How to Write and Reuse Content


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Writing tips for key-word rich blog headlines and content. Examples of how to reuse content in Facebook, Twitter and LinkedIn.

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How to Write and Reuse Content

  1. 1. How To Write and Reuse Content <br />YES YOU CAN!<br />Presented by:<br />Terri S. Turner<br />Business Writer and Presenter<br />
  2. 2. Why Bother, I Hate To Write<br />E<br />When you sell or communicate on the Internet, 99% of the time it is done by the written word. (BBC News)<br />65% of web users have paid to download or access some kind of online content. (Pew Research)<br />93% of Internet users use email to share content, 89% used social networks and 82% used blogs. (Nielson Online and AOL)<br />
  3. 3. But What Do I Write About<br />E<br />You can write about anything…<br />Be honest. Be authentic. Be consistent. Be YOU.<br />
  4. 4. How Do I Start<br />E<br /><ul><li>Make a list
  5. 5. Answer customer questions
  6. 6. Tell a success story
  7. 7. Write a review
  8. 8. Announce new products
  9. 9. How to tips
  10. 10. Industry trends
  11. 11. 5 things you learned from an event
  12. 12. Surveys
  13. 13. What to expect in the future</li></li></ul><li>Sources for Writing Inspiration<br />E<br /><ul><li>Search Key Words
  14. 14.
  15. 15. Search images
  16. 16. Competitors
  17. 17. Google Alert
  18. 18. Talk to the sales and customer service people
  19. 19. Listen to Social Media</li></li></ul><li>Writing Exercise #1<br />E<br /> 20 Blog and Newsletter Ideas<br />List 5 customer FAQs (Frequently Asked Questions)<br />List 5 customer SAQs (Should Ask Questions)<br />List 5 ways prospects can benefit from your product or service<br />Identify 2 unsolved problems in you industry. Offer a solution.<br />Profile a competitor in your niche, a customer and an employee or vendor.<br />
  20. 20. Three Writing Best Practices<br />E<br />Focus on the Headline<br />Ask a question<br />Offer a reward<br />Share secrets, advice, what you should know, etc.<br />Be controversial, emotional<br />Encourage 2-way conversation<br />Follow the mini-skirt principle<br />
  21. 21. Writing Exercise #2<br />8 out of 10 people read headlines<br />2 out of 10 will read the rest<br />Find an already published article about your product, service or company. Write 3 new headlines after reading the first 2 paragraphs.<br />Write a controversial, opinion headline<br />Write a question headline<br />Write a How To headline<br />
  22. 22. Now What?<br />
  23. 23. There’s No Place Like Home<br />E<br />And all roads must lead to home<br />
  24. 24. Connecting The Dots<br /> Your Email’s Connected <br /> To Your Blog Page<br /> And Your Blog Page Is Connected<br /> To Your Website<br />
  25. 25. It’s not what you say, but how you say it!<br />No Ctrl X, Ctrl V for me. Customize your message for each channel.<br />Conversational and social. Use photos, video and snack-size word bites. <br /> 140 characters. Turn headline into a question with link to full article. Use bullet points and lists for tweets.<br /> This is your online networking event. Share by posting in Groups, offering advice in Answers, and posting updates.<br />
  26. 26. Writing Exercise#3<br />Based on article from<br />Exercise #1, write:<br /><ul><li>Compelling Call </li></ul> To Action <br /><ul><li>Customized post for</li></ul> - Facebook<br /> - LinkedIn <br /> - Twitter<br />
  27. 27. Visual Formats<br />Visual Learners<br />SlideShare<br />White Paper<br />eBook<br />Photos<br />
  28. 28. Auditory Formats<br />Audio Learners<br />Podcast<br />Webinars<br />Video<br />CDs<br />
  29. 29. Tactile and Kinesthetic Formats<br />Tactile and <br />Kinesthetic <br />Learners<br />Tradeshow Displays<br />Interactive Games<br />Printed materials<br />Seminars/Workshops<br />
  30. 30. Q & A<br />
  31. 31. Thank You!<br />Terri S Turner<br /><br />913.406.8636<br />Website/Blog<br /><br />Facebook<br /><br />LinkedIn<br /><br />Twitter<br />@knowingyourbiz<br />