Under the guidance of Prof.Nilesh Arora
Made ByTushar Chawla
financial services company .
in 1995 and commenced
business in 1996
as a Investment Banker.
Shah and Mr.Venkatchalam
Ramaswamy are it’s executive directors.
Operates in 106 cities via 211 offices.
Caters to 4,50,000 clients.
Clients include mass retail , mass affluent , HNI ,
corporations, domestic and foreign institutional investors.
Includes identifying the customer, gathering
information about the customer and providing
him/her with a product or service which is need
customers buying patterns and behavior and
gain a greater understanding of consumer
Customer Profiling helps to :
marketing campaigns by micro targeting the right
customer with the right product.
To increase new customer acquisition and
The objective of the study is:
To determine income-saving relationship.
To understand client’s investment objective.
To understand client’s saving objective.
To find the reasons behind opting for a particular
1st and 2nd week – Company’s introduction
and knowledge about it’s products and
3rd week – Cold calling
4th and 5th week – Project implementation
6th week – Analysis and Findings
Research design is descriptive.
Sample size – 100
Sampling units – Existing and prospective
clients of Edelweiss.
questionnaire and personal interview.
Sampling Area - Delhi , NCR and Gurgaon.
Questionnaire was framed to collect information on :
Level of savings
Objective of savings
Objective of investment
Percentage of women investors was quite less in
comparison to male.
40 % of the respondents fell in the Age Group “35-45.”
Income distribution was heavily towards category
Savings of the respondents was quite good, majority
of respondents saving “Rs 10000-20000”.
objective of the respondent’s savings.
investment was Liquidity.
48% of the respondents were induced by the
Respondents generally invest to make a source
Government bonds for their investment.
Respondents prefer PPF for their saving’s.
They monitor and review their investment
63% of the respondents are not comfortable
with high or medium level of risk.
Respondents generally surf the internet or
take advice from their family/ friends
Through the analysis of the consumer buying
behavior with respect to investment instruments, it
can be concluded that:
Respondents save about 20-25% of their savings
with respect to their income.
Invest to maintain medium – high level of liquidity.
Plan to meet their short term financial needs
through their savings.
Plan to meet their long term financial needs
through their investments.
Generally invest in Government Securities safe, predictable and less risky in comparison
with other investment options.
Following recommendations can be made
More promotional activities.
Customized Seminars for working persons .
Effective sales time.