How I stopped worrying and started engaging with customers

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Presentation on Be A Change -seminar about how social media can be used by social enterprises to start listening, conversating and creating communities.

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How I stopped worrying and started engaging with customers

  1. 1. Social media: or how to stop worrying and start engaging with customers tuomas.talola@lainaaja.fi @ttalola
  2. 2. Where is the beef?
  3. 3. Where is the beef?
  4. 4. Social media is a hype
  5. 5. Social media is a hype
  6. 6. Where are your customers?
  7. 7. We’re having a party, everyone is invited!
  8. 8. Start listening
  9. 9. The art of connecting with customers
  10. 10. Listen to the likeminded…
  11. 11. …but listen also your enemies
  12. 12. …but listen also your enemies
  13. 13. Participate the discussion
  14. 14. Don’t be boring
  15. 15. Provide value to your community
  16. 16. It’s not about you!
  17. 17. Sharing is caring
  18. 18. Being a ’fan’ doesn’t mean a thing
  19. 19. Being a ’fan’ doesn’t mean a thing

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