Social Media Playbook - Phil Gerbyshak - Big Ooga


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Don't have time for social media? Here's a presentation to get you jumpstarted and thinking about social in new ways. Follow up training available at

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Social Media Playbook - Phil Gerbyshak - Big Ooga

  1. 1. Building Your Social Media Playbook Phil Gerbyshak Marketing Technology Strategist @PhilGerb [email_address]
  2. 2. “ What’s the ROI of your mom?” Gary Vaynerchuck, New York Times best selling author of Crush It! , and host of Wine Library TV, 2011
  3. 3. Numbers don’t lie… A few stats for you “ numbers nerds” out there!
  4. 4. Across all generations, more people than ever are using social networks
  5. 5. <ul><li>24 hours of video uploaded to YouTube… every minute </li></ul><ul><li>600 million Facebook accounts </li></ul><ul><li>225 million registered users on Twitter </li></ul><ul><li>95 million tweets/day </li></ul><ul><li>100 million LinkedIn accounts </li></ul>Social Media by the numbers
  6. 7. <ul><li>It’s less about buying social media, and more about how you can earn and own it! </li></ul><ul><li>People trust each other more than they do marketers </li></ul><ul><li>Earn people’s trust and you can sell them anything they need </li></ul><ul><li>Lose someone’s trust and they will crush you with social media FAST! </li></ul>It’s all a matter of trust
  7. 8.
  8. 9. Create Some Listening Posts
  9. 10. Listening Posts <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Follow companies in LinkedIn </li></ul>
  10. 11. Ask Questions
  11. 12. Question Sites <ul><li> </li></ul><ul><li>LinkedIn Answers </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  12. 13. Take the online offline
  13. 14. Make a QR code at <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  14. 15. Contribute to the Conversation
  15. 16. Share Information
  16. 17. How can your business use social media in 5 minutes (or less)?
  17. 19. Need more assistance? <ul><li>Training Session </li></ul><ul><ul><li>July 22 nd , 2011 – Social Media for the Time Crunched </li></ul></ul><ul><ul><li>Start: July 22, 2011 10:00 am </li></ul></ul><ul><ul><li>End: July 22, 2011 4:00 pm </li></ul></ul><ul><ul><li>Hotel Indigo, 1244 N. Dearborn Parkway, Chicago, IL 60610 </li></ul></ul><ul><ul><li>Sign up at </li></ul></ul>
  18. 20. Phil Gerbyshak Marketing Technology Strategist @PhilGerb [email_address]