7 seo-fundamentals-building trusted links-slides

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7 seo-fundamentals-building trusted links-slides

  1. 1. SEO Fundamentals Building Trusted Links Paul Wilson http://search.cx paul@search.cx
  2. 2. To Stay Safe & Build a Brand
  3. 3. My Link Vocabulary Anchored Text Partial Anchor “The visible, clickable text in a hyperlink” that shows the exact targeted keyword “The visible, clickable text in a hyperlink” that shows an element of the targeted keyword I.E.: Healing Herbs I.E.: Herbs that Heal Naturally and Quickly source: http://plw.me/TZQPyQ Misc. Anchor Brand Anchor “The visible, clickable text in a hyperlink” that does not show any aspect of the keywords “The visible, clickable text in a hyperlink” that only shows the company’s URL. I.E.: HerbalDoc.com or www.HerbalDoc.com or http://HerbalDoc.com/me I.E.: Click Here or Read
  4. 4. I DON’T KNOW WHO YOU ARE, WHERE YOU ARE, BUT WHEN I FIND YOU, I WILL HAVE YOU REMOVE THOSE LINKS! What Makes A Link Bad?
  5. 5. What Makes A Link Bad? Not Relevant Bad Neighbors Excessive Links Paid (Mostly) Dup Content Non-Brand Gibberish Hidden WOULD I USE THIS SITE?
  6. 6. The Links You Want Trustworthy Relevant Powerful Social
  7. 7. Verifying Your Links Trustworthy Powerful Domain mR: 3.05 Page mR: 4.05 Trust Flow: 10
  8. 8. A Guide to Link Building HORRIBLE EXAMPLES Velocity Quality Quantity Dilution Would you want this link if the Search Engines weren’t in the Equation? PERFECT EXAMPLES PERFECT EXAMPLE HORRIBLE EXAMPLE
  9. 9. Recommended Backlink Strategy
  10. 10. A Savvy Backlink Focus External Anchored Text Internal Anchored Text External Branded, Partial, & Misc Anchors
  11. 11. Internal Linking Strategy 1. Visually Map out Internal Links 2. Identify Valuable Pages 3. Use Head and Longtail Keywords 4. Be Relevant and Natural
  12. 12. Branded, Partial, & Misc Anchors Content Distribution Social Acquisition Repacking Link Baiting 1. Primary Blogger Outreach 2. Social Media News Release Doc Syndication eBook Syndication Kindle Blogs (http://plw.me/12HX2mA) eBook Dir (http://plw.me/157nR3n) 3. Submit (http://plw.me/VQkvA7) to Infographic Directories Dlvr.it Stories eLibrary (http://plw.me/VQ2hyG) Resources Scribd (http://plw.me/12HlCnH) eBook Jungle (http://plw.me/X3x1HF) Marketwire (http://plw.me/V1znvF) MemoWare (http://plw.me/YSBMWE) DocStoc (http://plw.me/WfNcDp) Free Infographic Directories 4. Social Push to Your Networks PitchEngine (http://plw.me/WgCnB7) YUDUfree (http://plw.me/XsDS0e) eBook88 (http://plw.me/V0uIKp) RealWire (http://plw.me/X1j0NK) Infographr - http://plw.me/14Ov2MH Visually - Verification Campaign Case http://plw.me/X0Ebj1 5. LinkStudy (http://plw.me/1580NRX) Information Aesthetics- http://plw.me/12oihp1 Cool Infographics - http://plw.me/XDJt1Y Video Syndication 6. Solid Wrap-Up (Case Study) *Wibbitz (http://plw.me/Y5y3C8) More: http://plw.me/XsiAzW Oneload (http://plw.me/WFvxXE) YouTube (http://plw.me/Z6nBRz) Stumbled Upon(http://plw.me/WfQFln) Metacafe (http://plw.me/11CPvWX) Outbrain (http://plw.me/WWqz6V) DailyMotion (http://plw.me/157EqMA) ClicksorVimeo (http://plw.me/Z6BfEn) (http://plw.me/XEOqrm) Resources Full Traffic (http://plw.me/WFPeOQ) Pod Syndication *Sound Gecko (http://plw.me/Wga0Ty) iTunes (http://plw.me/X11SaP) Stitcher (http://plw.me/14OUMsd) Blackberry (http://plw.me/VcoaWA) Amigo Fish (http://plw.me/WFIGQi) Digital Powd (http://plw.me/WFIMHK)
  13. 13. An Accidental Case Study Had Under a Half a Million Released a Press Release on the Visitors inWire1st Month the Databased over 100,000 Beds in Did a Blog Outreach and the first 2 Weeks Engaged Forums Helped 10,000 Individuals find Launched a Blog & Released Temporary Updates Hundreds ofHousing
  14. 14. External Anchored Text Most Relevant & Powerful Directories Guest Blogging Surgical Social Networks Objective: RealConsider Trusted Directories Networks to Traffic Be on the Top 5 1. Yahoo Directory (http://plw.me/UXI4qy) 1. Google+ Target the Right Blog 2. Business.com (http://plw.me/YR7bbS)Focus on Two 2. the Web (http://plw.me/WErkmZ) 3. Best ofFacebook FocusAnt (http://plw.me/14NuyGE) 3. Twitter 4. Joe with Top Competitors Write Amazing Content Be Sure G+ is One 5. Uncover the Net (http://plw.me/U5oOG3) 4. YouTube 6. Directory World (http://plw.me/U5p0Ff) 5. Pinterest Identify Power & Trust 7. Busy Bits (http://plw.me/Y4wg0b) 6. LinkedIn Engage Their Community Resources 8. Go Guides (http://plw.me/YlKASA)Have Profiles Public 7. FourSquare 9. Hot vs Not (http://plw.me/XxfGWI) See What Can Be Duplicated SEJ: http://plw.me/U5TiYk 8. Quora 10. Gimpsy Distribution MBG: http://plw.me/VPP6Ze Do Content(http://plw.me/WdU3Ny) Real and Consistent Be 11. AbiLogic (http://plw.me/12lKLjh) 9. Pheed 12. InCrawler (http://plw.me/126uMtZ) 10. Gentlemint
  15. 15. Key Take Aways BUILDING BAD BACKLINKS IS NEVER WORTH IT! DO NOT BUILD MORE THEN 5% OF THE SAME ANCHORED TEXT ALWAYS VERIFY THE TRUST AND POWER OF A BACKLINK ALWAYS HAVE A MINDSET TO CREATE QUALITY
  16. 16. SEO Fundamentals Building Trusted Links Paul Wilson http://search.cx paul@search.cx

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