Piracy In Singapore

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  • It IS possible for ISPs to control the websites/filetypes/content that you are able to access. BUTImagine all the information that will be blocked. Access to legal content will also be affected.An effective BUT DEFINITELY NOT a viable solution.
  • Recent public backlash due to Ubisoft’s decision to connect to server constantly
  • Can these be avoided?
  • Marketing, CGI, Voice actors, Packaging, Developers, Designers etcetc.Actually, counting inflation, cost of games has not changed all that much.
  • Cost/ waiting time per game can be lowered. Breaking games into modules -> Customized games for each person?Not cheap. Need constant attention to a game for a period of time. (Maybe 2-3 years?)Resources can be used elsewhere.Effectiveness depends on quality/brand names of the companiesSolution simply provides incentive for the public to purchase an original product
  • Advertisements only shown in cinemas – Show on TV, newspapers, PostersEducation system – Most schools have IT/social studies subjects where students learn about computers/Internet. Include IT awareness in schoolsThe media has been quiet about any news/punishments regarding media piracy casesSolutions take some time before results can be seen. Effectiveness might be low, depends on public acceptanceCost wise will be quite high -> Marketing campaigns are never cheap
  • Piracy In Singapore

    1. 1. Piracy In Singapore<br />Team Members:<br />LakshmiHaridas<br /> Ngo Tuan Vu<br />Rayner Chua<br />
    2. 2. Contents<br />1<br />3<br />2<br />Introduction & Current Situation – Lakshmi<br />Survey Results & Solutions – Tuan Vu<br />Survey Results & Conclusion - Rayner<br />
    3. 3. What is piracy?<br />Any unauthorized <br />reproduction or distribution <br />in a way that violates <br />any of the copyright <br />owner’s exclusive rights.<br />
    4. 4. What is piracy?<br />
    5. 5. According to our interview with Ubisoft<br />Fraudulent distribution for free - (peer to peer / bit torrents)<br />Resale in black market for a fee lower than market prices<br />90% of games played on PC are pirated!<br />
    6. 6. Why is it a problem for us?<br />We won’t remain ‘consumers’ for long!<br />KILLS the market<br />Hinders potential profitability of smaller projects<br />
    7. 7. Statistics<br />
    8. 8. Survey<br />What do you believe is the most commonly pirated media?<br />
    9. 9. Survey<br />What do you believe is the most common method to obtain pirated material?<br />
    10. 10. Possible Solutions<br /><ul><li>Controlling of access points
    11. 11. Hard to do so – Imagine all the data!
    12. 12. Agreement between ISPs and customers
    13. 13. ISPs ‘ profit</li></li></ul><li>Current Solutions <br /><ul><li>DRM – Digital Rights Management
    14. 14. Server Authentication
    15. 15. Example: Ubisoft’s DRM requires constant internet connection
    16. 16. Drawbacks – Need internet connection</li></li></ul><li>Survey<br />What do you think is the reason people purchase/download pirated media?<br />
    17. 17. Why the high cost?<br /><ul><li>Cost of production – Easily reaches over 18-28mil in 2008
    18. 18. Recent games (last 3 years) averaging 40-70mil to produce</li></ul>US$18,000,000 – US$28,000,000<br />US$40,000,000 – US$70,000,000<br />
    19. 19. Current Solutions<br /><ul><li>Easily available with online stores/services
    20. 20. No need costs for CDs
    21. 21. No distributor costs
    22. 22. Example: iTunes Store
    23. 23. Helped users to find singles/albums at cheaper prices</li></li></ul><li>Survey<br />If the previous reason(s) was(were) reduced, do you think they would still purchase/download pirated media?<br />No(48%)<br />Yes(52%)<br />
    24. 24. Survey<br />Why would people still download pirated media ?<br /><ul><li>“People rather get something free rather than cheap.”
    25. 25. “Unless it is offered free, price is always a factor.”
    26. 26. “Media costs in Asia is high.”
    27. 27. Main Reason: Free media </li></li></ul><li>Survey<br />Do you know of the legal consequences of piracy?<br />Yes(50%)<br />No (50%)<br />
    28. 28. What is the penalty for piracy?<br />b) $100,000 per copy<br />Maximum $1,000,000 per charge<br />Imprisonment up to ten years.<br />a) $10,000 per copy<br />Maximum $100,000 per charge<br />Imprisonment up to ten years.<br />34% <br />22% <br />Correct <br />answer:<br />17% <br />27% <br />d) $10,000 per copy<br />Maximum $100,000 per charge<br />Imprisonment up to five years.<br />c) $5,000 per copy<br />Maximum $50,000 per charge<br />Imprisonment up to five years.<br />
    29. 29. Problem: No Awareness<br /><ul><li>Searching for the term “media piracy laws in singapore”
    30. 30. Link to IPOS at the middle to bottom-half of search results
    31. 31. Not even at the page regarding laws</li></li></ul><li>Solutions<br />
    32. 32. Conclusion<br /><ul><li>Media Piracy is hard to control
    33. 33. Steps are already being taken
    34. 34. Sim Lim started STARetailer program
    35. 35. Lower advertising costs
    36. 36. Kicked out if too many complaints</li></li></ul><li>Conclusion<br /><ul><li>Find the root cause of the problem
    37. 37. Justify cost of games
    38. 38. Increasing awareness of how media </li></ul>piracy affects the public<br />
    39. 39. Problem: High cost of games - Solution<br /><ul><li>Change focus of games -
    40. 40. DRMs limit the people who buy originals more than pirated goods
    41. 41. Focus on delivering unique content instead of DRMs – Special items/services</li></li></ul><li>Problem: Lack of Awareness - Solution<br /><ul><li>Increase awareness – How?
    42. 42. Advertisements
    43. 43. Education system
    44. 44. Emphasis on the penalty
    45. 45. Increase punishment</li></li></ul><li>Conclusion<br />
    46. 46. Q & A<br />Any questions?<br />
    47. 47. Acknowledgements<br /><ul><li>Ms. Happy from NUS CELC
    48. 48. Mr. HuguesRicour from Ubisoft
    49. 49. Representatives from MDA
    50. 50. Representatives from the Crime Bureau
    51. 51. And everyone for taking the time to be here</li></li></ul><li>Thank You !<br />

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