TIMOTHY PRESTERO:DESIGN FOR PEOPLE, NOTAWARDS PUBLIC SPEAKING INSTRUCTOR: J. MELTON PRESENTED BY: TSUNG-TSE HUANG
TIMOTHY PRESTEROis the founder and CEO ofDesign that Matters , a not forprofit product design firm basedin Cambridge, MA.
“DESIGN FOR PEOPLE,NOT AWARDS” Timothy explained thefundamental purpose ofdesign is to solveproblems in a practicalway.
DESIGN VS PRACTICALITY Timothy first captured the attention of the crowd with a simplequestion - why is it that this years new cars look pretty much exactlylike last years new cars even though we’ve all seen the futuristicconcept cars?
HOW DESIGNS SHOULD WORK.. Design is not simply about theaesthetics appeal - everything hasto work together. Timothy explainsthat a good design is human-centered and practical. Following the 10 commandmentsof TED talks, Timothy explainedhis “failure” in a very engagingfashion – His design of the NeoNurture Incubator.
“THERES NO SUCH THING AS ADUMB USER. … THERE ARE ONLYDUMB PRODUCTS.”Timothy also defines gooddesigns to be intuitive – theway to operate a productshould be the simplest way.
DYNAMISM RATING: 3/5The presentation was very wellstructured; however, Timothywas not very animate throughoutthe presentation. Timothymaintained a very professionalattitude, but he talked fairly fast.I felt he could add some pausesand possibly slow down thepace.
Timothy’s power point slidesmatched Nancy Duarte and GarrReynolds’ presentation tips verywell. All the slides were clearand to the point and image-oriented. There was little to nodescriptive text.
The images Timothy presentedwere all very good supplementsto his argument. He used thephotos to first illustrate thepotential problems of certaindesigns, then Timothy presentedthe proposed solutions.
TIMOTHY DELIVERED HISMESSAGEin a clear, concise manner.His attitude was veryprofessional and his deliverywas direct and straight to thepoint.
TIMOTHY DELIVERED HISMESSAGEwith a strong, passionatevoice. You can tell by the wayhe spoke that he firmlybelieves in his argument.This is the kind of trait thatmakes a public speakereffective.
TO COMPARE.. Timothy Prestero and Sir KenRobinson are both verypassionate about their beliefsand that they have the desire topersuade and change the world.They both followed a similarformat of presentation thatdescribes the current state, theproblems that are currentlypresent, and their proposedsolution.
IN CONTRAST.. Sir Ken Robinson, in my opinion, had abetter paced delivery - He knew when topause and when to pick up thepresentation. Not only that, Sir KenRobinson also kept the attention of hisaudience better by weaving jokes into hispresentation.
TIPS! Be confident and passionate about what you want to present. You simply cannot persuade someone if you do not firmly believe in your own argument.
MORE TIPS! Be realistic and use stories to found the argument. The stories could be about failures or success because real life stories make for a more engaging experience for the audience.