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  1. 1. Week 1
  2. 2. <ul><li>The Internet: Social Media </li></ul><ul><li>  </li></ul><ul><li>Identify forms of social media. </li></ul><ul><li>Recognize the benefits of social media. </li></ul><ul><li>Recognize the problems of social media. </li></ul><ul><li>Explain how social media has affected commerce. </li></ul><ul><li>  </li></ul><ul><li>The Internet: Information and Online Concepts </li></ul><ul><li>  </li></ul><ul><li>Explain the value and importance of the availability of information on the Internet. </li></ul><ul><li>Describe credibility issues with information on the Internet. </li></ul><ul><li>Summarize the impact of the Internet on politics. </li></ul>
  3. 3. G.B Trudeau, 2011
  4. 4. <ul><li>Introductions </li></ul>
  5. 5. <ul><li>SONIC? </li></ul>
  6. 6. What is…? <ul><li>Media </li></ul><ul><li>Arts </li></ul><ul><li>Culture </li></ul>
  7. 8. The Critical Process <ul><li>Describe </li></ul><ul><li>See Patterns-analyze </li></ul><ul><li>Interpretations – “So What?” </li></ul><ul><li>Evaluation – good/bad/mediocre? </li></ul><ul><li>Engagement – action? </li></ul>
  8. 9. Understand history – to see today’s patterns <ul><li>Change from oral to written communication (ghost stories) </li></ul><ul><li>Earliest writing – 3500 BCE Pakistan </li></ul><ul><li>Paper and block printing China 100 CE </li></ul><ul><li>Gutenberg's moveable type around 1450 </li></ul><ul><li>Telegraph invention of 1840 began electronic age </li></ul>
  9. 10. Media and Culture, 7 th edition. Bedford/St. Martin’s p.14
  10. 11. <ul><li>How has media changed in your lifetime? </li></ul>
  11. 12. <ul><li>The people who were born in 1985. They have no meaningful recollection of the Reagan era and probably did not know he had ever been shot. They were prepubescent when the Persian Gulf War was waged. They were 10 when the Soviet Union broke apart and do not remember the Cold War. They are too young to remember the space shuttle blowing up on takeoff. Tiananmen Square means nothing to them. Bottle caps have always been screw off and plastic. Atari predates them, as do vinyl albums. The statement &quot;You sound like a broken record&quot; means nothing to them. (They have never owned a record player.) They have likely never played Pac Man and have never heard of Pong. They may have never heard of an 8-track tape. The compact disc was introduced when they were 1 year old. They have always had an answering machine. Most have never seen a TV set with only 13 channels, nor have they seen a black and white TV. They have always had cable. They have no idea what a VCR is. They cannot fathom not having a remote control. </li></ul>
  12. 13. <ul><li>They don't know what a cloth baby diaper is or know about the &quot;Help me, I've fallen and I can't get up!&quot; commercial. They were born the year that Walkman was introduced by Sony. Jay Leno has always been on &quot;The Tonight Show.&quot; They have no idea when or why Jordache jeans were cool. Popcorn has always been cooked in the microwave. They have never seen Larry Bird play. They never took a swim and thought about &quot;Jaws.&quot; The Vietnam War is as ancient history to them as World War I, World War II, and the Civil War. They have no idea that Americans were ever held hostage in Iran. They can't imagine what hard contact lenses are. They don't know who Mork was or where he was from. (The correct answer, by the way, is Ork.) They never heard: &quot;Where's the beef?&quot;, &quot;I'd walk a mile for a Camel,&quot; or &quot;De plane, de plane!&quot; They do not care who shot J.R. and have no idea who J.R. was. Kansas, Chicago, Boston, America, and Alabama are places, not bands. There has always been MTV. </li></ul>
  13. 14. Facebook Benefit to society, or detriment?
  14. 15. Facts about Facebook <ul><li>Began in 2003 as “facemash” at Harvard </li></ul><ul><li>Currently over 500 million users </li></ul><ul><li>Users spend 700 billion minutes a month on the site </li></ul><ul><li>70% of the users are outside of the U.S. </li></ul><ul><li>The average user creates 90 pieces of content per month </li></ul><ul><li>Over 150 million outside websites incorporate facebook content </li></ul><ul><li>In France, posting on facebook is considered legally binding </li></ul><ul><li>Those who access facebook from a mobile source are twice as active as those who do not </li></ul>
  15. 16. <ul><li>In small groups- </li></ul><ul><li>Generate a list of the positive or negative experiences you have had with Facebook </li></ul><ul><li>Use the tech center to research reasons to support your side </li></ul>
  16. 17. Facebook on Trial <ul><li>You be the judge. </li></ul><ul><li>You have thirty minutes to prepare your case. </li></ul>
  17. 18. Positive aspects - defense <ul><li>Increase of communication </li></ul><ul><li>Ease and simplicity </li></ul><ul><li>Re-connecting with previous acquaintances </li></ul><ul><li>Networking/ support </li></ul><ul><li>Can share your life/ life events with a wide audience </li></ul><ul><li>More and more businesses and media using facebook to communicate – could be the future of communication </li></ul>
  18. 19. Negative aspects- prosecution <ul><li>Finding out old friends have really changed- not really people you would want to know now </li></ul><ul><li>Wasting time (35 hours a week is common) </li></ul><ul><li>Privacy issues </li></ul><ul><li>Bullying </li></ul><ul><li>Stalking </li></ul><ul><li>Sexual predators </li></ul><ul><li>“ facebook fights” </li></ul><ul><li>The head of the Catholic Church in England and Wales warned that Facebook can lead children to commit suicide because such sites encourage teens to build transient relationships and dehumanize community life. </li></ul><ul><li>Time Magazine (2009) study – undergraduates on facebook averaged a full grade point lower than non-facebook users </li></ul>
  19. 20. <ul><li>You be the judge! What’s the verdict? </li></ul>
  20. 21. Internet quick facts: <ul><li>2009 – Television switched to digital- ATT and Verizon outbid Google for wireless broadcasting </li></ul><ul><li>1940 – movie star Hedy Lamar invents wireless technology, as a torpedo guidance system </li></ul><ul><li>Began as an “attack-proof” communications system in the 1960’s – ARPA-net – used distributive network system </li></ul><ul><li>Microprocessors 1971 </li></ul><ul><li>Email – early 1970’s </li></ul><ul><li>“ Bulletin boards” </li></ul><ul><li>AOL dial-up service 1985 </li></ul><ul><li>Broadband – 1998 </li></ul><ul><li>Telecommunications act of 2008 </li></ul>
  21. 22. Issues: <ul><li>Jeffersonian freedom? Leary’s new revolution? The demise of journalism? </li></ul><ul><li>Credibility (Poe conquering Mt. Everest) </li></ul><ul><li>Search controls </li></ul><ul><li>Accessibility </li></ul><ul><li>Government eavesdropping- companies review applicant’s facebook pages </li></ul><ul><li>Privacy issues </li></ul><ul><li>Pop-ups/invasive ads/spam </li></ul><ul><li>Cookies – tracking devices – “phishing” </li></ul><ul><li>Viruses – spyware - malware </li></ul><ul><li>Fraud – identity theft </li></ul><ul><li>Creation of culture (memes) </li></ul><ul><li>Pornography- inappropriate content </li></ul>
  22. 23. Rules for the internet <ul><li>create ten rules </li></ul>
  23. 24. <ul><li>In the video this week, Arizona Republic film critic Bill Goodykoontz talks about the importance or critical thinking in reviewing film and television. From that, what is the value of seeing films and shows as a shared experience? </li></ul><ul><li>Using the Week One Learnscape, describe the effectiveness of using social media to bring attention to WhizBang Games. What are the benefits and problems of publicizing the business in this way? </li></ul><ul><li>The Net Neutrality Case Study at the end of Ch. 2 of the text talks about net neutrality. This case study talks about commerce concerns regarding speed and access on the Internet. The Internet has expanded commerce in many ways. How have social media sites affected your commerce decision making? Identify forms of social media you currently use and maybe some forms you are aware of but have not used yet. What are some of the benefits and problems of these social media? </li></ul>
  24. 25. <ul><li>Bill Goodykoontz talks in the video this week about the effect television and movies have on family dynamics. Do you agree? Does what we watch and experience in popular culture affect the way our families behave? Explain your rationale. </li></ul><ul><li>During the past election, did you ever find yourself following a political story or candidate on the Internet? Did you follow similar stories or candidates on the television or in your local paper? Post your thoughts to these two questions. Explain your general thoughts on the effect of the Internet on politics. </li></ul><ul><li>Feedback Question: How is your motivation holding up? How can the content of this course boost your motivation? </li></ul>