COM 231 05 audience 15ed

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COM 231 05 audience 15ed

  1. 1. Ch 4 & 5
  2. 2.  Analyzing the Audience – Chapter 4 Adapting to Audience – Chapter 5
  3. 3. Audience •Study of intended audienceAnalysis for the speech •Process of customizing Audience information to specificAdaptation audience
  4. 4. Demographic Subject Related Information Information Changes from Topic to TopicRemains the same from Topic to Topic Demographics can help you “guess”
  5. 5. Methods for Ethics gathering data•Surveys •Avoid•Observation stereotyping or•Contact person marginalizing
  6. 6. • Demonstrate relevance
  7. 7. • Demonstrate relevance• Audience disposition
  8. 8. • Demonstrate relevance• Audience disposition• Establish common ground
  9. 9. • Demonstrate relevance• Audience disposition• Establish common ground• Speaker credibility
  10. 10. • Demonstrate relevance• Audience disposition• Establish common ground• Speaker credibility• Information comprehension

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