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NOKIA.COM
NIMBLE GOVERNANCE WITH
CONTENT STRATEGY
TUOMAS MANNINEN
HEAD OF ONLINE EXPERIENCE
CS FORUM 2013
VISION
To create a shared & unified digital space where the
collective brilliance of Nokia’s minds can shine
MISSION
To bu...
74 NOKIA.COM SITES
44 LANGUAGES
70% ACCESSING WITH
MOBILE OR TABLETS
(and growing…)
CONTENT IS CONTENT.
NOT ASSETS OR PAGES.
IT IS CONTENT.
METADATA IS
THE (NEW) ART DIRECTION
NOKIA.COM
RESPONSIVE DESIGN
NO ASSUMPTIONS
3” 4” 5” 10”7”6” 11”9”8” …
Bigger reach More for lessNokia.com
w1 $
CONTENT STRATEGY
CONTROLLING CONTENT DEPTH
DESIGN BY PROTOTYPING.
DEVELOP WITH AGILE.
Business objectives
identified, KPI’s
Content requirements
identified
Measuring & Analytics
identified
1. Business
Objecti...
WE’RE DOING A SERVICE,
NOT JUST A SITE.
THANKS.
tuomas.1.manninen@nokia.com
@tuomanni
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Cs forum nokia_tuomas_manninen

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Presentation in Content Strategy Forum 2013

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Cs forum nokia_tuomas_manninen

  1. 1. NOKIA.COM NIMBLE GOVERNANCE WITH CONTENT STRATEGY TUOMAS MANNINEN HEAD OF ONLINE EXPERIENCE CS FORUM 2013
  2. 2. VISION To create a shared & unified digital space where the collective brilliance of Nokia’s minds can shine MISSION To build the most kick ass (aka world class) consumer experience on the web OBJECTIVES Drive Product Consideration / Preference Drive Advocacy & post sales engagement Drive leads & close sales NOKIA.COM
  3. 3. 74 NOKIA.COM SITES 44 LANGUAGES 70% ACCESSING WITH MOBILE OR TABLETS (and growing…)
  4. 4. CONTENT IS CONTENT. NOT ASSETS OR PAGES. IT IS CONTENT.
  5. 5. METADATA IS THE (NEW) ART DIRECTION
  6. 6. NOKIA.COM RESPONSIVE DESIGN
  7. 7. NO ASSUMPTIONS 3” 4” 5” 10”7”6” 11”9”8” …
  8. 8. Bigger reach More for lessNokia.com w1 $
  9. 9. CONTENT STRATEGY
  10. 10. CONTROLLING CONTENT DEPTH
  11. 11. DESIGN BY PROTOTYPING. DEVELOP WITH AGILE.
  12. 12. Business objectives identified, KPI’s Content requirements identified Measuring & Analytics identified 1. Business Objectives Information view/structure produced Content design and assets available for prototype 2. Content Inventory Visual Design Responsive HTML prototype approved by visual designer & business HTML, CSS, Javascript commited to Nokia GIT Prototype arhitecture Style guide with content examples Component naming and modelling 3. Business Prototype Content inventory mapped onto the content model and component library Possible content model and component changes (delta) identified and analyzed 4. Content Modeling Prototype evaluation according to content model and content inventory Solution design defining the deliverables and tasks Operative model updated Architecture design 5. Solution & Architecture Prototype HTML finalized and tested with devices Javascript finalized and tested Missing details added and implemented HTML implementation reviewed with the designer and solution designer Code merged to master branch for development 6. Front end BUSINESS CAFO CAFO Concept, Architecture Front end, Operative Model Requirement accepted as Candidate to Scrum
  13. 13. WE’RE DOING A SERVICE, NOT JUST A SITE.
  14. 14. THANKS. tuomas.1.manninen@nokia.com @tuomanni

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