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Collaborative Business models are the way forward for the new relation between corporates and customers. The presentation shows that "Integrated Operations (IO)" is the new way of working together, the way where companies bring their assets into a common business operation. The oil & gas industry in Norway has joined under the IO umbrella, but it is applicable to other areas.
While Web2.0 has changed the customer/business relationship, most businesses are still running under "historic means". The example of mobile networks is used to show that only collaborative business, where users own their femto cell, will satisfy the capacity requirements of users. A second example from near field communication (NFC) is used to demonstrate how collaborative business works in praxis.
The slide set concludes with examples from IBM, Altibox and Apple, who have opened their business to involve the customers and build an ecosystem with other companies.