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Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.

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One of the main strengths of WordPress CMS is SEO. Its has Search Engine friendly code and naturally it will do well.

SEO is a big player in Online Marketing and is very relevant in Zimbabwe (three cases studies of real websites).

I intend to inspire people to think about SEO and show the community how easy it can be achieved using free and paid tools in WordPress.

Published in: Internet
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Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.

  1. 1. SEARCH ENGINE OPTIMIZATION USING WORDPRESS WITH ZIMBABWEAN CASE STUDIES Presented by Trust Nhokovedzo Calmlock Web Design
  2. 2. WHAT IS SEO Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high- ranking placement in the search results page of a search engine (SERP) – including but not limited to Google, Bing, Yahoo.
  3. 3. WHY SEO? Every good website must generate business. SEO is one the ways to make sure that happens.
  4. 4. IS IT ONLY SEO?
  5. 5. DOES IT WORK IN ZIMBABWE?  92% of searches in Zimbabwe done on Google  I have made business in the past on year as new player in the market leveraging on SEO?
  6. 6. CASE STUDY ONE: CALMLOCK WEB DESIGN - SALES Calmlock is #2
  7. 7. HISTORY: CALMLOCK WEB DESIGN New domain Rebranding from Proweb Zimbabwe November 2015
  8. 8. BENEFITS OF WORKING SEO  New business  Higher credibility  Visibility  Branding  Cost effective – can be DIY
  9. 9. CASE STUDY TWO: MANNA SAFARI RESORTS - BRANDING
  10. 10. BENEFITS OF SEO - BRANDING  Perceptions change when your business can be found on Google  Easy to find  Removes ‘new business’ tag on your business
  11. 11. E-COMMERCE CASE STUDY: ANALYSIS  Client prefers anonymity.  It’s a popular online shopping platform in the country  Website was fully functional.
  12. 12. BENEFITS OF SEO  Facts about your website  Facts about your users  Ongoing market research  Competitor analysis  Possible improvement pointers
  13. 13. E-COMMERCE CASE STUDY  Home page redesign  Website restructuring  Checkout process redesign  Blogging  Strategic social media posts
  14. 14. SEO FOR WORDPRESS – FREE TOOLS  Google Analytics  Google Search Console  Yoast Plugin  All in One SEO  Keyword Research Tool  Google.co.zw  Google Maps  Google My Business
  15. 15. THE PROCESS On Page SEO  Titles  Permalinks  H Tags  Image Optimization  Broken links  Indexing Off Page SEO  Social Media  External links On Page SEO  Titles  Permalinks  H Tags  Image Optimization  Broken links  Indexing Off Page SEO  Social Media  External links
  16. 16. NEXT STEPS – LEARNING FURTHER MOZ Yoast Podcasts – WordPress Weekly, Marketing School.
  17. 17. QUESTIONS

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