Visual bookmarking built on source pages, which means your web content may be pinned, linking users back to your website.Delicious – but VISUALLY BASED!
FOR EXAMPLE:In the near future, we’ll launch the first board managed by HHS’s Digital Communications Division. The board will feature content from FoodSafety.gov. We will showcase tips on food preparation and how to prevent food from spoiling during and after storms or natural disasters.
How to embed a Pinterest board on your website: http://blog.hubspot.com/how-to-embed-pinterest-boards-on-your-website-quick-tip Importance of cross-promotion
LEVERAGE WHAT YOU ALREADY HAVE!
Calling attention to the plight of children in Third World countries, Weapon 7 has created a Pinterest board for UNICEF that highlights the items the world's poorest children around the world need. The Pinterest board was created using the profile of Ami Musa, a real 13-year-old girl living in Sierra Leone but the focus of the effort is to call attention to children like Ami all over the globe.All of the pins lead to a UNICEF site on which people can make donations towards helping these children.
Two reasons: The audience and the virality factor. The primary users of Pinterest are women, ages 25-45 – for most health care organizations this is a primary target audience. Here’s your opportunity to talk and share with them. The primary user behavior on Pinterest is “repinning.” In fact, 80 percent of pins are repins; that is, most of the content shared on Pinterest is curated versus created content – it is simply the individual browsing through their Pinterest feed and “repinning” or “liking” the content they want to collect for themselves.
#1 Pinterest Board
#2 Pinterest board
#3 Pinterest Board
Alexandra Tursi Mayo Clinic Social Media Summit 2013 Presentation on Pinterest
A Powerful Tool to Share Wellness Information
Alexandra Tursi, Social Media Strategist,
Fletcher Allen Health Care
About Fletcher Allen Health Care
Fletcher Allen is committed to being a national
model for the delivery of high-quality academic
health care for a rural region. Our mission is to
improve the health of the people in the
communities we serve by integrating patient
care, education and research in a caring
Through a vital partnership, Fletcher Allen, the
University of Vermont College of Medicine and
the College of Nursing and Health Sciences
form Vermont’s university medical center –
one of just 131 such centers in the country.
Together, these institutions improve our region’s
quality of life with innovations in medicine and
health care that arise from new knowledge and
As a regional referral center, Fletcher Allen
provides advanced-level care to a population of
one million people throughout Vermont and
northern New York. Our medical center
extends beyond our four main campuses to
include more than 30 patient care sites and 100
outreach clinics, programs and services
throughout the region.
How would you like to connect
with health decision-makers and
How would you like to have your
brand photo shared by and with
thousands of people?
How would you like to get
90,000 web visitors…
from just one photo?
Even kale can go viral on Pinterest
A Viral Pin’s Family Tree
1 pin reaches
1.5 million users
Where you go to discover new
things and collect stuff you like.
Pinterest is a pinboard-style
photo and video sharing
website that allows users to
create and manage themebased image collections
such as events, interests,
and hobbies. It’s a social
network in that users can
also browse other pinboards
for images, “repin” images to
their own pinboards, or “like”
photos or videos pinned by
See. Like. Pin.
you like online
Hit the “Pin It”
Share with the
Note: You can
also upload a
pin, or “repin”
user pins to
By the Numbers
70 million registered users
15% of online adults use Pinterest
19% of online women use Pinterest
82.5 billion monthly pageviews
Women (80% of Pinterest users are female)
25-34 years old
50% have children
Rural and suburban
Some level of college education or higher
Middle to higher household income
Fletcher Allen on Pinterest
Health on Pinterest
Boston Children’s Hospital
Brigham & Women’s
Centers for Disease Control
UCLA Medical Center
University Hospitals Cleveland
University of Michigan Health System
How to create “pinteresting” content
#PinToWin: Images that link to a tutorial generate more site traffic.
Tips and Advice
#Pinfluencer: Amass a following by providing expertise and
resources to your community.
Inspiring or funny quotes
#PinTip: Find a quote that sums up organizational mottos or
beliefs, or brand-appropriate quotes that make you laugh.
#PinStat: The pin on the left generated 1,249 re-pins and 111
#PinsAsBookmarks: Inspire pinners to save resources for
future use. Offer a link that promises a collection of
information. A great way to attract site traffic!
#Pinfographic: Infographics are big. Shorter, photo-heavy
infographics tend to attract more attention.
Must share photos
#APinWorthAThousandWords: Those images that cause a knee-jerk
reaction within us, make us smile, make us laugh, make us sigh.
Tall images get re-pinned
more. The 2:3 aspect
ratio works best.
get 2x the repins as
Brand images without
faces get 23% more
repins than those with
Photos with medium
lightness are repinned
20x more than very dark
Don’t be wordy!
#PinStudy: A study of 11,000 pins found that the most repinned and commented on items had descriptions ranging
from 200-310 words.
Allow users to act on the pin
Now only exist for articles, products, recipes, movies
You will need to prep your website with meta tags, test
out rich pins and apply to get them on Pinterest
Know the law
Licensing and copyright.
Brands have been burned.
Do the right thing: Make sure you have permission to repin content
Check Terms & Conditions of websites from which you pin
Ensure that content will not expire
Ensure that content is not subscription-based
Images: model releases for people featured in images
Branded images: Does stock house allow for social media
sharing and/or derivative work (e.g., placing your brand
logo over a stock image).
• Quotes: Do you have the right to use the quotation?
• User-generated content: Ask for permission.
#1: Make Pinterest part of your social media program.
#2: Know the audience – and its behaviors.
#3: Strategically link to brand content.
#4: Appreciate aesthetic appeal.
#5: Know the law!