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Own an online casino by joining the WinningStreak Ltd. turnkey casino program.

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Turnkey casino white_paper

  1. 1. How To Run Your Own Casino? Create a fully customized online casino with more than 100 games Turnkey Casino White Paper Release: 1.2 Copyright 2009-2011 – WinningStreak Ltd. Last Edit Date: 2011-12-10 Revision: 2k Author: Harald Engels Creation Date: 2009-09-30 Website: http://turnkeycasino.com Contact: info@turnkeycasino.com / +357 99 347085Turnkey Casino White Paper 1
  2. 2. Table of Contents Introduction...................................................................................................................................................................................................3 Overview...................................................................................................................................................................................................................... 3 Casino Platform......................................................................................................................................................................................................... 3 Services................................................................................................................................................................................................................... 3 Casino Platform..............................................................................................................................................................................................4 Games.......................................................................................................................................................................................................................... 4 General Game Features................................................................................................................................................................................................... 4 Slot Machine Features................................................................................................................................................................................................. 5 Casino Slots........................................................................................................................................................................................................... 5 Fantasy Slots......................................................................................................................................................................................................... 5 Photo Slots & DeLuxe Slots...................................................................................................................................................................................... 6 3D Slots................................................................................................................................................................................................................ 6 Gaming Interface........................................................................................................................................................................................................... 7 Direct Game Access.................................................................................................................................................................................................... 7 Real-time Promotions................................................................................................................................................................................................. 7 Cookie Free Gaming................................................................................................................................................................................................... 7 Game Customization Back-end......................................................................................................................................................................................... 8 Casino Management Back-end........................................................................................................................................................................................ 10 Banner Management................................................................................................................................................................................................. 10 Revenue Statistics.................................................................................................................................................................................................... 10 Game Configuration.................................................................................................................................................................................................. 11 Custom Game Selection............................................................................................................................................................................................ 11 Affiliate Payments.................................................................................................................................................................................................... 12 Affiliate Back-end......................................................................................................................................................................................................... 12 Game Links............................................................................................................................................................................................................. 12 Banner Selection...................................................................................................................................................................................................... 13 Affiliate Statistics..................................................................................................................................................................................................... 13 Commission Contracts............................................................................................................................................................................................... 13 Auto Listing Feature.................................................................................................................................................................................................. 13 Payment Modules......................................................................................................................................................................................................... 14 Hosting & Server Infrastructure...................................................................................................................................................................................... 14 Website Servers....................................................................................................................................................................................................... 14 Game Servers.......................................................................................................................................................................................................... 14 Database Servers..................................................................................................................................................................................................... 14 Casino Website............................................................................................................................................................................................................. 15 Services......................................................................................................................................................................................................16 Casino Licensing........................................................................................................................................................................................................... 16 Financial Services......................................................................................................................................................................................................... 16 Player Support............................................................................................................................................................................................................. 16 Player Retention........................................................................................................................................................................................................... 16 Own a Casino...............................................................................................................................................................................................17 Benefits of Owning a Casino........................................................................................................................................................................................... 17 How to Get It?............................................................................................................................................................................................................. 18 Turnkey Casino Setup Fee.............................................................................................................................................................................................. 19 Deployment Time-frame................................................................................................................................................................................................ 19 Other Forms of Licensing............................................................................................................................................................................................... 19 About WinningStreak.....................................................................................................................................................................................20 Contact....................................................................................................................................................................................................................... 20Turnkey Casino White Paper 2
  3. 3. Introduction White-label casinos and turnkey casinos (in the following summarized as WLC) have proven to be a cost efficient and effective alternative to the setup of conventional online casinos. Companies with a strong focus to casino marketing can easily monetize targeted traffic without stepping into time and cost-intensive casino setup and maintenance procedures. We at WinningStreak Ltd. are proud to offer an one-stop-solution which includes all elements of conventional online casinos in an affordable, customizable, and highly competitive turnkey package. Where most white-label casino providers are acting only as system integrators - by combining many software products and elements from 3rd party suppliers into their portfolio - WinningStreak is developing 100% of the software and gaming platform in-house, all games included. With WinningStreak you are dealing with one competent partner who has all resources, flexibility and skills to support your casino project in the best possible manner. This in the turnkey and white-label casino world rare approach lets you enjoy a high level of quality, reliability, and brand consistency of your new casino and allows us to offer attractive deals for our fully managed solutions. This document will take you on a quick tour through some essential elements of our gaming platform which may help you to evaluate our product lines for finding the best fitting solution for your business requirements in the gambling industry. Overview Casino Platform Each by WinningStreak provided casino and related gaming platform consists at least of these following elements: • Games • Game customization back-end • Gaming interface (game menu) • Casino back-end • Affiliate back-end • Payment gateway modules • Server infrastructure • Casino website (optional) Services A great product alone is not longer sufficient for succeeding in the gaming market. Next to an effective marketing strategy the scope and quality of provided services are decisive for making a new online casino profitable. WinningStreak is offering the following scope of B2B services to their casino clients: • Project evaluation and casino building consultancy • Feasibility study (on basis of provided specifications) • Customization of the website, games, back-ends and marketing tools • Implementation of additional payment providers/gateways and wallet setup • Casino platform setup • Initial game configuration and platform hosting • SEO consultancy for the the creation of the casino website and game texts • Affiliate program setup • Initial setup of the player promotion infrastructure • Initial setup of the player retention infrastructure • Initial setup of the player support infrastructure • Custom game development (on request) Once the turnkey casino is launched WinningStreak provides several essential operational services: • Player support (help-desk) • Player retention services • Financial services (payments to affiliates and players) • Fraud prevention • Fraud detectionTurnkey Casino White Paper 3
  4. 4. Casino Platform Games Games are the life-blood of an online casino. WinningStreak is offering more than 100 proprietary Flash based casino games. These high quality games are covering e. g. the following popular game categories: • Casino table games • Casino card games • Casino poker games • Video poker games • Slot machines In the slots category, which is our specialty with more than 50 games, we differentiate between these sub-categories: • 3-wheel casino slots • 5-wheel casino slots • Fantasy slots • Photo slots • DeLuxe Slots • 3D Video Slots • Fruit Machines The game-play requires at least the Adobe Flash player version 10 and the usage of a modern browser (e. g. > IE 7 or Google Chrome). There is no download required - everything is browser-based. Click here to play our games. General Game Features The following features apply to nearly all WinningStreak casino games: • Direct-play technology which requires no software download and no software installation, just click and play. • High quality graphics ensure a pleasant and professional game appearance. • Attractive animations are adding a special twist to many games. • 3D rendering of animated game elements • Flexible game resizing allows to adjust the game window dynamically to a broad range of screen resolutions. • Seamless customization of all software and design elements in the casino platform (also of the affiliate software and back-end) • Customizable gaming interface for blending the games seamlessly into your casino design • Multi-language support for an easy localization of games and software to specific markets (also for audio files) • 3 game-play modes for optimized conversion: Free Play, Fun Play (registration required), Real Play (sign-up required) • In-game registration of players in the game pop-up window (boosts the conversion rate) • In-game money deposits directly in the game pop-up window (makes it easy for players to stay in the game) • Modular payment system with support of many popular payment gateways and easy extensibility • Custom specific bonuses (in-game display) • Custom specific promotions (in-game display) • Custom specific event messages (in-game display) based on the player profile, player history and marketing rules • Direct game linking allows affiliates to send traffic directly to specific games (great for increasing the conversion rate). • Cookie-less game technology increases the stability and accessibility of the casino platform from all modern browsers. • XML game feed simplifies the setup of all game link related tasks (e. g. easy game implementation on webpages). • Real-time platform monitoring assures a high level of game availability. The customizable game selection and custom-defined game categories allow the creation of a custom specific casino game portfolio.Turnkey Casino White Paper 4
  5. 5. Slot Machine Features Next to the great number of popular table and card games WinningStreak is offering an outstanding variety of direct play casino slots. The slots portfolio is offering a broad range from visually complex and feature rich slots to fast to play no-nonsense machines. Casino Slots The Casino Slots category is following the goal to provide an authentic casino feeling with classy, fast playable machines. The "view switching" feature allows to access these machines in three different perspectives: • Full view • Paytable view • Reels View The "Full" and the "Reels" view allow to play the slots where the "Paytable" view informs players about the payouts and available features: Most Winning Streak slot machines are offering attractive slots features like: - Wilds - Free Spins - Connected Pay - Multiple winlines (up to 15 or 30 paylines) - Several wagering denominations - Multiple coins - Super Bonus Fantasy Slots This slot category contains fast playable slots with animated icons and attractive winning features like "Free Spins", the "Pick Me" bonus which adds randomly a bonus credit amount, and multiple "Winlines": Multiple winlines allow players to increase the betting amount up to 15 times per spin and are scaling up significantly the winning probability per spin.Turnkey Casino White Paper 5
  6. 6. Photo Slots & DeLuxe Slots Photo Slots and DeLuxe Slots are adding so called "Mini Games" to the game play. Mini Games are embedded, skill based bonus games which provide slot machine players the opportunity to add extra credits to their winnings. The challenging Mini Games are always related to the game theme and create that way a strong game branding and increase the player loyalty with a specific slot machine. 3D Slots This category is offering slot machines with complex designs, advanced animations, multi-page paytables and extended Mini Games. The betting options can be scaled up to 56 winlines what ensures that nearly every spin is matching a winning combination. This high-end slots category comes with nicely animated 3D objects and advanced Mini Games which are offering an interesting twist to win extra credits on a regular basis.. The 3D Slots are full featured with: - Wilds or Scatters - Free Spins - Pick Me bonus - Mini Games - Multiple winlines - Variable basis bets - Multiple Coins - Animated paytables - Atmospheric sound patternsTurnkey Casino White Paper 6
  7. 7. Gaming Interface The gaming interface hosts the games. It is developed in HTML/CSS and Javascript (AJAX) and offers an unique level of flexibility for the game menu implementation and client specific design customization (colors, fonts, logo). The gaming interface and the games are multi- lingual. The support of additional languages is easy to implement. The most prominent part of the gaming interface is the game menu. The game menu is generated in real-time on basis of the casino back-end data (the XML game data stream) and is fully customizable via a custom CSS file for blending perfectly into the website design of a Turnkey Casino. Direct Game Access One major benefit of the WinningStreak WLC platform is the direct game access for players. Sign-up, login, banking activities, and account access can be managed directly in the game pop-up window without visiting first the casino website. That is a major advantage for creating gaming traffic directly into cash. Real-time Promotions Promotion emails are an established method to increase player loyalty. But the efficiency of customer emails is questionable. Next to the overlay of promotion splash-screens during game start allows the unique messaging area of the gaming interface a player-specific real- time communication with players which is triggered by a specialized messaging server and reacts to any predefined event with a case- and context-specific promotion offer. Cookie Free Gaming Storing cookies for session management has become an increasingly difficult issue since more and more privacy protection features disallow to store cookies on a client machine. Several modern browsers offer easy to use settings to prevent the usage of cookies. During November 2011 we will launch a new gaming engine which doesnt require longer the usage of cookies for the management of user sessions and other important functions of the casino platform. getting rid of the cookies is an important forward to increase security and reliability of the game-play in a future-proof manner.Turnkey Casino White Paper 7
  8. 8. Game Customization Back-end The customization of games is always a top issue for WLC customers. Beside the branding (e. g. with logos) WLC customers dare to differentiate themselves from competitors with further changes in the game appearance. Since game customization is usually a time- consuming undertaking we at WinningStreak are offering our Turnkey Casino customers to choose in the game customization back-end from several game design presets and different color schemes what makes it easy to establish a different "look" of your casino. Currently (September 2011) the following design styles are implemented: • Classic style • Semi-classic style The main game customization screen allows the setup of several casino designs/styles and colors to ensure that your new casino • Modern style stands out with a personal touch. • Extreme style The table and user interface style can be set independently what is offering in combination with the table color setup a broad range of • Colonial style game customization variations. • Pimp style All WinningStreak casinos are offering several "out-of-the-box" game customization options The few following examples demonstrate the effect of these customization settings on a roulette table: The "classic" look represents a more conventional appearance of the game table and of the surrounding objects (e.g. chairs). The table color was set here to a dark green. The table logo is always "hardwired" to your gaming platform and cant be changed on the fly in the game customization back-end. The "semi-classic" look represents a more contemporary appearance of the game table and of the surrounding objects (e.g. chairs). The table color is set to anthrazit.Turnkey Casino White Paper 8
  9. 9. The "modern" look represents a modern appearance of the game table and of the surrounding objects. The table color is set to an aubergine variant. The "extreme" look represents a futuristic appearance of the game table and of the surrounding objects (e.g. chairs). The table color is set to a dark blue. Next to the style selection the customization back-end is offering out of the box color scheme settings which define the appearance of the game tables (felt color): The game customization back-end allows to change the color scheme for the table surface. In combination with the table style settings many different casino "looks" can be tested, applied and reviewed. The by Turnkey Casino customers provided casino logo (this should be a vector graphic file like AI or SVG) will be "hardwired" to the casino games and to the back-sides of the game cards. The casino logo will be displayed on the table of all table games and in a simplified form on the back of cards. Slot machines dont get customized with a casino logo. This is an example of the simplified form of the casino logo which is used on the back on cards.Turnkey Casino White Paper 9
  10. 10. Casino Management Back-end The casino management back-end provides essential features for the management of the casino. Next to statistics and financial features allows the back-end the creation of a customized casino game portfolio. The screen-shot displays some essential functions of the casino management back-end. Banner Management Marketing banners which are used in the affiliate software need to be uploaded and managed in the casino back-end. The software supports .gif, .jpg, .png and .swf file extensions. In the casino back-end banners can be filtered by banner size and game. Revenue Statistics The casino back-end provides statistics for the deposits, revenues and payouts. Below an example of a simple income/payouts overview: Several other statistics allow a more detailed look into the business details, so e. g. affiliate specific commission statistics.Turnkey Casino White Paper 10
  11. 11. Game Configuration Each game can be configured individually with marketing images and marketing and help texts: For not running into SEO problems all games can be customized next to the design also regarding marketing images and marketing and help texts. This casino back-end feature avoids content duplication and allows to give each casino its individual "touch". The game texts can be created also multi-lingual, what allows a straight-forward localization of the games for a broad range of targeted markets. Globally seen there can be found only a few professional casino game providers. These few providers are serving several hundred casinos with widely identical games. Online casinos are then sharing these games in nearly identical form what can cause content duplication problems in search engines. Beside the design customization the WinningStreak casino back-end allows additionally the customization of marketing images, marketing texts and help texts. That way WLC customers wont experience problems in the search engines ranking caused by content duplication from with other casinos shared games. Once the game configuration is completed the back-end provides a real-time XML stream with all required game data to create widely automatic elements like game pages, landing pages, game collections and much more. Custom Game Selection The casino back-end allows WLC customers to define their own game selection, game descriptions (for avoiding content duplication), game imagery, the preferred game order, and to create and apply game categories and grouping information (e. g. for promotional activities and statistical analysis). Based on these game settings a XML data stream is created which controls the game availability and game order in all parts of the casino platform (e. g. in the game menu of the game pop-up windows) but also for the presentation of the games on your casino website. If there are new games issued you just select which game you want to add to your game portfolio and drag it from the "All games" pool (on the right side) into your casino container (see on the left side the game pool of "White Label Casino").Turnkey Casino White Paper 11
  12. 12. Affiliate Payments In the casino back-end affiliate payments can get checked and approved automatically or individually on a per affiliate basis. Green entries specify commissions (invoices) which have been already paid: As payable marked entries can be exported as a CSV batch for simplifying the money transaction process. The commission of affiliates (revenue share) and the revenue share model are managed in the affiliate software. Affiliate Back-end The affiliate back-end allows affiliates to create affiliate accounts, to review their stats and select marketing material for their casino promotion. The affiliate manager can define affiliate commissions and display affiliate statistics for analyzing the success of marketing activities. Game Links Next to artistic banners the affiliate back-end creates custom-sized game images with links to the game: Based on the marketing image which is ideally created in full-size dimensions any reduced game image size can be created in the back- end. That way the affiliate software allows affiliates to create custom game galleries where each image links directly to the game.Turnkey Casino White Paper 12
  13. 13. Banner Selection Registered and logged-in affiliates have access to the banner farm from where they can grab the Javascript or HTML banner codes for displaying game banners on their websites. The special technology of the gaming interface allows direct linking to to the game-play. Not registered players have then in the game pop-up window the opportunity to create a player account without the necessity to visit first the casino website. That allows casino affiliates to create attractive game banner bundles without having the concern being forced to route their website visitor traffic away from their websites. Affiliate Statistics Affiliates have access to statistics in real-time which provide data about: • Impressions of marketing banners • Clicks to banners • Player sign-ups (specified by fun players and real players) • Money deposits • Total commission • Commission per click This data can be filtered by day, week, current and last month. More specific reports can be created by using user-defined date entries. WinningStreak is currently re-developing the affiliate statistics structure. More information will follow soon in the next document update. Commission Contracts One highlight of the affiliate software is the affiliate contract management. Deals with affiliates can be defined in a way that every month a different commissions is calculated and paid to affiliates. The assignment of created contracts takes place automatically so that once the affiliate manager has created the commission models for the future no further work is required. That allows e. g. to provide new affiliates for the first 3 months a commission model of: 45%, 40% and then 35%. After the first 3 months the contract is falling back to 30%. Auto Listing Feature Affiliates prefer to keep as much control as possible over the by them generated traffic. Affiliates welcome the WinningStreak platform since it improves the traffic conversion with an in-game player sign-up feature. That means, fun players must not leave the game pop-up window for setting up a player account or depositing money. Even the player account management can take place in the game pop-up. This is a feature which is very attractive for casino affiliates who dislike to send traffic to a casino website. Affiliates can create direct game links without forcing visitors to leave the affiliate website. Affiliates can even create small embedded casinos by combining images and game links where most commercially required action can take place in the game pop-up. The Auto Listing feature allows now affiliates to group game links and related game images to game bundles e. g. in combination with the scaled down game pictures which are linked to games. Each selection of games can be saved with the Auto Listing feature as a game bundle which can be added with only one link easily to a website, landing page or can be embedded into an HTML email.Turnkey Casino White Paper 13
  14. 14. Payment Modules Currently the following payment modules are supported: • Moneybookers • Neteller • Paysafecard • Direct E-banking • Click2Pay • iDEAL • Bank Draft • Pay by Phone • Credit Cards (but this requires special measures for customer ID verification) Hosting & Server Infrastructure The hosting of the casino games and casino websites is limited to WinningStreak servers which are operating the whole casino platform. The requirements of the gaming license disallow an external hosting of websites or other essential elements of the platform. The hosting services for WLC customers are usually provided on a no-charge basis. The casino platform is based on the following servers: • Website servers • Game servers • Database servers Website Servers The WinningStreak website servers are hosting the casino website and the custom-specific parts of the affiliate and casino management software and the custom-specific parts of the games. WLC customers get access to their own web-space where they can manage via FTP their website and related content. Game Servers The game servers are hosting the game logic and random number generators. These servers are running in a protected environment to ensure security and integrity of the game-play. WLC customers dont have access to these servers. Database Servers The database servers are servers which are configured to handle a multitude of parallel events to ensure that the game-play is not delayed by database operations. Every day millions of operations are handled by these database servers.Turnkey Casino White Paper 14
  15. 15. Casino Website WinningStreak recommends all WLC clients to use the cost-free provided Casino CMS software for the creation of the casino website. WinningStreaks Casino CMS is based on a popular open source CMS software which guarantees a high level of comfort, stability and security for all content management related tasks. A for the casino usage extended templating system allows an easy realization of design ideas in a well-documented and popular website development environment. As an optional service WinningStreak will overtake the template creation on basis of a customer design (Photoshop or Gimp files required). The CMS based solution is provided with several casino modules which display automatically content changes triggered by the clients casino back-end settings. Typical examples are "New Games", "featured Games", "Random Games", and "Promotions". The automatic deployment eases for WLC clients the efforts to keep the casino website up-to-date. Clients with a turnkey casino contract can alternatively provide a standard HTML/CSS/JS (and optional also PHP) based website which will then be implemented by us into the casino platform. On request we offer also a casino and banner design service. WinningStreak is cooperating with experienced casino designers to ensure that your casino design stands out and reflects that way the quality of the offered casino games and the underlying casino software. All websites are hosted on the WinningStreak casino web-servers which are connected via a high-speed connection to the game servers and database servers. WLC customers get FTP access to the web-space which contains the website. The XML game feed allows to create game listings easily with a few lines of PHP code. The provision of such tools can be requested from WinningStreak. In the casino back-end WLC customers define which games they want to offer and once the drag & drop selection is completed the XML game data feed can be requested via HTTP. Users of the Casino CMS will find "ready to use" modules which are based on the XML data. Websites which are developed by WinningStreak are prepared for multilingual usage. Below an example (excerpt only) in Dutch:Turnkey Casino White Paper 15
  16. 16. Services Casino Licensing The operation of an online casino requires the umbrella of a gaming license. This is not an operational requirement, this is a legal aspect which ensures that players know with who they are dealing (legally) and against whom they can take actions if they have complaints. As a standard preset WinningStreak operates the client casinos with a Curacao gaming license. Other licenses (e. g. Alderney, Germany, Malta) need to be requested. The provision of alternative gaming licenses requires the payment of additional fees. These vary from license to license and case to case. Financial Services One important element of our "one-stop-solution" is the provision of financial services. We are managing for our casino clients the following financial affairs: • Receiving money via payment gateways (player deposits) • Paying players (e. g. pay-outs of winnings) • Paying your affiliates (based on the commissions you have defined for them) • Paying our casino clients • Fraud prevention services • Fraud detection services • Implementation of additional payment system (optional, on request) Player Support WinningStreak usually overtakes the first-level player support. All support services are provided in a neutral or customized form. Details have to be negotiated and depend on the level of realized or predicted revenues. Player Retention WinningStreak provides a basic, fully customized player retention service to increase the player loyalty and player life-time. Since a successful player retention is essential for the profitability of an online casino WinningStreak provides turnkey casino clients the opportunity to create player retention rule-sets for the real-time messaging features of the gaming interface. The messaging area of the game pop-up windows provides then player specific messages and promotion offers which are triggered by real-time events, player profiles and the predefined rule-set. The AJAX based gaming interface comes with a real-time messaging area. Instead of displaying messaging from the application (the game) all messages are coming from a specialized messaging server which has the capacity to serve thousands clients parallel with only a little resource footprint. In the messaging area application messages are displayed (which are re-routed via the messaging server) and also promotion messages which are coming from the "rules" server. Next to the custom specific promotion messages this area will also display other event data (e.g. shortened tournament leader board rankings) and dynamic links to further information websites. That way players wont miss any information which is considered to be important for customers. The conversion rate of such "live" promotions is significantly higher than with conventional email promotions. Email promotion campaigns have lost during the last years a lot of effectiveness. Therefore it is important to "catch" the attention of players with additional marketing offers when the mind-focus of customers (players) is set to gaming. That is always the case when a game pop-up gets opened. Since the offered promotions and incentives are highly customized a much higher conversion rate can be expected than with the in the gambling market commonly used scattershot player retention strategies. Conventional database marketing services will additionally support our casino clients to generate more money with on their side already existing customer data (e. g. registered website users).Turnkey Casino White Paper 16
  17. 17. Own a Casino In the White Label Casino business many poorly customized products are offered. WinningStreak is delivering online casinos which give your players and affiliates no indication that you are running a fully managed turnkey or white label solution. There is no difference to a full-fledged casino noticeable. The games, the software and services are perfectly customized and accessible solely via the URL of your casino. No strange back-links, no weired redirections and no setup fee for vaporware. WinningStreak products are simply re-defining what is possible under the umbrella of a turnkey casino or white label casino solution. Benefits of Owning a Casino Especially already successful casino affiliates will ask themselves why they should route gambling traffic from online casinos which they are already promoting to an own casino? We at WinningStreak see several reasons why operating your own casino is a good choice with many benefits: • All casino elements (games, casino back-end, affiliate software, marketing tools) are using your casino URL to strengthen your casino brand and support your SEO efforts. All game links, the cashier, and the affiliate software are using your casino URL. • Your traffic is not longer leaving your scope of control. In most forms of gambling affiliation you are sending your traffic to domains which are not your asset and you cant control what will happen there with your traffic. As a casino owner the traffic stays on your own domain and you are going to decide how your traffic gets monetized. • There is no traffic leakage. Problems with affiliate IDs, overwritten cookies, expiring cookies or other tracking difficulties wont effect your revenues. Every penny of generated revenue in your casino is counting for your commission. We see this as one of the most important advantages to run your own casino. • If players create new player accounts - for whatever reason - they remain your players. There are no strange player losses which are hurting your results. • Earn a generous commission of up to 50% revenue share on the casino profit. • You see all statistics in real-time (e. g. player deposits and affiliates activity). • You get access to player data for your own marketing campaigns which you may want to run in addition to the player retention activities which WinningStreak will perform for you. • You can influence the player marketing, promotions and other strategically important business activities. many player retention activities can take place directly inside the gaming interface (after log-in etc.). • With building an own casino you are creating a valuable asset, something what you cant with a casino promotion as a normal affiliate. WinningStreak provides you a great support for building a valuable brand identity around your new casino. • You can create your own customized game portfolio out of more than 100 high quality casino games. • You can create a casino which is targeted to a specific niche market (long-tail business). • You can create and run your own affiliate network. Let other affiliates increase your market reach and revenues. You are flexible in granting sub-affiliate commissions (from 5% to 45%). You can create complex affiliate commission schedules with monthly changing commissions (e. g. for offering new affiliates a higher 3-month start-up commission). The difference between your commission and the commission of your sub-affiliates is your cut (profit). • You have ownership of the affiliate database. • WLC customers and also their affiliates can link directly to any game. That is very difficult to realize with most other international online casinos. That way your affiliates can build their own subset of games which are directly accessible from their website. This possibility is resonating very well with affiliates who dislike to lose too much control over their traffic. Your affiliates can build easily game related pages with SEO content and direct link to game examples or landing pages with direct game-play features. In a highly competitive casino affiliate market such features can be decisive for profitability. • You and your affiliates can build game bundles which can be placed with only one link on a website, landing page or in a HTML email. Game bundles are a combination of game images and underlying links with the related affiliate ID which can be stored in the database and implemented in seconds. • The structure of the innovative gaming interface allows an in-game sign-up (directly in the game pop-up). That feature is great for conversion of free or fun players to real players (money depositing players). • Players can also deposit money and manage their player account with this in-game technology (inside the gaming interface). • You are working closely with an experienced partner in the gaming industry who overtakes the casino operation, maintenance, software development and customer service. • Our business model is not restrictive. We at WinningStreak believe in healthy Win:Win constellations. Once you should be dissatisfied with our products and services we wont create obstacles for you to take your affiliate and player data and join a competitor of us. • And last but not least: Working for your own casino brand provides a lot of inspiration, motivation and satisfaction. Creating your own affiliate network allows you also to communicate with other affiliates what may broaden your horizons and extends your social network.Turnkey Casino White Paper 17
  18. 18. How to Get It? The setup and launch of a White Label Casino follows usually this schedule: 1. You send us an outline how you intend to market your new casino and additionally a description of your business background. After the evaluation of your data we will send you a quote and a written, to your project adjusted White Label Casino Agreement to sign it. The setup fee needs to be paid in full immediately after signing the agreement. 2. If the chosen casino domain name is still unregistered it needs to get registered and temporarily transferred to our organization for fulfilling the legal requirements of the gaming license. 3. Once the setup fee has arrived on our bank account we will and prepare the casino development platform (sandbox) for your chosen casino URL and provide you access to the for you prepared White Label Casino website. This website will be fully functional but requires your design customization (at least with your logo) and some content adjustments. 4. If you have ordered additionally the table and card customization you need to provide us asap the required casino logo according to the WLC specifications. 5. As an alternative to your logo delivery WinningStreak can manage the logo design creation for a client (as an optional service) within our network of experienced casino designers. 6. After the completion of the casino website WinningStreak is starting the agreed games setup and (optional) games customization process. WinningStreak is granting you then also access to the casino back-end so that you can define the game portfolio, upload game images for the usage in the gaming interface and upload banners for the affiliate marketing material. 7. If there are additional casino languages required (beside EN, DE, and NL) you need to provide us translations for the target market (in form of texts). Against the payment of a small fee we develop with media specialists the casino voice overs. We also provide spreadsheets with all software texts which needs to be translated on your side into the target language. 8. WinningStreak provides you then the game link structure and the XML data feed with all game data in all supported languages. 9. We upload the completed website to the casino platform servers so that the testing phase can start. 10. Parallel WinningStreak provides you access to the affiliate software (for building your own affiliate network). In this phase you can start already to acquire affiliates, define their commission structure and affiliate IDs and provide them access to the banner farm, game links and game imagery. 11. Launch of your online casino From project to project the scope of work and schedule may vary. If this schedule meets your expectations, you can start the setup procedure of your new online casino by contacting us. The game texts and game images of the gaming interface can be customized for best SEO and to differentiate the customizable game portfolio from competitive providers. The scalable AJAX based gaming interface allows players next to free play to sign-up for fun-play and real-play and to deposit money without leaving the game environment (game pop-up window). This feature allows casino clients and their affiliates to link directly to games. Many affiliates dislike the idea to send traffic to casino websites, they want to keep control as much control over the traffic as possible. Affiliates can also create game bundles which can be displayed with one link on their website.Turnkey Casino White Paper 18
  19. 19. Turnkey Casino Setup Fee After signing the WLC Agreement the setup fee is due for payment. The fee depends on the level of by WinningStreak provided services: • Basic White Label Casino setup (recommended) Fee: 600 Euro (payable after signing the WLC agreement) Requirements: The White Label Casino customer provides a fully functional website on basis of the by WinningStreak provided Casino CMS structure and templates. Additionally all imagery is required to customize the gaming interface, casino back-end and affiliate software. Details are provided in the White Label Casino Setup Manual. Services: The gaming interface, the casino-back-end and the affiliate software get customized with the provided imagery and casino name but the tables of the table games are coming without a logo and the game cards are designed with a neutral card background. WLC clients can add the logo customization for the tables and cards at any time (optional service). If you are driving a substantial amount of revenue we can negotiate the fee for the logo customization upgrade. The by WinningStreak provided casino templates, modules, and content allow a very fast setup of your new casino. A skilled web- developer will apply all required changes within a day of work. Based on the basic casino setup (stand-alone casino) you can provide additionally the below listed casino services: - an embedded casino - only a landing page - only links to a few selected games In all cases you will benefit from the full game setup and management structure linked to the domain of your choice. All technical and commercial benefits of a WLC are then working for you also if you decide to offer only a few games on your affiliate website or if you create only a landing page. Such way offered "own" games can be in many cases (e. g. for casino portal owners) an attractive alternative to running a full fledged casino. All marketing and player retention features apply then in identical form. • Micro Casino setup Fee: 300 Euro (payable after signing the WLC agreement) Micro casinos are similar to our white label casinos and perfect as an extension of already existing gaming affiliate websites. The most significant restriction is that micro casinos dont allow the setup of an affiliate network. • Embedded Games are free of charge (check the Embedded Games Manual) • Custom design of the tables and cards Fee: 2.000 Euro Requirements: The customer delivers the logo for customization and a ready to launch website (based on the WLC specifications). This option is the best choice if you want to present your casino from the start with a branding also on the game tables. This service can be added at any time to your White Label Casino. • Turnkey Casino setup Fee: request a quote Casino clients who prefer to provide their own casino website or order from WinningStreak a 100% custom-built casino website need to provide us detailed information how they want to see their casino built. Please contact us and let us know your ideas and plans. Our account managers and development team will always go many extra miles to provide you the casino of your dreams! Deployment Time-frame The development, customization, and setup procedure may vary in time, depending on the scope of work. After having defined the volume of the required and/or desired development and implementation tasks WinningStreak will provide you a detailed time-line to ensure that the launch and your marketing preparations will be completed in a clearly defined time-frame and synchronized with each other to maximize the marketing effect of the casino launch. Other Forms of Licensing Beside the fully managed solutions we are offering also pure game licensing models (on a case to case decision basis) which may support already establish online casino operators to extend their game portfolio with attractive games. Market participants who operate their own casino-back-end and affiliate software may also prefer to license only the game portfolio and integrate those games and the related database tables into their existing software infrastructure. Please request our licensing conditions if a pure game licensing model suits your requirements better than a fully managed online casino solution. In the highly competitive online casino world a broad range of casino games keeps player attracted. For already established online casinos we offer an alternative licensing model which allows to extend the existing game portfolio.Turnkey Casino White Paper 19
  20. 20. About WinningStreak WinningStreak Ltd. is a Cyprus based joint venture of three experienced gaming enterprises based on the vision to innovate the white label casino business with highly customized and easy to setup casino games and an easy to manage casino back-end software. With more than 8 years experience in the development of online gaming platforms we can guarantee our casino customers that they promote a gaming platform with excellent quality and proven reliability. Without sacrificing well established methods we at WinningStreak have a strong focus to innovation. Turnkey and white label casino customers can rely on our ongoing efforts to modernize all parts of the gaming platform to ensure that they will retain always a competitive edge over other turnkey casino operators. Our commitment to cost effectiveness and an outstanding service experience makes WinningStreak products to a first choice for turnkey casino partners in the crowded casino market. Our core competence is the development of online casino games combined with the related casino management and casino affiliate software. Thats it! We don’t provide Sportsbooks, Live table games or raked Poker games. We are online casino specialists. Our modern platform and back-end technology allows the integration of other gaming categories but we stay focused to our core competence of providing attractive online casino gaming on a global scale. Contact Please contact Harald J. Engels at WinningStreak via email, phone or Skype: Email: info[at]turnkeycasino.com Phone: +357 99 347085 Skype ID: haraldengels WinningStreak Ltd. Thessalonikis Ave. 28 6035 Larnaca / Republic of CyprusTurnkey Casino White Paper 20

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