5X Internet radio Internet campaign Increase in ad response + + = = Increase in ad response 2Х Источник: TargetSpot Adding digital audio ads to a media mix increases response
  10. 10. 10 Listeners of online music and radio are more social 60% 36% 39% 35% 39% 32% listeners use social networks while listening to music exchange messages with friends while listening recommend sites and share links follow their friends’ music choices link their profiles in music services and social networks want to be aware what their friends share and go to the same sites as their friends Источник: TargetSpot 57% 56% shopping while listening to music study information on planned purchases ... And they are in the process of purchases
  11. 11. 11 Starbucks GOAL Promotion of the special offering regarding company’s Birthday in Russia. Increasing visitors to 7.starbucks.ru MECHANICS The campaign consisted of audio ads and display ads on some platforms AUDIO TRACK + TEXT + BANNERS 50% LANDING PAGE TRAFFIC was driven by digital audio ads 8% CONVERSION from those who listened audio to landing page visitors. 80% LISTENINGS were not supported by display ads.
  12. 12. 12 Bookmate GOAL Attract audience to Bookmate site — e-reading subscription service Bookmate. AUDIENCE Listeners online music sites on 101.ru, odnoklassniki.ru, zvooq.ru, svoy.ru. 40% OF ATTRACTED USERS registered in to the service later, directly or through search engines. Post-View Visitors are not clicked on a banner. 0,38 AVERAGE CTR twice higher than the average CTR for display advertising
  13. 13. 13 Major brands trust Unisound
  14. 14. 14 Biggest platforms and radios connected to Unisound network The total coverage is over 10 Mn PEOPLE PER MONTH More than 100 Mn CONTACTS PER MONTH
  15. 15. 15 Pricing CPM VOLUME OF LISTENING DISCOUNT 300 STARTING 500 000 FROM 20% TO 50% TARGETING AND SETTINGS Age targeting Gender targeting Geo targeting Frequency 25% Time targeting Income level targeting 30% Second brand 50% ADDITIONAL SERVICE — AUDIO RECORDING 20% Audio ad in solo (man or woman) 4,900 RUR Audio with music and/or FX 5,900 RUR Audio with dialogues including music and FX 7,900 RUR
  16. 16. Why is it important to start promoting with digital audio ads right now? 16 1 2 3 BE THE FIRST WHO USES ALL THE POTENTIAL OF ONLINE AUDIO ADS RECEIVE MAXIMUM ATTENTION FROM TARGET AUDIENCE, WHILE COMPETITORS ARE SLEEPING PIONEERS ALWAYS GET EXCEPTIONAL OPPORTUNITIES
  17. 17. 17 Contacts Kirill Petrov Sales director, Unisound kirill@unisound.net 8 903 688-84-19 WWW.UNISOUND.NET Stas Tushinskiy CEO, Unisound stas@unisound.net 8 909 910-84-73

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