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How To Grow Meaningful Website Visits


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How to plan, develop and write website content to increase visitors and get them to stay on your site.

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How To Grow Meaningful Website Visits

  1. 1. 6 Seconds to Stay or Go<br />Strategies to Grow Meaningful Website Visits<br />WordPressKCMeetup<br />March 3, 2011<br />Presented by:<br />Terri S. Turner<br />TST Business Strategies, LLC<br />
  2. 2. Why Site Visitors Stay<br />E<br />Content<br />Attention Grabber<br />Ease of Identification<br />Scanable<br />- Bullets<br />- Bold or Italics<br />- Please don’t shout!<br />Do You Want More<br />Design<br />Clean<br />White space<br />Eye flow<br />Distraction-less<br />Loadable<br />
  3. 3. Relationship Building<br />E<br />Whose Website Is It?<br />When was the last time you visited your website in order to shop?<br />How do you know your customers?<br />How do your customers know you?<br />
  4. 4. Purpose Dictates…<br />E<br />First ask: Why do I have a website? What do I want to accomplish?<br />Street cred<br />E-commerce<br />Retail looking for walk-in traffic<br />Service business looking for leads<br />Affiliate marketer<br />Have to<br />Building tangible value<br />
  5. 5. Purpose Dictates…<br />E<br />Then decide:<br />Url name (what do you want the consumer to do?)<br />Theme<br />Plugins<br />Method to capture leads<br />
  6. 6. Plan. Work Your Plan. Repeat.<br />E<br />Keys To Success<br />Define success<br />Follow up<br />Benchmark<br />Track<br />Flexibility to Stay the Course or Detour<br />Celebrate<br />
  7. 7. Applied Learning <br />E<br />WordPress Idol Contest<br /><br />Choose a domain name<br />Write one sentence purpose statement for site<br />Choose WP theme<br />6 plugins<br />What will you do onsite for SEO<br />What will you do offsite for SEO<br />How will you capture leads<br />How will you convert leads<br />How will you maintain new customers<br />
  8. 8. Thank You!<br />Terri S Turner<br /><br /><br />Rick Nielsen<br /><br /><br />