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Inforgraphic for Marketing Agencies - The Clarity Report: The Hunt for Profitability

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Infographic from the recent Clarity report on Marketing Agencies. Contact me for a copy of the full report.

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Inforgraphic for Marketing Agencies - The Clarity Report: The Hunt for Profitability

  1. 1. Reflecting on Agencies’ Drive for Profits sh tim ows e is onl act y 70 ual % o ...leaving 7% ly b f th ille e d... of potential revenue uncollected are utilized agency on client hours work! ...Perhaps why 3 of 4 agencies have a profit improvement initiative! 1,716 2 in3 2 tim in 3 e c ag Making up 1 year of the lost profits on en means 1,716 more billable hours... tro cie l d s th ra in gs k do lac T wn k o ing nt Hmmmm... pr f u I s ofi co fits F rr or ts ac o ee er pr tt e O nvoic be rov R ting i ink mp P orrec th i ec Only 3 in 10 agency systems 10 uld tim in o en d provide alerts when work 6 w sp front office % goes over budget... 66 d. tio g rs ire ec in ro qu rr rt Er ns - re co epo ice ...and 7 in 10 Time Analysis Time Analysis Time Analysis Time Analysis Time Analysis R vo In item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% Only 1 in 3 item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% agencies lack systems Time Analysis Time Analysis Time Analysis Time Analysis Time Analysis reports that can connect the front help to analyze time. office to the item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% back office! back officeSource: Deltek Clarity Agency Report 2012

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