" The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man.” —GB Shaw, Man and Superman: The Revolutionists' Handbook.
" The advertising adapts itself to the consumer. The Public relations persists in trying to adapt the consumer to itself. Therefore, all successful brands depend upon the Public relations.” —Tushar, A journey from AdMan to PRman: My Little Blackbook.
“ Marketing is all about telling believable stories and PR does that more effectively “
<ul><li>LONDON (AFX) - The UK's communications industry regulator said it will remove the price controls on line rental and landline call charges first placed on BT Group in the run-up to its privatisation in 1984. In a move that will likely see BT cut its call charges to compete with cheaper rivals, Ofcom said it would scrap the current four-year-old retail pricing regime at the end of this month. This morning's news is the culmination of Ofcom's long-standing Strategic Review of Telecommunications, and reflects the plethora of cut-price competitors that have eaten into BT's share of the residential voice market over recent years. </li></ul><ul><li>Ian Livingstone, head of BT's Retail division, welcomed the easing of restrictions on the former monopoly. </li></ul><ul><li>'Ofcom's decision is good news for customers. A freer BT will deliver even better value and innovation for our residential customers,' he said in a statement BT has given a number of assurances to offer additional protection for customers on low incomes and vulnerable groups. The company has agreed to limit increases for its basic line rental product to a certain level to avoid disadvantaging customers for whom the line rental accounts for the overwhelming majority of their phone bill. </li></ul><ul><li>The removal of the price controls reflects the rapid growth of competition and </li></ul>continued reductions in the cost of phone services for customers, Ofcom said. More than 10.7 mln households and small businesses now use providers other than BT for their phone calls - including more than 4.6 mln cable customers - and the UK has some of the cheapest phone costs in the world. It said the pattern of increasing competition and falling prices is likely to gather pace in the future as new technologies enter the mass market, such as Voice over IP (VoIP) phone calls over the internet, already actively used by more than 500,000 UK households and small businesses. UK Ofcom removes retail price controls on BT line rental and calls UDPATE
Pr build brands Advertising defend brands As per study conducted in 2003 on over 100 new product launches in USA by Schneider & Associates in collaboration with Boston University’s Communication Research Center & Susan Fournier, Associate Professor of Marketing, Harvard Business School
As per study conducted in 2003 on over 91 new product launches in USA by Schneider & Associates in collaboration with Boston University’s Communication Research Center & Susan Fournier, Associate Professor of Marketing, Harvard Business School proves that More successful products have used PR followed by Advertising and less successful ones relied mostly on Advertising to build BRANDS
<ul><li>The new technology and the way it is being used by consumers only means that building and protecting brand image and equity is no more only an advertising function. Marketers will have to be absolutely responsible for all their actions. BP and Wal-Mart are two examples of how great brands can take a beating if they fail on internal deliveries such as corporate governance or employee satisfaction. Today, consumers can find out the real you and broadcast it to the world at the click of a mouse. </li></ul><ul><li>Hamish Mclennan, Global CEO, Young & Rubicam </li></ul><ul><li>(In an interview to Mint WSJ in March 2007) </li></ul>