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WWW.HM Defining Your Digital Strategy

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Buku pertama yang membahas mengenai ekosistem digital marketing, serta skema konsep untuk mengaplikasikan strategi digital. Buku ini menjadi best seller di berbagai toko buku. Kini bisa nikmati versi e-book GRATIS. Buku ini disertai juga dengan berbagai studi kasus yang renyah untuk dibaca, dan ilustrasi gambar yang menarik. Untuk informasi update tentang pekembangan dunia digital kunjungi blog saya di www.tuhunugraha.com

Published in: Marketing

WWW.HM Defining Your Digital Strategy

  1. 1. PING!!! PING!!! PING!!! PING!!! PING!!! PING!!!
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  3. 3. chapter 1 www. hm 10
  4. 4. why brand should go digital? www. hm 11
  5. 5. chapter 1 www. hm 12
  6. 6. why brand should go digital? www. hm 13
  7. 7. chapter 1 www. hm 14
  8. 8. why brand should go digital? www. hm 15
  9. 9. chapter 1 www. hm 16
  10. 10. why brand should go digital? www. hm 17
  11. 11. chapter 1 www. hm 18
  12. 12. why brand should go digital? www. hm 19
  13. 13. chapter 1 www. hm 20
  14. 14. Audience Media Consumption Strategy Measurement Measurement INBOUND Customer Costumer’s Journey Influencer and advocates Content Measurement CR2M Customer’s Database Database Mapping Loyalty Program Tools for Sharing OUTBOUNDWHAT MEASUREMENT HOW WHERE WHO why brand should go digital? www. hm 21
  15. 15. CHAPTER 2 www. hm 26
  16. 16. OUTBOUND MARKETING www. hm 27
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  87. 87. CHAPTER 3 www. hm 100
  88. 88. INBOUND MARKETING www. hm 101
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  139. 139. CHAPTER 4 www. hm 154
  140. 140. CUSTOMER RELATIONSHIP AND REFERRAL MANAGEMENT www. hm 155
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  160. 160. CUSTOMER RELATIONSHIP AND REFERRAL MANAGEMENT www. hm 175
  161. 161. CHAPTER 4 ii. Network selling www. hm 176
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  207. 207. CHAPTER 5 www. hm 224
  208. 208. Measurement www. hm 225
  209. 209. a b CHAPTER 5 www. hm 226
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  220. 220. Measurement www. hm 237
  221. 221. CHAPTER 6 www. hm 240
  222. 222. INTEGRATING ONLINE AND OFFLINE MARKETING www. hm 241
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