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Digital disruption & transformation


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How the company can survive in the disruptive era

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Digital disruption & transformation

  1. 1. Digital Disruption & Transformation Jakarta, 19 April 2018
  2. 2. Digital Disruption Source:
  3. 3. Definition of Big Bang Disruption • A dramatic new kind of innovation, they can deliver products or services that CHEAPER & BETTER. Source: big-bang-disruption-strategy-age-devastating-innovation
  4. 4. The Mindset Source: big-bang-disruption-strategy-age-devastating-innovation
  5. 5. Digital Transformation Leader Traits & Competencies Source:
  6. 6. Area of Digital Transformation • Business Activity (Marketing, HR, Administration, Operational etc) • Business Process (Information system and digitization) • Business Model • Business Ecosystem (Infrastructure and policy related to digital) • Business Assets (whereby the focus lies on traditional assets but, increasingly, on less ‘tangible’ assets such as information and customers ) Source:
  7. 7. Step For Digital Strategy • Research for local problem as the trigger for business idea • Build the prototype of product • Launch beta version with small audience, test the market • Launch the marketing campaign focus on conversion • Campaign for massive adoptions with integrated campaign
  8. 8. Tuhu Nugraha Dewanto Book Writer of Best Seller Book “WWW.HM Defining Your Digital Strategy” Website: E-mail: LinkedIn: