Design Thinking

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Design Thinking

  1. 1. David Kelley: How to build your creative confidence
  2. 2. Design Thinking Ivy Guo Stanford University
  3. 3. What is Design Thinking?
  4. 4. Process!
  5. 5. Any Difference?
  6. 6. human-Centered Fast prototyping Iteration
  7. 7. 5 steps Linear? > Not necessarily
  8. 8. WHAT is the mode? Empathy is the foundation of a human-centered design process~ ~ -  Observe View users and their behavior in the context of their lives -  Engage Interact with and interview users through both scheduled and short ‘intercept’ encounters -  Immerse Experience what your user experiences
  9. 9. Observe! What How Why Give them what they need, not what they want Pay attention to emotional touches Record it!
  10. 10. Interview!
  11. 11. -  Prepare yourself -  Introduction -  Kickoff -  Build Trust -  Grand Tour -  Reflection -  Wrap-Up
  12. 12. Traveling ? Interests?
  13. 13. WHAT is the mode? unpack and synthesize your empathy findings into compelling needs and insights, and scope a specific and meaningful challenge ~ ~ - How Might We - POV Point of View. Provides focus and frames the problem Inspires your team - How Might We
  14. 14. User + Need + Insight = Point of View (who) NEEDS TO (verb) B/C (insight) POV -  Saturation Put up post-its, pictures and other artifacts that express the stories you heard and saw in your observations -  Mapping Lay out maps of relevant places or times that you can identify the stories with.  E.g. Empathy Map. -  Grouping Find common themes among your stories
  15. 15. How Might We Smaller actionable pieces
  16. 16. WHAT is the mode? Ideate is the mode during your design process in which you focus on idea generation ~ ~ - Brainstorming The intention of brainstorming is to leverage the collective thinking of the group, by engaging with each other, listening, and building on other ideas.
  17. 17. - Defer judgment - Encourage wild ideas - Build on the ideas of others - Go for volume - One conversation at a time - Headline RULESBrainstorming
  18. 18. -  Prepare yourself -  Write fast & be visual -  Use humor and be playful -  Monitor and lead the productivity of the brainstorm -  Know when to stop
  19. 19. Prototyping is getting ideas and explorations out of your head and into the physical world - Empathy gaining deepen your understanding of the design space and your user, even at a pre- solution phase of your project - Exploration - Testing - Inspiration Inspire others (teammates, clients, customers, investors) by showing your vision WHAT is the mode? ~ ~
  20. 20. Prototyping for Elmo's Monster Maker iPhone App Keynote prototype
  21. 21. WHAT is the mode? Testing is the chance to refine our solutions and make them better ~ ~ -  Refine prototypes and solutions -  Learn more about users -  Test and refine POV
  22. 22. Testing with Users
  23. 23. -  I LIKE -  I WISH -  WHAT IF Reflection
  24. 24. Nolan's Cheddar Commercial Mouse
  25. 25. Ivy Guo 2013.5.31 Thank you! Weibo: illinoisivyguo@gmail.com 洛真如

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