ISC Marketing - Simple communication plan of an FMCG product

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ISC Marketing - Simple communication plan of an FMCG product

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ISC Marketing - Simple communication plan of an FMCG product

  1. 1. 2nd floor, 70 Dao Duy Anh st, Phu Nhuan dist, HCMC Tel: +84.8.22002243 ▪ Fax: +84.8.39979833 Email: info@isc.com.vn COMMUNICATION QUOTATION FOR BIM LAUNCHINGDate: 01.07.2010Thank you very much for your interest in ISC services. Herein the quotation in accordance to your detailed request: Exchange rate (USD/VND): 19,000 Total No. Description Quantity Jul Aug (USD) W1 W2 W3 W4 W1 W2 W3 1 Concept to Final Artwork 3,000 Corporate Identity Package (Logo, slogan, packaging, POSM, uniform..) 1 3,000 2 TV 146,750 TVC 30s production 1 25,000 Documentary TVC 4 mins 1 4,000 Airing documentary TVC 1 2,000 Airing TVC 30s (premium/golden time) 1 90,000 Popup banner at cooking programs 1 20,000 Game show (Sieu thi may man,….) 1 4,000 Product placement at cooking program (Sức sống mới, …) 1 1,750 3 Print 27,684 Printad (Tuổi trẻ, Thanh Niên, Tiếp Thị Gia Đình, Thế giới Phụ Nữ,..) 10 7,895 Advertorial (TTGĐ, TTGĐ Vào bếp, Thế giới Phụ Nữ, Món Ngon..) 10 14,737 Product placement (Thế Giới Văn Hóa, TTGĐ Vào bếp, Món Ngon, TGPN..) 8 5,053 PR (TTGĐ, TTGĐ Vào bếp, Thế giới Phụ Nữ, Món Ngon..) 8 Free 4 Online 12,795 Micro-site 1 1,300 Advertorial (Dantri.com.vn, Vnexpress.net,….) - homepage 4 7,895 PR& Online seeding at forums: both advertorial contents and TVC 1 1,000 SMS marketing with e-promotion voucher @ 50,000 house wives 1 1,300 Email marketing to 400.000 office workers in 4 big cities to raise awareness 1 1,300 5 Booth & Activation 15,158
  2. 2. Booth design & production - Hanoi & HCM 5 3,947 POSM (Standee, leaflet, banner, uniform…) - Hanoi & HCM 1,500 Sampling @ wet markets - Hanoi & HCM 20 4,000 Sampling @ suppermarkets - Hanoi & HCM 20 4,211 POSM for shelf décor @ suppermarket (wobblers, shelf-talkers, island decoration…) 20 1,5006 Merchandizing 6,950 Merchandizing at groceries: deal with 200 groceries to display BIM product + audit + 200 4,950 incentives for shop owner POSM for merchandizing at groceries (wobbler, display shelf..) 200 2,000 Sub-total 212,337 Agency fee 2.5% 5,308 TOTAL 217,645 In VND 4,135,260,000Note: The quotation is excluded VAT 10%
  3. 3. Sep Oct NovW4 W1 W2 W3 W4 W5 W1 W2 W1 W2 W1 W2 W1 W2

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