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Marketing in a
Conversational World
How to Get Discovered, Delight Your
Customers and Earn the Conversion
by
Purna Virji
@...
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
Goodbye interruptions,
Hello conversations!
#turingfest
Let’s cover
• Evolving technology
• Evolving
engagement
• Evolving strategy
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
Top 5 Market Cap Companies:
1997
GE
Royal Dutch Shell
Microsoft
Exxon Mobil
Coca-Cola
2007
Exxon Mobil
GE
Micr...
@PurnaVirji
Source: MSN Money
@PurnaVirji
Screens
#turingfest
@PurnaVirji
#turingfest
By 2019, 20% of
brands will abandon
their mobile apps.
Gartner
Source: http://www.gartner.com/smar...
@PurnaVirji
Websites
1.	;llsDG
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji@PurnaVirji
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
80% of
businesses want
chatbots by
2020.Business Insider
Source: http://www.businessinsider.com/80...
@PurnaVirji
How will this
change SEO?
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
By 2020, the average
person will have more
conversations with their
bot than with their
spouse. - Gartner
#tur...
@PurnaVirji
For everyone, for every stage
#turingfest
CRM
Remarketing
+
Retention
Engagement
+
Conversions
Broadcast
+
Awareness
@PurnaVirji
#turingfest
@PurnaVirji
Hi Purna! Rand’s new book is releasing
soon. Would you like a sneak peek of the
first chapter?
@PurnaVirji
Gre...
@PurnaVirji@PurnaVirji
#turingfest
BUY NOW!
WHAT DO YOU
NEED RIGHT
NOW?
@PurnaVirji
Start the conversation
#turingfest
@PurnaVirji@PurnaVirji
#turingfest
@PurnaVirji@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
@PurnaVirji
1. ;llsDG @PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
Vs.
#turingfest
@PurnaVirji
#turingfest
@PurnaVirji
Email
Message	us	to	get	
a	20%	off	coupon	
@PurnaVirji
@PurnaVirji
Social
media
@PurnaVirji
#turingfest
@PurnaVirji
Email
Message	us	to	get	
a	20%	off	coupon	
Chat with a Stylist
Now!
Chat with a Stylist Now!
Online ads
@Purna...
@PurnaVirji
#turingfest
@PurnaVirji
#turingfest
Perfectionism is the
thing that’s really
preventing us from
taking flight.
Brené Brown
Even today’s basic
conversations work.
@PurnaVirji
#turingfest
Design your bot
@PurnaVirji
#turingfest
@PurnaVirji
1. Identify the goal
•Talk to customer service
•Find the problem
•Identify platforms
@PurnaVirji
#turingfest
@PurnaVirji
2. Brainstorm without limits
• If anything was possible, what would I
do?
• What would our customers love?
@Pu...
@PurnaVirji
3. Back to reality
•What’s the simplest way to start?
•Is it a bot, a skill, or both?
•What are my KPIs?
@Purn...
@PurnaVirji
4. Bring it to life
•Choose platform
•Create structure
•Launch and monitor
@PurnaVirji
#turingfest
@PurnaVirji
Want an easy way to test bots?
#turingfest
qnamaker.ai/
qnamaker.ai/
@PurnaVirji
#turingfest
Let’s recap
• Build a simple, AI-powered
bot or skill
• Promote it across channels
• Engage and measure across
multiple to...
@PurnaVirji@PurnaVirji
#turingfest
Caution is
necessary,
avoidance is not.
@PurnaVirji
The proof is in
the pudding.
1.	;llsDG @PurnaVirji
#turingfest
@PurnaVirji
Thank you!
@PurnaVirji
#turingfest
Purna Virji - Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion
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Purna Virji - Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

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Capturing and keeping attention is one of the hardest parts of our job today. Fact: It’s just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we’re stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue? Come to this session to learn how to create deeper relationships with your audiences via conversation.

Published in: Marketing
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Purna Virji - Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

  1. 1. Marketing in a Conversational World How to Get Discovered, Delight Your Customers and Earn the Conversion by Purna Virji @PurnaVirji
  2. 2. @PurnaVirji #turingfest
  3. 3. @PurnaVirji #turingfest
  4. 4. @PurnaVirji #turingfest
  5. 5. @PurnaVirji #turingfest
  6. 6. @PurnaVirji Goodbye interruptions, Hello conversations! #turingfest
  7. 7. Let’s cover • Evolving technology • Evolving engagement • Evolving strategy @PurnaVirji #turingfest
  8. 8. @PurnaVirji #turingfest
  9. 9. @PurnaVirji Top 5 Market Cap Companies: 1997 GE Royal Dutch Shell Microsoft Exxon Mobil Coca-Cola 2007 Exxon Mobil GE Microsoft Royal Dutch Shell AT&T 2017 Apple Inc. Alphabet Inc. Microsoft Amazon Berkshire Hathaway
  10. 10. @PurnaVirji Source: MSN Money
  11. 11. @PurnaVirji Screens #turingfest
  12. 12. @PurnaVirji #turingfest By 2019, 20% of brands will abandon their mobile apps. Gartner Source: http://www.gartner.com/smarterwithgartner/gartner-predicts-a-virtual-world-of-exponential-change/
  13. 13. @PurnaVirji Websites 1. ;llsDG #turingfest
  14. 14. @PurnaVirji #turingfest
  15. 15. @PurnaVirji@PurnaVirji
  16. 16. @PurnaVirji #turingfest
  17. 17. @PurnaVirji #turingfest
  18. 18. @PurnaVirji #turingfest
  19. 19. @PurnaVirji #turingfest
  20. 20. @PurnaVirji #turingfest
  21. 21. @PurnaVirji #turingfest
  22. 22. @PurnaVirji #turingfest 80% of businesses want chatbots by 2020.Business Insider Source: http://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12
  23. 23. @PurnaVirji How will this change SEO? @PurnaVirji #turingfest
  24. 24. @PurnaVirji #turingfest
  25. 25. @PurnaVirji By 2020, the average person will have more conversations with their bot than with their spouse. - Gartner #turingfest
  26. 26. @PurnaVirji For everyone, for every stage #turingfest
  27. 27. CRM Remarketing + Retention Engagement + Conversions Broadcast + Awareness @PurnaVirji #turingfest
  28. 28. @PurnaVirji Hi Purna! Rand’s new book is releasing soon. Would you like a sneak peek of the first chapter? @PurnaVirji Great! Emailing it now. Save 15% if you pre- order it today with code “IloveGeraldine”. Hurry, code expires in 24 hours! #turingfest
  29. 29. @PurnaVirji@PurnaVirji #turingfest BUY NOW! WHAT DO YOU NEED RIGHT NOW?
  30. 30. @PurnaVirji Start the conversation #turingfest
  31. 31. @PurnaVirji@PurnaVirji #turingfest
  32. 32. @PurnaVirji@PurnaVirji #turingfest
  33. 33. @PurnaVirji #turingfest
  34. 34. @PurnaVirji
  35. 35. @PurnaVirji 1. ;llsDG @PurnaVirji #turingfest
  36. 36. @PurnaVirji #turingfest
  37. 37. @PurnaVirji #turingfest
  38. 38. @PurnaVirji #turingfest
  39. 39. @PurnaVirji Vs. #turingfest
  40. 40. @PurnaVirji #turingfest
  41. 41. @PurnaVirji Email Message us to get a 20% off coupon @PurnaVirji
  42. 42. @PurnaVirji Social media @PurnaVirji #turingfest
  43. 43. @PurnaVirji Email Message us to get a 20% off coupon Chat with a Stylist Now! Chat with a Stylist Now! Online ads @PurnaVirji #turingfest
  44. 44. @PurnaVirji #turingfest
  45. 45. @PurnaVirji #turingfest Perfectionism is the thing that’s really preventing us from taking flight. Brené Brown
  46. 46. Even today’s basic conversations work.
  47. 47. @PurnaVirji #turingfest Design your bot @PurnaVirji #turingfest
  48. 48. @PurnaVirji 1. Identify the goal •Talk to customer service •Find the problem •Identify platforms @PurnaVirji #turingfest
  49. 49. @PurnaVirji 2. Brainstorm without limits • If anything was possible, what would I do? • What would our customers love? @PurnaVirji #turingfest
  50. 50. @PurnaVirji 3. Back to reality •What’s the simplest way to start? •Is it a bot, a skill, or both? •What are my KPIs? @PurnaVirji #turingfest
  51. 51. @PurnaVirji 4. Bring it to life •Choose platform •Create structure •Launch and monitor @PurnaVirji #turingfest
  52. 52. @PurnaVirji Want an easy way to test bots? #turingfest
  53. 53. qnamaker.ai/
  54. 54. qnamaker.ai/
  55. 55. @PurnaVirji #turingfest
  56. 56. Let’s recap • Build a simple, AI-powered bot or skill • Promote it across channels • Engage and measure across multiple touchpoints @PurnaVirji #turingfest
  57. 57. @PurnaVirji@PurnaVirji #turingfest Caution is necessary, avoidance is not.
  58. 58. @PurnaVirji The proof is in the pudding. 1. ;llsDG @PurnaVirji #turingfest
  59. 59. @PurnaVirji Thank you! @PurnaVirji #turingfest

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