SEO Presentation

808 views

Published on

An introduction to the evolution of a typical search engine optimisation campaign.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
808
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SEO Presentation

  1. 1. SEO One small step to rising profits Brett Tudor
  2. 2. Getting to the Top 1. 2. 3. 4. Why Rank Matters Performance SEO Getting to the next level Timeline 5 stages The Final Frontier Measured SEO
  3. 3. Ranking Above: Click throughs and Google rank. Below: Click throughs and number of words in search.
  4. 4. Example Analysis Keywords The table below shows an analysis of keyword performance in the online books market sector .
  5. 5. Keywords and Competition
  6. 6. Getting to the next level <ul><li>Backlinks </li></ul><ul><li>External content development </li></ul><ul><li>Expand the number of directory listings </li></ul><ul><li>Expand the number of onsite key words. </li></ul><ul><li>Develop a synergy </li></ul><ul><li>Identify keywords that will improve conversion rates. </li></ul>
  7. 7. Timeline <ul><li>Keyword brainstorming and analysis based on research and analytics data </li></ul><ul><li>Agree a plan of action for on-page content </li></ul><ul><li>Establish guidelines </li></ul><ul><li>Implementation and ongoing monitoring </li></ul>
  8. 8. <ul><li>SEO /SEM benchmarking </li></ul><ul><li>Track the breadth and quality of back links. </li></ul><ul><li>Set targets for conversion rates. </li></ul><ul><li>Monthly progress report including SERPS, market changes, retention, sales performance and goals achieved. </li></ul>The Final Frontier KPI Man didn’t reach the moon without targets...

×