The Neptune Partnership Overview


Published on

The overview of the Neptune Regatta, the world's only yacht regatta the centres on racing to the equator.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

The Neptune Partnership Overview

  2. 2. THE MOUNT GAY RUM NEPTUNE REGATTA, a yachtrace and motor yacht rally that has more media attention and socialmedia followers than any other regatta in Asia. This document explains why and outlines the unique qualities of theNeptune Regatta, the partnership benefits and brand association. CONTENTS •  Crossing the Equator •  Neptune’s Private Island •  The Local Community •  The Regatta Route •  The Parties •  Neptune PR •  Media Coverage •  Sponsoring & Partnerships •  Useful Links
  3. 3. THE NEPTUNE REGATTAA truly unique, exquisite annual yacht regatta steeped incenturies of maritime tradition. ‘CROSSING THE LINE’ (the equator) .. is the coming of age for any sailor by participating in the ceremony of entering King Neptune’s Court and transforming from ‘Slimy Polliwog’ through to the honourable ‘Trusty Shellback’. The Neptune Regatta is the only regatta in the World that offers today’s pleasure-craft sailors the opportunity to participate in this age old tradition.
  4. 4. NEPTUNE ISLAND An uninhabited island that lies 8 nauticalmiles above the equator is the southerly base where participants and guests enjoy the unmatched natural beauty of white sugar sand beaches and crystal clear aquamarine waters. Neptune Organisers put up purpose made canvas accommodation for 350 guests, wash areas, toilet facilities, BBQ area’s, a fully stocked bar, Mount Gay Rum Beach Hut, Medical Centre and Operations HQ. Apart from the jetty, the only thing left on Neptune Island when the last person steps off, are footprints.
  5. 5. PULAU BLANDINGAn island close to the uninhabitedNeptune Island is Pulau Blandingwith a population of 1,400. A fishing village that has populatedthe area since the before recordsbegan(according to the elders) isfrom where Neptune employs thelocal workforce and knowledgecritical to the regatta’s success. Neptune employs around 100people for preparation and support. Giving Back… Neptune is not a charity but we do endeavour to aid the progress of our hosts. In 2011/12 Neptune funded and assisted in a 2.5 Km underwater pipe that now brings fresh water to Blanding Island for the first time.
  6. 6. A REAL SAILINGADVENTUREThe Neptune Fleet consists of 40Sailing Yachts (divided into classesof racing, cruising, classics &multihulls) 10 Motor Yachts andThe only 4 masted Tall Ship in Asia,the stunning 150ft, Royal Albatross.After congregating in Singapore,the fleet moves south to Nongsa inBatam, Indonesia, where the racestarts. Depending on class, the fleetraces south to Neptune Islandthrough the beautiful untouchedislands of the Riau Archipelago andthen on to the Equator. For full details on races routes and details. Please go to the Neptune Regatta website and view/download the official Notice of Race.
  7. 7. A MAJOR PART OF SUCCESSFUL SAILING REGATTAS ARE THE PARTIES… and Neptune is famous for them During the regatta there are parties mostnights held in our northern base of Nongsa Point Marina Resort and down on the beach of Neptune Island. We also hold 3 large parties in Singapore giving the opportunity to our sponsor partners to gain exposure not only to the Neptune participants but also guests and corporate VIP’s. Invites to Neptune Parties are highly sort after as they are invitation only.
  8. 8. NEPTUNE Runs a year round PR and marketing campaign that centres on Social Media and regular press releases in association with our Partner Brands… Recognising the importance of Social Media, Along with a comprehensive website, Neptune has it’s own dedicated pages on Facebook, Twitter and it’s own YouTube Channel. The Neptune Social Following is thelargest of any regatta in Asia and is regularly updated with related information and partner (sponsor) news. Part of the support for partners is through timely, targeted competitions. Press Releases are distributed throughout the Sailing, Travel and Lifestyle Media ensuring that Neptune is always in print.
  9. 9. BEING THE WORLD’S ONLY YACHTRACE TO THE EQUATOR withadditional interests such as NeptuneIsland, stunning yachts and super-yachts, The Neptune Regatta enjoystremendous print & digital mediacoverage…The visuals on the right represent a fraction ofmagazines that run stories and feature articlesaround the Neptune experience and individualparticipant stories and photo diaries.Digitally, our stories are run all over the worldon numerous websites and blogs that revolvearound sailing, yacht racing and luxurylifestyle living.The Neptune Regatta readership is the #1marketing demographic of influencers andspenders. A comprehensive overview of theaudience and demographics is on the NeptuneMarketing Video. The link is on the finaldocument page.
  10. 10. Neptune Sponsors are Partners. Each partner has their own tailor- made package to maximise on targeted exposure and brand association. Every dollar counts and Neptune works with the regatta partners to ensure that there is a maximum return on each dollar invested. Neptune is focused on having the right partnerships and brand association that connects to the regatta participants and audience. It’s not just about the money. Partners can have multiple exposure opportunitiesfrom naming rights (Neptune Island, The Race toZero, Trophies etc.) Official Partners such as timekeeping to suppliers of equipment. Howeverinvolved the partnership, The Neptune PR Teamwill work with partners to get the most out ofparties, ‘off’ regatta events and media coveragethat gives attention to partners and their products/services.Remy Cointreau International (their Mount GayRum Brand) have re-signed a further 3 yearssponsorship of the Neptune Regatta, the ultimatetestament of a successful partnership.You are invited to be a part of the Neptune familyracing yachts to the equator.Contact details on the next page.
  11. 11. Associating your business and brand with The NeptuneRegatta is not only a positive impression to yourcustomers & clients, sailing also represents an internalmessage of that which makes organisations achieve.Camaraderie, respect, teamwork, clear communication, responsibilityto others whilst having the endurance to face the unexpected with apositive attitude. These are some of the key ingredients of a functionalracing crew and undoubtedly, successful business. ‘Beyond the yachts to the people.’As mentioned earlier Neptune is not a charity, but we along with ourpartners, work with our local hosts to assist in improving theircommunities. By employing , training and supplying necessaryequipment to upgrade infrastructure, Neptune has become a growingpiece in bridging the gap between the privileged and those less so. There are few opportunities to associate with a sporting event withsuch a multitude of attributes: ü  High wealth & influence demographic of participants & followers ü  Substantial magazine following, topical in both sailing & lifestyle media ü  Positive environmental message ü  Positive support of emerging communities ü  Following centuries-old maritime tradition in being the World’s only yacht race to the equator Talk to us about joining the Neptune Family. Details on next page.
  12. 12. Neptune Regatta InformationTo contact us please email or call (+65) 9111 0399 USEFUL LINKS ABOUT THE NEPTUNE REGATTA Neptune’s  Main  Website Facebook TwiBer YouTube  (Neptune  Videos) Neptune  MarkeHng  &  PR  Video  World  ArHcles   Regatta-2013---the-partys-started!/99532 Asian  YachHng  Race  Reports Example  of  one  of  the  many feature  arHcles  in  magazine  print    Neptune  Cruising  Club   only-yacht-regatta-and-rally-centering-on-a-race-to-the- equator-825285/product?trk=biz_product