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VS.<br />THE DIGITAL DIVIDE<br />Brian Flood, SoeHlaing, Wei Qian, Isabella Schambeck, Teo Tertel, Lauren Vang<br />
Borders Background<br />“To create richer, more satisfying lives through knowledge and entertainment”<br />Founded 1971<br...
SWOT / TOWS<br />Strength + Opportunity<br />S = Experts in book industry<br />O = Partnerships w/ travel services<br />We...
Borders Diagnostics<br />Defender<br />International<br />Manager<br />Factory<br />Effectiveness<br />Locally Stormy<br />
Amazon.com Background<br />Founded in 1994 by Jeff Bezos<br />Plain and simple site<br />Create “online community”<br />
Vision<br />“To be earth's most customer centric company; to build a place where people can come to find and discover anyt...
Company Performance<br />
Jeff Bezos<br />Founder, President, Chairman of the Board and only CEO<br />Forward-thinker, Innovative<br />“Sharp-witted...
SWOT Analysis<br />
TOWS Analysis<br />
AmazonDiagnostics<br />Goals:  Efficient & Effective<br />Unique experience shopping online<br />Low price leader <br />St...
Bordersvs. AmazonSWOT/TOWS Comparison<br />
Bordersvs. AmazonBDOModel Comparison<br />BORDERS<br />AMAZON<br />
Borders Misfits<br />Defender<br />International<br />Manager<br />Factory<br />Effectiveness<br />Locally Stormy<br />
Borders Misfits<br />Defender<br />International<br />Manager<br />Factory<br />Effectiveness<br />Locally Stormy<br />Pro...
Borders Misfits<br />Defender<br />Office<br />International<br />Manager<br />Factory<br />Effectiveness<br />Locally Sto...
Fit for the Future<br />Office<br />Effectiveness<br />Locally Stormy<br />Prospector<br />Multi-Domestic<br />Leader<br />
Recommendation #1 <br />Partnerships with Travel Services<br />Preparation for travel or while in transit<br />Reinforce “...
Recommendation #2<br />Become THE distributor of eReaders & eBooks<br />new consumer trend for digital media<br />eBooks a...
Questions?<br />
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Borders vs. Amazon: Comparative Analysis of Organizational Design Influences

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Project objective is to apply course concepts to understand how an organization\'s design influences its performance and to draft a proposed change to enhance the company\'s performance.

Comparative Analysis of SWOT and TOWS, Company Diagnostics, Force Field Analysis, and Recommendations for Borders.

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Borders vs. Amazon: Comparative Analysis of Organizational Design Influences

  1. 1. VS.<br />THE DIGITAL DIVIDE<br />Brian Flood, SoeHlaing, Wei Qian, Isabella Schambeck, Teo Tertel, Lauren Vang<br />
  2. 2. Borders Background<br />“To create richer, more satisfying lives through knowledge and entertainment”<br />Founded 1971<br />508 stores/20,000 EES<br />2008 – Borders.com<br />Waldenbooks<br />Company Performance<br />
  3. 3. SWOT / TOWS<br />Strength + Opportunity<br />S = Experts in book industry<br />O = Partnerships w/ travel services<br />Weakness + Opportunity<br />W = Don't have an eReader for eBooks<br />O = Digital book provider<br />Strength + Threat<br />S = Community gathering place<br />T = Increased funding for libraries<br />
  4. 4. Borders Diagnostics<br />Defender<br />International<br />Manager<br />Factory<br />Effectiveness<br />Locally Stormy<br />
  5. 5. Amazon.com Background<br />Founded in 1994 by Jeff Bezos<br />Plain and simple site<br />Create “online community”<br />
  6. 6. Vision<br />“To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."<br />
  7. 7. Company Performance<br />
  8. 8. Jeff Bezos<br />Founder, President, Chairman of the Board and only CEO<br />Forward-thinker, Innovative<br />“Sharp-witted”<br />“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” – Jeff Bezos<br />
  9. 9. SWOT Analysis<br />
  10. 10. TOWS Analysis<br />
  11. 11. AmazonDiagnostics<br />Goals:  Efficient & Effective<br />Unique experience shopping online<br />Low price leader <br />Strategy:  Analyzer with Innovation<br />Exploiting all resources possible<br />Innovated developments, such as the Kindle <br />Environment: Varied  <br />Seasonal sales<br />Technology<br />Foreign fluctuations<br />
  12. 12. Bordersvs. AmazonSWOT/TOWS Comparison<br />
  13. 13. Bordersvs. AmazonBDOModel Comparison<br />BORDERS<br />AMAZON<br />
  14. 14. Borders Misfits<br />Defender<br />International<br />Manager<br />Factory<br />Effectiveness<br />Locally Stormy<br />
  15. 15. Borders Misfits<br />Defender<br />International<br />Manager<br />Factory<br />Effectiveness<br />Locally Stormy<br />Prospector<br />Multi-Domestic<br />Leader<br />
  16. 16. Borders Misfits<br />Defender<br />Office<br />International<br />Manager<br />Factory<br />Effectiveness<br />Locally Stormy<br />Prospector<br />Multi-Domestic<br />Leader<br />
  17. 17. Fit for the Future<br />Office<br />Effectiveness<br />Locally Stormy<br />Prospector<br />Multi-Domestic<br />Leader<br />
  18. 18. Recommendation #1 <br />Partnerships with Travel Services<br />Preparation for travel or while in transit<br />Reinforce “HQ for knowledge and entertainment”<br />
  19. 19. Recommendation #2<br />Become THE distributor of eReaders & eBooks<br />new consumer trend for digital media<br />eBooks and eReaders already available<br />
  20. 20. Questions?<br />
  • EnisEspinozaOrta

    Jul. 21, 2018
  • kaksamsenpai

    Apr. 5, 2015

Project objective is to apply course concepts to understand how an organization\'s design influences its performance and to draft a proposed change to enhance the company\'s performance. Comparative Analysis of SWOT and TOWS, Company Diagnostics, Force Field Analysis, and Recommendations for Borders.

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