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Failing Fast
What is Rapid Product Development?
Supriya	Uchil
2nd August	2017
Supriya Uchil
Chief Product Officer
at Rentalcars.com since Oct 2016
Scotch
Chief Product Officer
at Uchil Household since...
Grew up in lovely India
Arrived in
the USA
Worked for a number of
startups in San Francisco
Creating product at Amazon
10 Years
Start up years
Why Rentalcars.com?
Which city should I pick?
Seattle Manchester
• Third largest online retailer in the world (PCLN)
• Sister to Booking.com
• Product Centric Company - very open to chang...
What is Product management?
😀
Customer
obsession
📊
Data
centricity
🙃
Open
approach to
failure
🔭
Vision &
Delivery
Insights
Hypothesis
Experiment
Evaluate
😩
How do you deal with
failure?
What is failure in iteration,
innovation and disruption?
Insights
Hypothesis
Experiment
Evaluate
What is the working
backwards process?
Pretotyping vs Prototyping
Premortems vs Postmortems
Language of Failure
Risk Tolerance vs Regret Minimization
Thank you for listening.
Supriya Uchil - SupriyaUchil@gmail.com
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Supriya Uchill - Failing Fast: What is Rapid Product Development?

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Intent-driven tests lead to understanding consumer intent through rapid prototyping. How does one build an organisation where failure is part of its DNA, what practices do they follow and what differentiates this strategy? Supriya shares her experiences from her work at Amazon.com, Priceline.com, Zynga and other startups.

Published in: Software
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Supriya Uchill - Failing Fast: What is Rapid Product Development?

  1. 1. Failing Fast What is Rapid Product Development? Supriya Uchil 2nd August 2017
  2. 2. Supriya Uchil Chief Product Officer at Rentalcars.com since Oct 2016 Scotch Chief Product Officer at Uchil Household since March 2014
  3. 3. Grew up in lovely India
  4. 4. Arrived in the USA
  5. 5. Worked for a number of startups in San Francisco
  6. 6. Creating product at Amazon 10 Years
  7. 7. Start up years
  8. 8. Why Rentalcars.com?
  9. 9. Which city should I pick? Seattle Manchester
  10. 10. • Third largest online retailer in the world (PCLN) • Sister to Booking.com • Product Centric Company - very open to change • Truly global - 50K different locations, 900 suppliers in 163 countries • 1500 employees across London, Manchester, Sofia, Barcelona, Fukuoka.
  11. 11. What is Product management? 😀 Customer obsession 📊 Data centricity 🙃 Open approach to failure 🔭 Vision & Delivery
  12. 12. Insights Hypothesis Experiment Evaluate
  13. 13. 😩 How do you deal with failure?
  14. 14. What is failure in iteration, innovation and disruption?
  15. 15. Insights Hypothesis Experiment Evaluate
  16. 16. What is the working backwards process?
  17. 17. Pretotyping vs Prototyping
  18. 18. Premortems vs Postmortems
  19. 19. Language of Failure Risk Tolerance vs Regret Minimization
  20. 20. Thank you for listening. Supriya Uchil - SupriyaUchil@gmail.com

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