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Beat the
Freshmen 15
How to stay fit 
and impress on
the dance floor	
  
The Goal:	
To get college undergraduate
  freshmen to dance for one
 hour every week as a means
      of keeping active.
Meet Sara:!



  18 year old teenage girl
Just entered her first year of
          College
Let’s use priority
charts to figure
out how to
achieve her goals
Her Priority Chart


              Very Effective!
Hard to Do!                     Easy to Do!


              Not Effective!
Very Effective!
                                The Target
Hard to Do!                          Easy to Do!


              Not Effective!
Sara buys membership      Sara goes to a            Sara buys Dance                                                                              Sara sees friend
to a fitness center that   nearby gym to take        Central or other dance            Sara signs up for                                          who has become
                                                                                                                 Sara goes to the store
offers dance classes   dance fitness classes   fitness video game for             a dance class                                           more fit through
                                                                                                                 and plays a demo of
                                                    game consoles                                             Dance Central on Xbox        dance classes
Sara organizes a dorm     Sara goes to an on
outing where they go to   campus dance              Sara looks
a dance fitness class   workshop with her         online for
                          friends                dance                                                                           Sara goes to a party where




                                                                    Very Effective!
                                                    workshops she                                                                   she dances and realizes how
                                                    could take                                                                   much she is sweating



                                                                                                                                      Sara watches a dance show
                                                                                            Sara goes to a dance                      on TV (So you think you can
                                                                                            performance on                            dance, America’s Best Dance
                                                                                            campus                                 Crew, America’s Got Talent)


Hard to Do!
                                                                                                  Sara signs up to
                                                                                                  participate in Dance
                                                                                                  Marathon           Easy to Do!
  Sara meets with a                                                                                              Sara sees advertisement     Sara listens to
  personal trainer to figure                                                                                      for on campus dance         upbeat songs
  out how to get fit and                                                                                          workshop                 while doing
  healthy                                                                                                                                 homework



                                                                                                          Sara meets new friends             Sara attends a flash
                                                                                                          who are dancers                 mob hosted on campus
                                                                    Not Effective!


                                                                                                                   Sara watches a video
                                                                                                                   on the benefits of
                                                                                                                   staying active in
                                                                                                                   college

                                                                                          Sara gets new sneakers that
                                                                                          look cool to dance in
                                                                                                                                            Sara downloads an app
                              Sara goes to                                                                                                  for advice on how to get
                              the school gym                                                                                             fit
Sara signs up for a                                 Sara sees friend who has
              dance class         Sara goes to the store       become more fit through
                                     and plays a demo of          dance classes
                                     Dance Central on Xbox
Very Effective!

                                                            Sara goes to a party
                                                            where she dances and
                                                            realizes how much she is
                                                            sweating



                                                                  Sara watches a dance
                                                                  show on TV (So you
                                Sara goes to a dance
                                                                  think you can dance,
                                performance on campus
                                                                  America’s Best Dance
                                                                  Crew, America’s Got
                                                                  Talent)
                                     Sara signs up to
                                     participate in Dance
                                     Marathon            Easy to Do!
Easy to Do!
                                    Sara sees advertisement     Sara listens to upbeat
                                    for on campus dance         songs while doing
                                    workshop                 homework

                                                                Sara attends a flash mob
                                                                hosted on campus
                                Sara meets new friends
Not Effective!


                                who are dancers 

                                      Sara watches a video on
                                      the benefits of staying
                                      active in college


                 Sara gets new sneakers
                 that look cool to dance
                 in

                                                                Sara downloads an app
                                                                for advice on how to get
                                                                fit
Very Effective!
Sara buys membership                                 Sara buys Dance Central
                          Sara goes to a nearby
to a fitness center that                              or other dance fitness
                          gym to take dance fitness
offers dance classes                              video game for game
                          classes
                                                     consoles
  Sara organizes a dorm
                          Sara goes to an on    Sara looks online for
  outing where they go to
                          campus dance workshop dance workshops she
  a dance fitness class
                          with her friends   could take




Hard to Do!
Hard to Do!
Sara meets with a
personal trainer to figure
out how to get fit and
healthy




                                                      Not Effective!
                            Sara goes to the school
                            gym

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Surviving College: Beat the Freshman 15

  • 2. How to stay fit and impress on the dance floor  
  • 3. The Goal: To get college undergraduate freshmen to dance for one hour every week as a means of keeping active.
  • 4. Meet Sara:! 18 year old teenage girl Just entered her first year of College
  • 5. Let’s use priority charts to figure out how to achieve her goals
  • 6. Her Priority Chart Very Effective! Hard to Do! Easy to Do! Not Effective!
  • 7. Very Effective! The Target Hard to Do! Easy to Do! Not Effective!
  • 8. Sara buys membership Sara goes to a Sara buys Dance Sara sees friend to a fitness center that nearby gym to take Central or other dance Sara signs up for who has become Sara goes to the store offers dance classes dance fitness classes fitness video game for a dance class more fit through and plays a demo of game consoles Dance Central on Xbox dance classes Sara organizes a dorm Sara goes to an on outing where they go to campus dance Sara looks a dance fitness class workshop with her online for friends dance Sara goes to a party where Very Effective! workshops she she dances and realizes how could take much she is sweating Sara watches a dance show Sara goes to a dance on TV (So you think you can performance on dance, America’s Best Dance campus Crew, America’s Got Talent) Hard to Do! Sara signs up to participate in Dance Marathon Easy to Do! Sara meets with a Sara sees advertisement Sara listens to personal trainer to figure for on campus dance upbeat songs out how to get fit and workshop while doing healthy homework Sara meets new friends Sara attends a flash who are dancers mob hosted on campus Not Effective! Sara watches a video on the benefits of staying active in college Sara gets new sneakers that look cool to dance in Sara downloads an app Sara goes to for advice on how to get the school gym fit
  • 9. Sara signs up for a Sara sees friend who has dance class Sara goes to the store become more fit through and plays a demo of dance classes Dance Central on Xbox Very Effective! Sara goes to a party where she dances and realizes how much she is sweating Sara watches a dance show on TV (So you Sara goes to a dance think you can dance, performance on campus America’s Best Dance Crew, America’s Got Talent) Sara signs up to participate in Dance Marathon Easy to Do!
  • 10. Easy to Do! Sara sees advertisement Sara listens to upbeat for on campus dance songs while doing workshop homework Sara attends a flash mob hosted on campus Sara meets new friends Not Effective! who are dancers Sara watches a video on the benefits of staying active in college Sara gets new sneakers that look cool to dance in Sara downloads an app for advice on how to get fit
  • 11. Very Effective! Sara buys membership Sara buys Dance Central Sara goes to a nearby to a fitness center that or other dance fitness gym to take dance fitness offers dance classes video game for game classes consoles Sara organizes a dorm Sara goes to an on Sara looks online for outing where they go to campus dance workshop dance workshops she a dance fitness class with her friends could take Hard to Do!
  • 12. Hard to Do! Sara meets with a personal trainer to figure out how to get fit and healthy Not Effective! Sara goes to the school gym