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Ser e This Not That! 
August 4-5, 2014 
MPI WEC 
Tracy Stuckrath, CSEP, CMM, CHC, CFPM 
@tstuckrath
Tracy Stuckrath 
• Certified event professional, 
strategic meetings manager & health coach 
• One of 15 million+ American...
ECsosmenptoianle Lnetasrning 
Understand the Different Dietary Needs 
Grasp Similarities & Differences in the Dietary Need...
“Food is 
our common 
a universal 
experience.” 
MPI WEC 2014 • Serve This, Not That! @tstuckrath 
April 11, 2014 
ground,...
“Food 
is the only thing 
becomyeosu you're going to buy that .” 
Carlo Petrini
1.8 Million Meetings 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
1.8 Million Meetings 225 People $54.5 Billion Food & Beverage 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
Organic VEGAN 
Pescitarian 
Local 
Gluten Free 
RAW 
Tree Nuts 
Paleo Rave 
Crohn’s 
Menu Labeling 
Food Safety 
Corn Clea...
Chron7ic : 1D0isease 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
2D5i.8a bmeitlleiosn 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
3O5%b e/ s1it7y% 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
Fo1o5d m Ailllieorngy 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
Celia1c : D13is3ease 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
Ve2ge7ta rmiani l&li Voengan 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
Re3li6g%ious 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
11K.2o mshielliron 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
Serve This, Not That 
Milk Allergy | Gluten-free | Peanut Allergy 
Peanut Butter 
Milkshake 
Chocolate 
M&Ms 
Lime Mango T...
Serve This, Not That 
Milk Allergy | Gluten-free | Peanut Allergy 
Peanut Butter 
Milkshake 
Chocolate 
M&Ms 
Lime Mango T...
Serve This, < 
Not That 
Pescetarian | Gluten-free | Lent 
Fish Fried Pig Muffins Fried Chicken 
MPI WEC 2014 • Serve This...
Serve This, Not That 
Vegan | Gluten-Free | Dairy Allergy 
Grilled Chicken Cheese, Nut & 
Kale Salad w/ 
Quinoa, 
Tangerin...
Serve This, Not That 
No Mammals | Lactose-free | Kosher 
BBQ Shrimp 
with Coleslaw 
Caramelized 
Onion, Spinach 
& Blue M...
Serve This, Not That 
Tree Nut Allergy | Celiac Disease | Melon Allergy | No Seafood 
Roast Chicken 
with Pesto 
Pan-fried...
“Every 
f o doedc ision 
we make 
sends a message 
to our body. 
Dr. Berardi, Precision Nutrition
opportunity Provides an 
to direct, shape, 
& remake 
Dr. Berardi, Precision Nutrition
health. Our 
Dr. Berardi, Precision Nutrition
cboomdyp o sition. 
Dr. Berardi, Precision Nutrition 
Our
performance. Our 
Dr. Berardi, Precision Nutrition
well-being.” Our 
Dr. Berardi, Precision Nutrition
Addressing Dietary Needs 
Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs 
Elc #1 
MPI WEC ...
8 
90 
150+ 
160
Celiac Disease 
Wheat | Rye | Barley 
Genetic autoimmune disease 
MPI WEC 2014 • Serve This, Not That! @tstuckrath 
April ...
Addictive, 
destructive 
substance 142 
57 
MPI WEC 2014 • Serve This, Not That! @tstuckrath Sugar
“We are living 
at a time when it 
vegeeatsayrian.” 
is unprecedentedly 
to be a 
! 
Adam Shprintzen, The Vegetarian Crusa...
Avoid 
• Beef 
• Pork 
• Poultry 
• Fish 
• Shellfish 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
Vegan 
Avoid 
• Beef 
• Pork 
• Poultry 
• Fish 
• Shellfish 
• Eggs 
• Honey 
• Milk 
MPI WEC 2014 • Serve This, Not That...
Paleo No 
• Processed 
• Sweet fruit 
• Dairy 
foods 
• Grains 
• Seed Oils 
• Sugar, candy 
• Beans
“Food is an important part 
of my 
religion 
live and my the life.” 
way I 
Arlene Mathes-Scharf, kashrut.com
fish only Kosher Not with 
Judaism Kosher x Kosher finned 
meat 
Buddhism x x some P P 
Hinduism x x Restricted/ 
Avoide...
Protestants Few Restrictions 
Roman 
Catholicism Restricted on certain days 
Eastern 
Restriction 
Restriction 
Orthodox 
...
JANUARY 
Chinese New Year 
(Confucian/Taoist/Buddhist) 
! 
! 
FEBRUARY 
Ash Wednesday 
(Christian) 
Lent (Christian) 
! 
!...
Discovery Experiences 
Elc #1 
MPI WEC 2014 • Serve This, Not That! @tstuckrath
Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal 
V Vg 
G 
P J C H 
Eggs E 
P O P P P P P 
Milk P ALTER...
Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal 
V Vg 
G 
P J C H 
ALTERNATIVES 
Almond, Soy, Coconut, 
Hemp, ...
Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal 
V Vg 
G 
P J C 
ALTERNATIVES 
Kosher-labeled products, 
H 
AV...
Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal 
V G 
ALTERNATIVES Vg 
P J C H 
Coconut flour, almond flour, 
...
Discovery Experience 
Participate | Understand | Comprehend | Learn 
Top 8 Food 
Allergens 
• Egg 
• Wheat 
• Tree Nuts 
•...
Waffle Iron Station* 
V 
Made to order malted waffles with a variety of toppings, 
warm maple syrup, roasted pecan butter ...
Text 
S 
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M W 
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W M 
M W 
E W 
M W 
W 
E W 
V 
V G 
V 
Vg V 
? 
G 
? 
G 
W 
W 
W 
W M...
Coffee Braised Boneless Short Ribs Roasted Corn Ancho Smashed Red Potatoes, Green Tomato Avocado Relish 
Peppercorn Beef T...
A TASTE OF NAPA DINNER 
$OOPHDOVVHUYHGZLWK)UHVK5ROOV	%XWWHURóHH'HFDóHLQDWHGRóHH+HUEDO7HD 
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Gather It How to 
• SOPs 
• Site Visits 
• Contracts 
• Registration 
• Menus 
• Apps 
• Communication 
MPI WEC 2014 • Ser...
Gather It How to 
• SOPs 
• Site Visits 
• Contracts 
• Registration 
• Menus 
• Apps 
• Communication Eggs 
Milk/Dairy 
S...
Ask What to 
• Staff Training 
• Procedures 
• Management 
food  beverage 
vendors 
• Emergency Plans 
• Cross Contact 
MP...
Serve It How to 
• Kitchen Prep 
• Serving 
• Buffets 
• Plating 
• Action Stations 
• Bars 
• Green Rooms 
• Sundries 
• ...
Yogurt  
granola parfaits 
Quinoa w/ 
raisins  walnuts 
Bagels  cream 
cheese 
Scrambled 
eggs 
Vegan | Gluten-Free | Dair...
Cake Pops brownies 
Gluten-free | Milk-free | Sugar-free | Peanut Allergy 
Fresh Blueberries  
Salted caramel 
blackberrie...
Baked Salmon with 
Lemon  Thyme 
Peanut Allergy | Gluten Sensitivity | Paleo | No Red Meat 
Peanut  Panko-crusted 
Chicken...
Benefits of Good Service 
• Repeat customers 
• More referrals 
• Increased spending 
• Professionalism 
• Improve liking ...
Please rate this session now 
on the WEC 2014 mobile app 
! 
Tap the “Surveys” icon. 
Choose this session and take the sur...
Tracy Stuckrath 
CSEP, CMM, CHC, CFPM 
tracy@thrivemeetings.com 
404-242-0530 
! 
www.thrivemeetings.com 
www.facebook.com...
Serve This, Not That! — MPI WEC
Serve This, Not That! — MPI WEC
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Serve This, Not That! — MPI WEC

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Meeting planners spend more than $54 billion a year on food and beverage at corporate meetings and events. And behind each egg croissant, turkey sandwich, and build your own ice cream bar is a simple decision that could help event participants feel better and safe and learn more and meeting planners feel not so overwhelmed with requests.

Catering menus aren’t designed to help planners make healthy or safe choices for their participants. With the array of special meal requests rising daily, figuring out what to serve event participants can be a challenging task for any planner.

All of that changes with Serve This, Not That!, an interactive session that puts menu selection under the spotlight, and arms meeting planners with savvy tricks and better knowledge on how to feed their participants healthy, safe and deliciously, no matter where they are.

With Serve This, Not That! planners become experts in every menu selection situation, from the plated breakfasts and hors d’oeuvre receptions to lunch buffets and afternoon breaks, and can control their meeting’s food universe because, unlike every other meeting planner, they will know the smart choices to make and questions to ask!

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Serve This, Not That! — MPI WEC

  1. 1. Ser e This Not That! August 4-5, 2014 MPI WEC Tracy Stuckrath, CSEP, CMM, CHC, CFPM @tstuckrath
  2. 2. Tracy Stuckrath • Certified event professional, strategic meetings manager & health coach • One of 15 million+ Americans with food allergies • Studied at Institute of Integrative Nutrition • Founded Thrive! in 2010 • Not a doctor, nutritionist or lawyer CSEP, CMM, CHC, CFPM MPI WEC 2014 • Serve This, Not That! @tstuckrath MPI WEC 2014 • Serve This, Not That! @tstuckrath
  3. 3. ECsosmenptoianle Lnetasrning Understand the Different Dietary Needs Grasp Similarities & Differences in the Dietary Needs Learn how to navigate a catering menu & what questions to ask of F&B partners u v w MPI WEC 2014 • Serve This, Not That! @tstuckrath
  4. 4. “Food is our common a universal experience.” MPI WEC 2014 • Serve This, Not That! @tstuckrath April 11, 2014 ground, ~James Beard
  5. 5. “Food is the only thing becomyeosu you're going to buy that .” Carlo Petrini
  6. 6. 1.8 Million Meetings MPI WEC 2014 • Serve This, Not That! @tstuckrath
  7. 7. 1.8 Million Meetings 225 People $54.5 Billion Food & Beverage MPI WEC 2014 • Serve This, Not That! @tstuckrath
  8. 8. Organic VEGAN Pescitarian Local Gluten Free RAW Tree Nuts Paleo Rave Crohn’s Menu Labeling Food Safety Corn Clean Eating FALCPA Macrobiotic ADA Food Allergies Vegetarian Halal Kosher Celiac Buddhism MPI WEC 2014 • Serve This, Not That! @tstuckrath
  9. 9. Chron7ic : 1D0isease MPI WEC 2014 • Serve This, Not That! @tstuckrath
  10. 10. 2D5i.8a bmeitlleiosn MPI WEC 2014 • Serve This, Not That! @tstuckrath
  11. 11. 3O5%b e/ s1it7y% MPI WEC 2014 • Serve This, Not That! @tstuckrath
  12. 12. Fo1o5d m Ailllieorngy MPI WEC 2014 • Serve This, Not That! @tstuckrath
  13. 13. Celia1c : D13is3ease MPI WEC 2014 • Serve This, Not That! @tstuckrath
  14. 14. Ve2ge7ta rmiani l&li Voengan MPI WEC 2014 • Serve This, Not That! @tstuckrath
  15. 15. Re3li6g%ious MPI WEC 2014 • Serve This, Not That! @tstuckrath
  16. 16. 11K.2o mshielliron MPI WEC 2014 • Serve This, Not That! @tstuckrath
  17. 17. Serve This, Not That Milk Allergy | Gluten-free | Peanut Allergy Peanut Butter Milkshake Chocolate M&Ms Lime Mango Twizzlers Sorbet MPI WEC 2014 • Serve This, Not That! @tstuckrath
  18. 18. Serve This, Not That Milk Allergy | Gluten-free | Peanut Allergy Peanut Butter Milkshake Chocolate M&Ms Lime Mango Twizzlers Sorbet Vegan MPI WEC 2014 • Serve This, Not That! @tstuckrath
  19. 19. Serve This, < Not That Pescetarian | Gluten-free | Lent Fish Fried Pig Muffins Fried Chicken MPI WEC 2014 • Serve This, Not That! @tstuckrath
  20. 20. Serve This, Not That Vegan | Gluten-Free | Dairy Allergy Grilled Chicken Cheese, Nut & Kale Salad w/ Quinoa, Tangerines & Roasted Almonds Fruit Tray Pasta Alfredo with Spinach MPI WEC 2014 • Serve This, Not That! @tstuckrath
  21. 21. Serve This, Not That No Mammals | Lactose-free | Kosher BBQ Shrimp with Coleslaw Caramelized Onion, Spinach & Blue Marble Salsa Baked Meatballs Salmon Quiche MPI WEC 2014 • Serve This, Not That! @tstuckrath
  22. 22. Serve This, Not That Tree Nut Allergy | Celiac Disease | Melon Allergy | No Seafood Roast Chicken with Pesto Pan-fried chicken, beets & Brussels sprouts Shaved Cantaloupe and Prosciutto Salad Walnut crusted Halibut MPI WEC 2014 • Serve This, Not That! @tstuckrath
  23. 23. “Every f o doedc ision we make sends a message to our body. Dr. Berardi, Precision Nutrition
  24. 24. opportunity Provides an to direct, shape, & remake Dr. Berardi, Precision Nutrition
  25. 25. health. Our Dr. Berardi, Precision Nutrition
  26. 26. cboomdyp o sition. Dr. Berardi, Precision Nutrition Our
  27. 27. performance. Our Dr. Berardi, Precision Nutrition
  28. 28. well-being.” Our Dr. Berardi, Precision Nutrition
  29. 29. Addressing Dietary Needs Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs Elc #1 MPI WEC 2014 • Serve This, Not That! @tstuckrath
  30. 30. 8 90 150+ 160
  31. 31. Celiac Disease Wheat | Rye | Barley Genetic autoimmune disease MPI WEC 2014 • Serve This, Not That! @tstuckrath April 11, 2014 1:133 Malabsorption Avoid Gluten No cure Oatmeal?
  32. 32. Addictive, destructive substance 142 57 MPI WEC 2014 • Serve This, Not That! @tstuckrath Sugar
  33. 33. “We are living at a time when it vegeeatsayrian.” is unprecedentedly to be a ! Adam Shprintzen, The Vegetarian Crusade
  34. 34. Avoid • Beef • Pork • Poultry • Fish • Shellfish MPI WEC 2014 • Serve This, Not That! @tstuckrath
  35. 35. Vegan Avoid • Beef • Pork • Poultry • Fish • Shellfish • Eggs • Honey • Milk MPI WEC 2014 • Serve This, Not That! @tstuckrath
  36. 36. Paleo No • Processed • Sweet fruit • Dairy foods • Grains • Seed Oils • Sugar, candy • Beans
  37. 37. “Food is an important part of my religion live and my the life.” way I Arlene Mathes-Scharf, kashrut.com
  38. 38. fish only Kosher Not with Judaism Kosher x Kosher finned meat Buddhism x x some P P Hinduism x x Restricted/ Avoided ? x Islam Halal x Halal x x Rastafarianism x x no fish over 12” x Seventh Day Adventist x x x ? Sikh in some sects Halal or Kosher x MPI WEC 2014 • Serve This, Not That! @tstuckrath
  39. 39. Protestants Few Restrictions Roman Catholicism Restricted on certain days Eastern Restriction Restriction Orthodox s s Jainism x x x x x x Mormonism x Baha’i some are vegetarians x MPI WEC 2014 • Serve This, Not That! @tstuckrath
  40. 40. JANUARY Chinese New Year (Confucian/Taoist/Buddhist) ! ! FEBRUARY Ash Wednesday (Christian) Lent (Christian) ! ! APRIL Good Friday (Christian) Easter (Christian) Shavuot (Jewish) Passover (Jewish) ! ! JUNE/JULY Ramadan (Islamic) ! JULY/AUGUST Eid al-Fitr (Islamic) Krishna Janmashtami (Hindu) ! MPI WEC 2014 • Serve This, Not That! @tstuckrath April 11, 2014 SEPTEMBER/ OCTOBER Sukkot (Jewish) Rosh Hashanah (Jewish) ! ! OCTOBER Navratri (Hindu) Shemini (Jewish) Yom Kippur (Jewish) Simchat Torah (Jewish) Eid al-Adha (Islamic) ! ! NOVEMBER Diwali (Hindu/Buddist/ Sikhism/Jainism) Thanksgiving ! ! DECEMBER Hanukkah (Jewish) Christmas (Christian)
  41. 41. Discovery Experiences Elc #1 MPI WEC 2014 • Serve This, Not That! @tstuckrath
  42. 42. Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal V Vg G P J C H Eggs E P O P P P P P Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk meal P ? O AVOID milk products and meat at the same M S Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ During Passover some Jews Good source of avoid all P protein legumes W Wheat P P AVOID wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ During Passover only unleavened breads are allowed; grains P ? Shellfish ? O P Wild caught, grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Sf Fish ? O P Finned fish only P Lamb Tree Nuts Good source O During Lent, this is only animal protein allowed on Friday P of protein Good source of protein P! Need to read packaging for flavorings & spices P P P Good source of protein N F P Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews Good source of avoid all P protein legumes MPI WEC 2014 • Serve This, Not That! @tstuckrath
  43. 43. Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal V Vg G P J C H ALTERNATIVES Almond, Soy, Coconut, Hemp, Rice, Tofu AVOID Eggs E P O P P P P P All animals and milk products Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk meal P ? O AVOID milk products and meat at the same M S Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ During Passover some Jews Good source of avoid all P protein legumes W Wheat P P AVOID wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ SERVE THIS During Passover only unleavened breads are allowed; grains P ? NOT THAT Tofu, Coconut Yogurt, French Toast, Quinoa, Fresh Fruit, Shellfish ? O P Wild caught, grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Sf danishes, muffins, waffles, pancakes, yogurt & granola, rolls, doughnuts, cookies, crackers, pizza, spanakopita, pasta, sliders, burritos, Lentils, Hummus Sandwich Fish ? O P Finned fish only P Lamb Tree Nuts Good source O During Lent, this is only animal protein allowed on Friday P pies, tarts, Asian marinades of protein Good source of protein P! Need to read packaging for flavorings & spices P P P Good source of protein N F P Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews Good source of avoid all P protein legumes MPI WEC 2014 • Serve This, Not That! @tstuckrath
  44. 44. Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal V Vg G P J C ALTERNATIVES Kosher-labeled products, H AVOID milk products & meat at the same time; legumes at Eggs E P O P P P P P fresh produce Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk Passover meal P ? O AVOID milk products and meat at the same M S Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ During Passover some Jews Good source of avoid all P protein legumes W Wheat P P AVOID wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ During Passover only unleavened breads are allowed; grains P ? SERVE THIS Shellfish ? O P Wild caught, grits, lasagna, steak w/ butter, cheese burger, pork tenderloin, hummus, lentils, non-certified grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Sf NOT THAT Vegetarian, Pareve (Cheese & Meat-free), Spinach Quinoa Cakes, Matzah pizza, date balls, chocolate agave Fish ? O P Finned fish only P Lamb Tree Nuts Good source O During Lent, this is only animal protein allowed on Friday P of protein shots Good source of protein P! Need to read packaging for flavorings & spices kosher products P P P Good source of protein N F P Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews Good source of avoid all P protein legumes MPI WEC 2014 • Serve This, Not That! @tstuckrath
  45. 45. Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal V G ALTERNATIVES Vg P J C H Coconut flour, almond flour, tapioca starch, arrowroot AVOID wheat, soy, rye, garbanzo, barley, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth…all grains and Eggs E P O P P P P P powder Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk meal P ? O AVOID milk products and meat at the same M S Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ beans During Passover some Jews Good source of avoid all P protein legumes W Wheat P P AVOID wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ During Passover only unleavened breads are allowed; grains P ? Shellfish ? O P Wild caught, grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Sf NOT THAT breads, danishes, muffins, waffles, pancakes, bagels, rolls, cookies, crackers, pretzels, pizza, spanakopita, pasta, sliders, burritos, pies, tarts, hummus, lentils SERVE THIS Eggs, frittata, coconut yogurt, apricot power bars, ceviche, lettuce wraps, salads, chicken, steak, seafood Fish ? O P Finned fish only P Lamb Tree Nuts Good source O During Lent, this is only animal protein allowed on Friday P of protein Good source of protein P! Need to read packaging for flavorings & spices P P P Good source of protein N F P Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews Good source of avoid all P protein legumes MPI WEC 2014 • Serve This, Not That! @tstuckrath
  46. 46. Discovery Experience Participate | Understand | Comprehend | Learn Top 8 Food Allergens • Egg • Wheat • Tree Nuts • Peanuts • Shellfish • Fish • Soy • Milk GF V Gluten-Free • No Wheat • No Rye • No Barley • Oats? Paleo • No Grains • No Sugar • No Dairy • No Beans • Grass-fed meats Vegetarian • Eggs & Milk • No sea or land animals Vegan • No Eggs & Milk • No sea or land animals • No honey E W N Vg SF F S M P P MPI WEC 2014 • Serve This, Not That! @tstuckrath
  47. 47. Waffle Iron Station* V Made to order malted waffles with a variety of toppings, warm maple syrup, roasted pecan butter 7 Omelet Station* Farm fresh omelets made to order. Choose from a variety of toppings including Virginia ham, crisp bacon, peppers, Spanish onions, tomatoes, mushrooms, herbs, assorted cheeses^ 8 Berkshire bacon eggs Benedict^ 6 E M W Chewy New York style bagels with cream cheese 3 Country sausage^ 2 Smoked applewood bacon^ 2 Aged sharp cheddar cheese grits 3 E M Pancetta and egg croissant sandwich^ 4 Smoked salmon platter, traditional accompaniments^ 7 Southern buttermilk biscuits with country sausage gravy^ 4 Buttermilk or blueberry pancakes with warm maple syrup 3 Grapefruit juice 3 Cranberry juice 3 Aquahealth bottomless bottled water 2 Cranberry, Orange and Grapefruit juices 3 Red Bull® 4 Champagne or Mimosa 4 Elc #1 minimum of 25 guests REVITALIZE Guests will be delighted to wake up to a table filled with fresh sliced seasonal fruit, steel cut Irish oats, farm fresh scrambled eggs, applewood smoked bacon, breakfast sausage and breakfast potatoes^ 24 REVIVE Start the day off right with an assortment of yogurts, seasonal inspired sliced fruits, and chewy New York style bagels with cream cheese 18 AWAKE From the Virginia countryside, a hearty start with chunky cinnamon spiced applesauce, fresh baked biscuits, peppered sausage gravy, country ham, fluffy scrambled eggs, hash brown potatoes, warm cinnamon rolls and honey pecan butter^ 26 INDULGE Impress your guests with fresh picked berries and proseco sabayon, assorted filled croissants, deviled eggs with asparagus and caviar, crabcake eggs benedict florentine, scrambled egg stuffed tenderloin pinwheels with spicy tomato marmalade, grilled herb chicken sausages, creamy potato and fennel soufflé^ 34 RISE Get an extra lift with fresh berry and soy milk smoothies, seasonal fruit skewers, mushroom and gruyere crestless quiche, smoked salmon boursin roulade on rye toasts^ 22 Vg? ? G Vg? ? G E P M W Vg? ? G V V M E W N M E W N Sf S S V? Vg? ? G V? F ? Vg V E M W E V? W V Vg? M V E W F E M W S S S S E M W MPI WEC 2014 • Serve This, Not That! @tstuckrath
  48. 48. Text S V E W M S W M E W M E W M M W E E W W M M W E W M W W E W V V G V Vg V ? G ? G W W W W M V V M Vg G Vg Vg S N G? G G www.ohsheglows.com MPI WEC 2014 • Serve This, Not That! @tstuckrath
  49. 49. Coffee Braised Boneless Short Ribs Roasted Corn Ancho Smashed Red Potatoes, Green Tomato Avocado Relish Peppercorn Beef Tenderloin Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction Peppercorn Flank Steak Au Gratin Potatoes, Sautéed Spinach & Shallots, Balsamic Reduction Korean Boneless Short Ribs Sweet Potato Fries, Korean Veggie Stir Fry Asian BBQ Marinated Flank Steak Wasabi Potatoes, Korean Veggie Stir Fry Classic Swedish Meatballs Lingonberry, Stroganoff & Spicy Mustard Glaze, Red Jack Mash, Sugar Snap Peas Jerk Chicken & Blackberry-Calvados Reduction Black Beans with Pepper Sauté, Spanish Rice, Sour Cream Drizzle Herb Grilled Chicken Rosemary Infused Mashed Potatoes, Wild Mushroom & Sugar Snap Pea, Jus Maple Glazed Chicken Haricot Vert, Sweet Potato Mash, Brown Sugar Toasted Pecans, Chicken Velouté Parmesan Crusted Chicken Lemon Cream Sauce with Artichoke & Wild Mushrooms, Lemon Cream Sauce, Chopped Grilled Chicken, Spinach Marinara, Italian Meatballs and Mushroom Sauté Vodka Cream Sauce, Spicy Sausalito Sausage, Roasted Cauliflower W Classic Alfredo with Spinach Served with Italian Breads, Olive Oil & Grated Parmesan Blackened Salmon Sweet Potato Mash, Brown Sugar Toasted Pecans, Sugar Snaps Pan Seared Day Boat Scallops Roasted Corn Risotto, Parmesan Broth, Chive Oil, Micro Greens Escabeche Tilapia Tacos Hot Pressed Flour Tortilla, Jalapeño Slaw, Cilantro Cream Sauce, Salsa Trio Pan Seared Crab Cakes Cajun Remoulade, Tartar Sauce, Jicama Slaw Sushi - Maki & Nigiri Chef's Selection of Creative Rolls including California, Spicy Tuna, Salmon, & Vegetable Accompanied by Wasabi, Pickled Ginger, Soy Sauce, Spicy Mayo & Spiced Radish Slaw Pork Tenderloin with Maple Mustard Drizzle Sautéed Root Vegetables, Sage, Thyme, Apple Tart Pan Seared Lamb Chops Greek Salad, Feta, Lemon Essence Israeli Couscous, Pine Nuts, Melted Grape Tomatoes Grilled Flank Steak Asian Soy Barbecue, Button Rolls Grilled Bourbon Peppercorn Flank Steak Horseradish Dijon, Balsamic Glaze, Button Rolls Herb Crusted Beef Tenderloin Horseradish Crème FraÎche, Button Rolls Cajun Fried Boneless Turkey Breast Orange Rosemary Aioli, Button Rolls Baked Virginia Ham & Honey Roasted Turkey Honey Mustard, Orange Rosemary Aioli, Cranberry Mayo, Button Rolls Herb Rubbed Pork Tenderloin Blueberry Barbecue Sauce, Button Rolls Elc #1 Text Chef Sauté & Small Plate Stations Herbed Rice Pilaf, Slivered Asparagus Spears Penne Pasta Bowls Chef Sautés to order (Choose two of the following) Carving Stations Martini Food Bars MPI WEC 2014 • Serve This, Not That! @tstuckrath Smashed Potato “Martinis” choice of two “mixers”: Wild Mushroom Ragout F W M W M W M N E F W M W E W M M SF W E W M S W M Vg W M F V W SF W N M M E E S W W M W M N M M M W M E ? F M SF E F W G G S P P? ? G? G G? G G? G? F? M P? P? P?
  50. 50. A TASTE OF NAPA DINNER $OOPHDOVVHUYHGZLWK)UHVK5ROOV %XWWHURóHH'HFDóHLQDWHGRóHH+HUEDO7HD 3ULFHVDUHSHUSHUVRQEDVHGRQKRXUV $GGLWLRQDOSHUSHUVRQIRUIHZHUWKDQSHRSOH Napa Kitchen 6DXWHHG%XWWRQ0XVKURRPVDQG$QFKRYLHV 3UDZQVDQG3ROHQWD7RPDWR%DFRQ6DXFH )DUUR5LVRWWRZLWK0DQFKHJRDQG$VSDUDJXV7LSV $JHG6KHUU9LQHJDUDQG0HQGRFLQR0XVWDUG0DUEOH3RWDWR6DODG )UHVK%HUUDQG6DEDRQ7ULÐH KRFRODWH6RXS V S DOLIRUQLDLWUXV7DUWV M W SHUSHUVRQ Elc #1 Farm to Market +HLUORRP7RPDWRZLWKROG3UHVVHG2OLYH2LODQG+HUEV 7RVVHG%DE*UHHQVZLWKULVS'XFNRQÏW G Ç6KHOOÏVK:RUNVÈDOLIRUQLD0XVVHOVZLWKKRUL]RDQG4XLQRD ODPV:KLWH:LQHDQG3HVWR SF N G +XPPXV2OLYHRPSRVLWLRQV Vg V G ? DOLIRUQLDKHHVHVDQG)ODWEUHDGV W M HQWUDORDVWKDUUHG*UHHQV G P? P Vg V Roasting Pit 7UL7LS6OLGHUV6ORZ6PRNHG7UL7LSLWUXV7RPDWR%%4 /HJRI/DPE)ODWEUHDG6OLGHUVZLWK0LQW*UHPRODWD 'XFN6DXVDJHZLWK+RXVHPDGH9LROHW0XVWDUG KLóRQDGHRIULVS7RUWLOOD 2OLYH2LO3RDFKHG$OEDFRUH7XQDZLWK7RPDWR6DOVD *UHPRODWD3HVWR7DSHQDGH 6ZHHWRUQ%LVTXHZLWK3DQFHWWDURXWRQV SF V Vg W V G W W N G F W G G P? G F W W M F F G M M M E W S S P P P MPI WEC 2014 • Serve This, Not That! @tstuckrath
  51. 51. Gather It How to • SOPs • Site Visits • Contracts • Registration • Menus • Apps • Communication MPI WEC 2014 • Serve This, Not That! @tstuckrath
  52. 52. Gather It How to • SOPs • Site Visits • Contracts • Registration • Menus • Apps • Communication Eggs Milk/Dairy Soy Wheat Shellfish Fish Tree Nuts Peanuts Other _______________ MPI WEC 2014 • Serve This, Not That! @tstuckrath
  53. 53. Ask What to • Staff Training • Procedures • Management food beverage vendors • Emergency Plans • Cross Contact MPI WEC 2014 • Serve This, Not That! @tstuckrath
  54. 54. Serve It How to • Kitchen Prep • Serving • Buffets • Plating • Action Stations • Bars • Green Rooms • Sundries • Place Cards MPI WEC 2014 • Serve This, Not That! @tstuckrath August 4, 2014 MPI WEC 2014 • Serve This, Not That! @tstuckrath
  55. 55. Yogurt granola parfaits Quinoa w/ raisins walnuts Bagels cream cheese Scrambled eggs Vegan | Gluten-Free | Dairy Allergy MPI WEC 2014 • Serve This, Not That! @tstuckrath
  56. 56. Cake Pops brownies Gluten-free | Milk-free | Sugar-free | Peanut Allergy Fresh Blueberries Salted caramel blackberries Hummus Pita MPI WEC 2014 • Serve This, Not That! @tstuckrath
  57. 57. Baked Salmon with Lemon Thyme Peanut Allergy | Gluten Sensitivity | Paleo | No Red Meat Peanut Panko-crusted Chicken Fingers Black Bean Salmon Tostados Beef Wellington MPI WEC 2014 • Serve This, Not That! @tstuckrath
  58. 58. Benefits of Good Service • Repeat customers • More referrals • Increased spending • Professionalism • Improve liking • Gain trust • Fine-tune customer service • Budget Savings • Less Waste August 4, 2014 MPI WEC 2014 • Serve This, Not That! @tstuckrath
  59. 59. Please rate this session now on the WEC 2014 mobile app ! Tap the “Surveys” icon. Choose this session and take the survey.
  60. 60. Tracy Stuckrath CSEP, CMM, CHC, CFPM tracy@thrivemeetings.com 404-242-0530 ! www.thrivemeetings.com www.facebook.com/thrivemeetingsevents @tstuckrath MPI WEC 2014 • Serve This, Not That! @tstuckrath

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