6 seo-fundamentals-the power of the right content-slides

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6 seo-fundamentals-the power of the right content-slides

  1. 1. SEO Fundamentals The Power of the Right Content Paul Wilson http://search.cx paul@search.cx
  2. 2. Knowing What Content Ranks
  3. 3. What is King in Search CONVERSATION Quality Content Content
  4. 4. The Great SEO Evolution SEO of Yesterday Content Search Engines Liked SEO of Today Content People Actually Liked Content Actually Shared
  5. 5. Breaking Down Conversation Content
  6. 6. Know Your Content “Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.” source: http://plw.me/16IzzT3
  7. 7. The Real Meaning of Engagement Distribution
  8. 8. What Quality Means to the Search Engines “The Panda Update was all About Ranking High Quality Sites.” source: http://plw.me/Wmo1R7
  9. 9. The Difference Between Being Authoritative & Reputable VS Authoritative Reputable
  10. 10. What Search Engines see as Authoritative Content Cites Trusted Sources Offers in Depth Analysis Published on Trusted Domain Sources Original Views Brand Domain Citations are Positive Balanced Prospective Author Found on Trusted Sites Google’s 23 Points of a Quality Site Provides Published on a Cited by Trusted http://plw.me/Wmo1R7
  11. 11. What Search Engines see as Reputable Content Not Riddled with Errors Stays Focused and On Topic Is Fresh Content Not Duplicate Content Is Reader Driven Bounce Rate is Low Has Social Buzz Ads Are Not Distractive A Real Business
  12. 12. What Google Really Wants From You &
  13. 13. 2 Case Studies on Conversation Content
  14. 14. How to Create the Right Content
  15. 15. Key Take Aways CONVERSATION IS KING IN THE SEARCH ENGINES CONTENT IS NOT JUST TEXT, BUT ANTHING THAT ENGAGES ENGAGEMENT CANNOT HAPPEN WITHOUT DISTRIBUTION AUTHORITY & REPUTATION EQUALS QUALITY
  16. 16. SEO Fundamentals The Power of the Right Content Paul Wilson http://search.cx paul@search.cx

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