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Presentation Demo Metal 2013

Demo Metal is the unique specialized fair dedicated to Romanian metal processing industry and meets the needs of specific professional specialists.

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Presentation Demo Metal 2013

  1. 1. 24th – 27th of April 2013ROMAERO BANEASA, BUCHAREST
  2. 2. Demo Metal – a unique concept 1. Demo Area 2. Efficient sectorization 3. Know-How Transfer Forum 4. Extra Hours 5. Communication mix A unique concept 24 – 27 of April 2013 | Bucharest
  3. 3. 1. Demo Area An area exclusively designed fordemonstrations performed on theexhibited machines.Arguments: The experience proved this to be the best way to convince a potential client. The machining process and the machines used for the demonstrations will be the yardstick for the visiting experts that would thus be able to further include them Recommended applications: in the manufacturing line. auto, aero, energy A unique concept 24 – 27 of April 2013 | Bucharest
  4. 4. 2. Efficient sectorizationOur intention is to present the productionflow line organisation using the exhibitedequipment. 5Levels: 1. Raw materials, semifinishedmaterials, components; Storage, 4handling; 2. Supply, sawing, cuting 3.Metal cutting, sheet metal machining:grinding, boring, milling, drilling, punching, 3finishing, welding, etc.; Other auxiliaryproduction technologies; 4. Controlling,testing; 5. Designing, installing; 2Maintenance, service. Argument: 1A coherent demo space will stimulate theattention of the real public showinginterest in each level. A unique concept 24 – 27 of April 2013 | Bucharest
  5. 5. 3. Know-How Transfer ForumAn open space forpresentations, provided tocompanies within theexhibiting room.Arguments:You can benefit from the experts’ presence in order to deliver thematicconferences, trainings or presentations of new technologies andequipment, which can be directly related to the demonstrations in Demo Area. A unique concept 24 – 27 of April 2013 | Bucharest
  6. 6. 4. “Extra Hours” at Demo Metal  In order to facilitate networking among the industry players, exhibitors and visitors, we propose a new concept of socializing and networking: Extra Hours.  After a long day of business meetings, we create the environment for relaxed discussions with your business partners and for initiating new contacts. A unique concept 24 – 27 of April 2013 | Bucharest
  7. 7. 5. Communication mix Combining involvement of both exhibitors and visitors, through the organizers, in building an interactive communication relation.Argument: In partnership with exhibitors we aim at ensuring a comprehensive and dynamic information flow about the event, during the whole period prior to its launch, in order to further adapt it to the requirements of the participants. A unique concept 24 – 27 of April 2013 | Bucharest
  8. 8. Main exhibitors at Demo MetalSuppliers:  Machine tools for metal cutting  Robots  Machine tools for sheet metal  Specific software solutions  Water jet cutting machines (design, modelling, machining: CAD  Laser cutting machines / CAM / PDM / PLM / ERP)  Cutting machines  Machinery, various equipment  Welding equipment  Materials, semi-finished products  Automatic welding equipment  Accessories and auxiliary materials  Autogenous welding equipment  Lubricants, coolants  Electrodes, welding wire  Equipment, installations for surface  Solutions for treating stainless treatment (thermo-chemical steel treatments, sealants, coatings, plati  Auxiliary equipments for the ng, painting) production process  Equipment, repair  Control equipment technology, reconditioning of (MMC, measurement, data surfaces acquisition and processing)  Consulting, financing  Automation and drives solutions, training  Technical education institutions A unique concept 24 – 27 of April 2013 | Bucharest
  9. 9. Other exhibitors at Demo Metal Suppliers of carriers, conveyors, furniture and other equipment for production lines, suppliers of various accessories for industrial space. Suppliers of packaging solutions and transport services for industrial products (equipment and components), industrial air conditioning, industrial halls constructors, industrial parks lenders etc. Providers of consulting services (technical and business) and training. Standardization and certification organisations for quality assurance systems and products (ISO, TÜV etc.). Partners for investment in financing solutions, insurance etc. A unique concept 24 – 27 of April 2013 | Bucharest
  10. 10. Target audience – industries concernedManufacturing processing for: Automotive industry Mechanical engineering industry Energy industry Oil and gas industry Aerospace industry Precision mechanics Metallic manufacturing, constructions Automation Packaging industry Electronics and electrical engineering and IT&C Measuring and control equipment Medical industry A unique concept 24 – 27 of April 2013 | Bucharest
  11. 11. Demo Metal – Advantages>>> Identifying the most prestigious brands operatingon the Romanian metalworking industry market Exhibiting the newest products and presentingthe latest trends in metal processing industryand, therefore, developing a better reputation inthis field, both for the equipment and the company Establishing new contacts and strengthening therelations with the existing business partnersthrough the networking concept Extra Hours A unique concept 24 – 27 of April 2013 | Bucharest
  12. 12. Demo Metal – Advantages Identifying and attracting relevant business partners through an interactive communication campaign, carefully targeted towards professionals in this sector. Attracting visitors’ attention by thematically assignation of the exhibition space, with the precise purpose of improving dialogue efficiency: • exhibit performing equipment: while the client is following the demonstration, you can describe the advantages of the machine, adapting the conversation to the client’s reactions and interests; • in Stand Area – by removing other sources of distraction – creating a formal atmosphere, favourable to initiating effective contacts aimed at establishing potential business partnerships. >>> A unique concept 24 – 27 of April 2013 | Bucharest
  13. 13. Research Demo Metal 2012After the first edition,Exhibitors were: Visitors were:Very satisfied 43% Very satisfied 15,3 %Satisfied 50% Satisfied 49,3 %Partially satisfied 6,7% Partially satisfied 28,5% Objectives pursued by Objectives pursued by the Percentag Percentag the exhibitors visitors of the fair e e participating at the fairPresentation and promotion of new Looking processing technologies, equipment and machinery 33% products and the company, 40% strengthening brand. Finding the latest news from the Strengthening and improving machine tools and cutting tools, new relationships with partners and 35% processes and technologies used in 25,5% attracting new customers metalworking Finding new partners and collaborators,Supporting through participation of 25,5% this new type of event 25% initiating trade relations, purchasing promotional prices, networking A unique concept 24 – 27 of April 2013 | Bucharest
  14. 14. Demo Metal 2012Visitors structureVisitors profile depending on positions they hold: Percentage General Manager 19,8% Technical Manager 15,1% Economic ManagerMarketing Manager/Sales 12,3% Manager Design Engineer 19,8%Quality Control/ Testing / 2,8% Standardization Production / Operation 17,9% Maintenance / Service 4,7%IT (software & hardware) 1,9% Consultancy 0,9% Student 4,7% Other 13% A unique concept 24 – 27 of April 2013 | Bucharest
  15. 15. Demo Metal 2012 Exhibitors testimonialsQuotes extracted from ,,The organization was good and all pre-opening and later actions were appreciated by us. [...] With regard to related events, they were well-intended and brought an extra tonus to whole manifestation." Petru Macavei, General Manager Gühring ,,I am very pleased with how we were able to present our products and services, and relationships with customers and potential partners. I think that the main strengths of this event was media promovation, location and organization – arrangement.” Paul Munteanu, Sales Manager Romania Amada GMBH ,, From our point of view, what interested us was very good. [...] We intend to work more on developing Know How Transfer forum because it is something that the market needs, but has not was used so far " Sorin Udrea, General Manager Laser Technology ,,The idea of ​organizing an exhibition dedicated strictly metalworking was excellent because it grouped the main suppliers of equipment and tools in the field and addressed a market segment clearly outlined, which is in full progress in recent years in Romania .” Ștefan Marinoiu, General Manager Maxim Tools International A unique concept 24 – 27 of April 2013 | Bucharest
  16. 16. Promotion campaignSpecialized press:Print media:Radio:TV:Online: online advertisements and banners on specialized websites andportalsPR campaigns : news, advertorials, press releasesIndoor: boards, posters, brochures, customized displays, flyersOutdoor: banners, mobile billboards, mashes in central locationsDirect mailing campaigns: to a 6,000 e-mails database. A unique concept 24 – 27 of April 2013 | Bucharest
  17. 17. We are looking forward in meeting you at DEMO METAL 2013! www.demometal.roContact: Georgiana Tacutu Demo Metal Project Manager M: 0040 724 333 469, T: 0040 21 409 18 51, F: 0040 21 409 18 54, e-mail