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Metadata for musicians
Tuesday: discovery, attribution, payment
Click here for
Table of contents
Presented at
Future of Mu...
Monday recap
What info to keep track of in recording studio
What data the mastering engineer needs
ISRCs, ISWCs, UPC barco...
Retail-ready music
Where your label/aggregator delivers
Physical retail
Digital download platforms
On-demand streaming pla...
Retail-ready music
WHERE YOUR AGGREGATOR/LABEL DELIVERS IT
Digital stores (downloads): iTunes, Amazon, Google Play,
eMusic...
Table of contentsCD Baby dashboard: distribution options
Tracking sales and streams
(Physical product) Retail stores + Amazon mailorder
• UPC barcode scanned at point of purchase....
Digital stores (downloads): iTunes, Amazon, Google Play,
eMusic
• UPC barcode point back to your specific release
• ISRC co...
On-demand streaming services: Spotify, Beats, Rhapsody, Rdio
• Text-based data
• ISRC codes for tracks
• Data + payment flo...
Radio and webcasting
FORMS OF RADIO
Non-interactive webcasts: Pandora, IHeartRadio,
Soma.fm, any digital simulcast of a ra...
Radio and webcasting
TERRESTRIAL RADIO: COMPOSITION SIDE
• PROs do sample surveys/listening audits
• Reporting data: stati...
Example of a college radio playlist log Table of contents
Radio and webcasting
TERRESTRIAL RADIO: SOUND RECORDING SIDE
In the United States, there is no public performance
right fo...
Radio and webcasting
DIGITAL RADIO, WEBCASTS, SIRIUS XM
COMPOSITION SIDE
• Streaming data submitted to ASCAP, BMI, SESAC
•...
Radio and webcasting
DIGITAL RADIO, WEBCASTS, SIRIUS XM
SOUND RECORDING SIDE
• Streaming data submitted to SoundExchange
•...
Other opportunities
Discovery services like Shazam and SoundHound
Listening platforms like SoundCloud
Lyric display engine...
Lyric display services
• Lyrics are delivered to LyricFind by publishers, Harry Fox
Agency or SongTrust
• Lyrics are then ...
Discovery services
• Music and data will be delivered by your aggregator:
CD Baby, TuneCore, Orchard, InGrooves, Ditto, et...
Shazam for Mac desktop Table of contents
Connection to iTunes
Licensed lyrics
from LyricFind
Shazam for Mac desktop Table of contents
Discovery services
• Submit music and data directly to SoundHound
• Automatic connection to iTunes Music Store for purchas...
SoundHound app Table of contents
SoundHound instructions Table of contents
Information display
• Website: use your website as
a place to catalog
information, post credits,
lyrics, provide contact
i...
Next Big Sound research Table of contents
Push content services
• Bandpage: pushes profile information, tour dates, online
store offerings to various platforms includ...
YouTube
• Video content uploaded by artist/label
• Identifying data: album name, track title, artist, release date
• Incre...
Video platforms
• Any participant can become a Partner
• Monetize your videos by running ads, pre-roll, lower
thirds aroun...
Video platforms
• Content ID: database of files managed by YouTube. Uploads
are scanned and compared to existing data.
• On...
Cue sheets
• Supervisors/editors fill out cue sheets that note when
and for how long your music is used
• Cue sheets are th...
QWIRE HOLDINGS, LLC - CONFIDENTIAL
HERE’S WHAT THE PROCESS OF TRACKING MUSIC RIGHTS LOOKS LIKE TODAY...
Table of contentsQ...
QWIRE HOLDINGS, LLC - CONFIDENTIAL
broadcast
6 to 12+ Months
$
Path to Royalties
cue sheet
data
music
editor
studio/
produ...
Table of contents
Qwire submits cue sheets electronically to PROs for
attribution and public performance royalty payment
Takeaways from Tuesday
Your music + data is frequently distributed from
core sources to display on multiple platforms
iTun...
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Metadata for Musicians: session 2

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Metadata for Musicians workshop at the Future of Music Policy Summit, October 27-28, 2014 in Washington, DC. These are the slides from the second workshop, where we focused on how metadata powers discovery, attribution, and compensation.

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Metadata for Musicians: session 2

  1. 1. Metadata for musicians Tuesday: discovery, attribution, payment Click here for Table of contents Presented at Future of Music Policy Summit October 27-28, 2014 | Washington, DC
  2. 2. Monday recap What info to keep track of in recording studio What data the mastering engineer needs ISRCs, ISWCs, UPC barcodes Submitting repertoire to your PRO and SoundExchange Mediabase, BDS, SoundScan Gracenote and Rovi Delivering artwork, music, data to your aggregator Table of contents
  3. 3. Retail-ready music Where your label/aggregator delivers Physical retail Digital download platforms On-demand streaming platforms Radio Digital radio composition side Digital radio sound recording side Forms of radio Discovery and attribution Music identification/discovery platforms Shazam interface * Terrestrial radio payments How to submit SoundHound interface How to submit Lyric display YouTube YouTube Partner Program YouTube Content ID Cue sheets Bad cue sheets Royalty and data flow Revised cue sheets CD Baby dash/choices College radio playlist log Lack of public performance for sound recordings Wikipedia + action Website, SEO, Wikipedia, Metabrainz Push content services/cross pollination
  4. 4. Retail-ready music WHERE YOUR AGGREGATOR/LABEL DELIVERS IT Digital stores (downloads): iTunes, Amazon, Google Play, eMusic and many more (Physical product) Retail stores + Amazon mailorder On-demand streaming services: Spotify, Beats, Rhapsody, Rdio and many more Many also push music and data to Shazam, YouTube Table of contents
  5. 5. Table of contentsCD Baby dashboard: distribution options
  6. 6. Tracking sales and streams (Physical product) Retail stores + Amazon mailorder • UPC barcode scanned at point of purchase. Points back to your distributor/label, and your specific release • Data + payment flow: retailer > distributor > label > artist • SoundScan tracking retail sales nationwide Table of contents
  7. 7. Digital stores (downloads): iTunes, Amazon, Google Play, eMusic • UPC barcode point back to your specific release • ISRC codes required. Can be assigned by your aggregator • Data + payment flow: digital retailer > distributor/aggregator > label > artist • SoundScan tracking online sales Tracking sales and streams Table of contents
  8. 8. On-demand streaming services: Spotify, Beats, Rhapsody, Rdio • Text-based data • ISRC codes for tracks • Data + payment flow: on-demand platform > distributor/aggregator > label > artist • SoundScan tracking streams Tracking sales and streams Table of contents
  9. 9. Radio and webcasting FORMS OF RADIO Non-interactive webcasts: Pandora, IHeartRadio, Soma.fm, any digital simulcast of a radio station Terrestrial radio Satellite radio: SiriusXM Digital cable like Music Choice Table of contents
  10. 10. Radio and webcasting TERRESTRIAL RADIO: COMPOSITION SIDE • PROs do sample surveys/listening audits • Reporting data: station logs of works performed • Royalty flow: radio station licenses > PROs > 50% publisher and 50% writer members • Mediabase and BDS also tracking airplay nationwide. Data is used to power Billboard and USA Today charts Table of contents
  11. 11. Example of a college radio playlist log Table of contents
  12. 12. Radio and webcasting TERRESTRIAL RADIO: SOUND RECORDING SIDE In the United States, there is no public performance right for sound recordings. Until Congress amends copyright law, featured performers and sound recording copyright owners will not be compensated when their music is played on terrestrial broadcast radio in the US. More info Table of contents
  13. 13. Radio and webcasting DIGITAL RADIO, WEBCASTS, SIRIUS XM COMPOSITION SIDE • Streaming data submitted to ASCAP, BMI, SESAC • Reporting data to PROs: station’s or service’s logs of works performed • Royalty flow: webcast licenses > PROs > 50% publisher and 50% writer members Table of contents
  14. 14. Radio and webcasting DIGITAL RADIO, WEBCASTS, SIRIUS XM SOUND RECORDING SIDE • Streaming data submitted to SoundExchange • Reporting data to SoundExchange: featured artist, track title, album name, label, ISRC (if known) • Royalty flow: webcast licenses > SoundExchange > 50% SRCO, 45% featured artist, 5% background artists Table of contents
  15. 15. Other opportunities Discovery services like Shazam and SoundHound Listening platforms like SoundCloud Lyric display engines like LyricFind Video platforms like YouTube Music placement in film, TV, ads Table of contents
  16. 16. Lyric display services • Lyrics are delivered to LyricFind by publishers, Harry Fox Agency or SongTrust • Lyrics are then displayed on LyricFind, Rhapsody, Shazam, SoundHound, Bandpage, Gracenote, Pandora, many other lyric sites • Lyric display also generates a composer royalty LyricFind license fees > Harry Fox or Songtrust > publisher > songwriter LYRICFIND Table of contents
  17. 17. Discovery services • Music and data will be delivered by your aggregator: CD Baby, TuneCore, Orchard, InGrooves, Ditto, etc. • Automatic connection to iTunes Music Store for purchases • Lyrics piped in from LyricFind • Tour dates piped in from BandsInTown SHAZAM Table of contents
  18. 18. Shazam for Mac desktop Table of contents
  19. 19. Connection to iTunes Licensed lyrics from LyricFind Shazam for Mac desktop Table of contents
  20. 20. Discovery services • Submit music and data directly to SoundHound • Automatic connection to iTunes Music Store for purchases • Users can tag a song and add to playlists on other streaming services like Spotify, Rdio, Pandora • Lyrics piped in from LyricFind • Tour dates piped in from BandsInTown SOUNDHOUND Table of contents
  21. 21. SoundHound app Table of contents
  22. 22. SoundHound instructions Table of contents
  23. 23. Information display • Website: use your website as a place to catalog information, post credits, lyrics, provide contact information for anyone seeking licenses • Use metadata to increase searchability. SEO tips from Music Business Association Table of contents • Wikipedia: Next Big Sound data shows that wiki page visits are highly correlated with consumer action. Make sure your musical information, personnel lists and links are accurate • Musicbrainz: you can submit your release metadata to Musicbrainz, which is an open source music database, like a free, public version of Gracenote
  24. 24. Next Big Sound research Table of contents
  25. 25. Push content services • Bandpage: pushes profile information, tour dates, online store offerings to various platforms including Spotify, Shazam, Vevo, SoundCloud, XBox Music, Facebook • Songkick: pushes tour dates to various platforms, plus its own app. • BandsInTown: pushes tour dates to various platforms, plus its own app. Table of contents There are a number of services that help artists to push information/widgets to various platforms
  26. 26. YouTube • Video content uploaded by artist/label • Identifying data: album name, track title, artist, release date • Increase searchability: use up all 20 keyword options, include artist name, track name, songwriter name, album name, location, genre, mood, key lyrics • Verify your YouTube channel via Google+ account • Look at YouTube Creator Playbook for more optimizing tips Table of contents
  27. 27. Video platforms • Any participant can become a Partner • Monetize your videos by running ads, pre-roll, lower thirds around your videos • Can also earn revenue when other people make videos using your music/lyrics (user-generated content) • Multi-channel networks like INDMusic specialize in channel management, optimization and monetization YOUTUBE PARTNER PROGRAM Table of contents
  28. 28. Video platforms • Content ID: database of files managed by YouTube. Uploads are scanned and compared to existing data. • Only available for copyrighted content for which you have exclusive rights. YOUTUBE CONTENT ID Table of contents
  29. 29. Cue sheets • Supervisors/editors fill out cue sheets that note when and for how long your music is used • Cue sheets are then submitted to PROs to give composers and publishers proper credit for use • Data submitted to PRO: Table of contents Song title Composer(s) Publisher PRO Splits Duration of performance Type of use
  30. 30. QWIRE HOLDINGS, LLC - CONFIDENTIAL HERE’S WHAT THE PROCESS OF TRACKING MUSIC RIGHTS LOOKS LIKE TODAY... Table of contentsQwire
  31. 31. QWIRE HOLDINGS, LLC - CONFIDENTIAL broadcast 6 to 12+ Months $ Path to Royalties cue sheet data music editor studio/ production outsourced data (re)entry SIGNIFICANT DELAYS IN ROYALTY DISTRIBUTION cue sheet data final cue sheet Table of contentsQwire
  32. 32. Table of contents Qwire submits cue sheets electronically to PROs for attribution and public performance royalty payment
  33. 33. Takeaways from Tuesday Your music + data is frequently distributed from core sources to display on multiple platforms iTunes, Amazon Spotify, Beats Shazam dozens of other platforms worldwide Your aggregatorYour music Careful attention to your metadata before you release your music is key Table of contents Presented at Future of Music Policy Summit October 27-28, 2014 | Washington, DC

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