Designing a Game Changer

6,430 views

Published on

How game mechanics and the human need to play can be applied to interaction design to transform tasks that are painful and dull into experiences that are fun and addictive.

1 Comment
38 Likes
Statistics
Notes
No Downloads
Views
Total views
6,430
On SlideShare
0
From Embeds
0
Number of Embeds
1,231
Actions
Shares
0
Downloads
0
Comments
1
Likes
38
Embeds 0
No embeds

No notes for slide

Designing a Game Changer

  1. 1. DESIGNING A GAME CHANGER Philip Fierlinger Head of Design at Xero philip@xero.com
  2. 2. WORDPLAY
  3. 3. ACCOUNTING
  4. 4. Boring Tedious Painful
  5. 5. Sexy Fun Addictive?
  6. 6. MONEY IS FUN! And sexy. And addictive.
  7. 7. HOW CAN YOU MAKE ___________ insert boring tedious thing FUN?
  8. 8. WE’RE WIRED FOR PLAY THE GAME OF LIFE Collecting Matching Sorting Chasing Avoiding Choosing Completing
  9. 9. WE ENJOY A GOOD CHALLENGE Stimulates curiosity and imagination Causes tension we must relieve Exploration and discovery are addictive Overcoming a challenge is rewarding
  10. 10. A GOOD CHALLENGE Obvious start & end points: creates tension. Curiosity and imagination are activated. We need relief.
  11. 11. We enjoy TENSION & RELIEF
  12. 12. As long as... RELIEF IS WITHIN REACH
  13. 13. THE MAGIC TOUCH Unexpected details that delight the senses
  14. 14. GAMES WE PLAY EVERYDAY ...without realising it
  15. 15. GOOGLE THE GAME Can I find it? Found it! Learning better search terms Google is a keywords leader board SEO - competing to be top of the leader board
  16. 16. I would rather face root canal surgery with no anesthetic than do bank reconciliations. Devan Sabaratnam
  17. 17. I would rather face root canal surgery with no anesthetic than do bank reconciliations. Xero however, actually makes bank reconciliations fun! There is an almost 'game' like quality to the whole process, and I am actually disappointed when it is all done. Devan Sabaratnam
  18. 18. NEXT LEVEL Endless opportunities to transform pain into pleasure
  19. 19. XERO IS HIRING DESIGNERS & DEVELOPERS Philip Fierlinger Head of Design at Xero philip@xero.com

×