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Past The Initial Flywheel
What companies can learn about product scaling?
Supriya Uchil
Supriya Uchil
Chief Product Officer
at Rentalcars.com since Oct 2016
Scotch
Chief Product Officer
at Uchil Household since...
Grew up in lovely India
Arrived in
the USA
Worked for a number of
startups in San Francisco
Creating product at Amazon
10 Years
Start up years
Why Rentalcars.com?
Which city should I pick?
Seattle Manchester
• Third largest online retailer in the world (PCLN)
• Sister to Booking.com
• Product Centric Company - very open to chang...
Initial Flywheel
Your effective flywheel
REVENUE
Birth DeathTIME
Your	intended	path
🍹🍻🍷
Why	you	drink!
Your	actual	path
Your company’s growth
Working super
hard hoping for a
different outcome
Your Board of directors
Your Customers
Your partner
Your dog
Are you exploring all
opportunities?
Do you know when to
give up?
Category expansion
International expansion
Strategy
• Wikipedia: a plan of action designed to achieve a
long-term or overall aim
• Michael Porter: choosing a unique ...
Can you intent test your
strategies?
What does the horizon of
success look like?
Expand from 7 to 20-30 year
horizon
Are you creating a company or
a legacy?
Thank you for listening.
Supriya Uchil - SupriyaUchil@rentalcars.com
Any questions?
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Supriya Uchil - Past the Initial Flywheel: What Companies Can Learn About Product Scaling

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Once an effective flywheel is developed, scaling is the next challenge in the product strategy spectrum. Supriya’s talk focuses on understanding how effective product scaling occurs, what internationalisation means, and how to create disruption in the flywheel. Supriya shares her experiences from her work at Amazon.com, Priceline.com, Zynga and other startups.

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Supriya Uchil - Past the Initial Flywheel: What Companies Can Learn About Product Scaling

  1. 1. Past The Initial Flywheel What companies can learn about product scaling? Supriya Uchil
  2. 2. Supriya Uchil Chief Product Officer at Rentalcars.com since Oct 2016 Scotch Chief Product Officer at Uchil Household since March 2014
  3. 3. Grew up in lovely India
  4. 4. Arrived in the USA
  5. 5. Worked for a number of startups in San Francisco
  6. 6. Creating product at Amazon 10 Years
  7. 7. Start up years
  8. 8. Why Rentalcars.com?
  9. 9. Which city should I pick? Seattle Manchester
  10. 10. • Third largest online retailer in the world (PCLN) • Sister to Booking.com • Product Centric Company - very open to change • Truly global - 50K different locations, 900 suppliers in 163 countries • 1500 employees across London, Manchester, Sofia, Barcelona, Fukuoka.
  11. 11. Initial Flywheel
  12. 12. Your effective flywheel
  13. 13. REVENUE Birth DeathTIME Your intended path 🍹🍻🍷 Why you drink! Your actual path Your company’s growth
  14. 14. Working super hard hoping for a different outcome
  15. 15. Your Board of directors Your Customers Your partner Your dog
  16. 16. Are you exploring all opportunities?
  17. 17. Do you know when to give up?
  18. 18. Category expansion
  19. 19. International expansion
  20. 20. Strategy • Wikipedia: a plan of action designed to achieve a long-term or overall aim • Michael Porter: choosing a unique and valuable position rooted in systems of activities difficult to match (not operational efficiencies)
  21. 21. Can you intent test your strategies?
  22. 22. What does the horizon of success look like?
  23. 23. Expand from 7 to 20-30 year horizon
  24. 24. Are you creating a company or a legacy?
  25. 25. Thank you for listening. Supriya Uchil - SupriyaUchil@rentalcars.com
  26. 26. Any questions?

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