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A Healthier Appetite for Meetings: Using Food to Engage & Energize Your Audience —MPI San Diego & Carolinas (Jan 2014)

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As meeting planners in the 21st century, we’re challenged with a lot more than basic logistics. Attention is being lavished on every last detail, including social media, ROI,
ROO, speaker and participant engagement and corporate social responsibility.

Who would have thought that meeting the dietary needs of your participants should be one of them as well? But it can! What if the food you served your participants helped improve the ROI and ROO for your organization and the attendees? What if swapping out those oversized Danishes for hard-boiled eggs or the candy bars with fresh fruit could help your attendees be better engaged and energized to participate in your event?

Food is a powerful force. It influences how we think, feel, learn and interact with theirs. It helps us feel and do. It provides focus and energy.

Applying the Latin quotation “A sound mind in a sound body” to your meetings harnesses the power that food has on our bodies and can create the possibility of “win-win” for your organization and participants.

Outcomes:
• Learn how to address dietary needs and serve healthier alternatives for everyone.
• Examine ways you can add value to your event through food and health.
• Understand how nutrition, including proper hydration, contributes to the participation and outlook of attendees.
• Plan menus offering food options that improve learning, memory and performance, and enhance mood to energize and uplift attendees

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A Healthier Appetite for Meetings: Using Food to Engage & Energize Your Audience —MPI San Diego & Carolinas (Jan 2014)

  1. 1. A Healthier Appetite: Using Food to Engage & Energize Your Audience January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  2. 2. Essential Learning Components u Address dietary needs & serve healthier alternatives v Add value to your event with food and health w Nutrition contributes to attendee participation x Plan menus that improve learning and enhance mood January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  3. 3. “Food is our common ground, a universal experience.” ~James Beard MPI Carolinas: A Healthier Appetite Wednesday, 24, 201429, 14 January January @tstuckrath @thrivemeetings
  4. 4. “Food is the only thing you're going to buy that becomes you.” Carlo Petrini Wednesday, January 29, 14
  5. 5. “ Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity. January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite John F. Kennedy @tstuckrath @thrivemeetings
  6. 6. “ TAKE CARE OF YOUR BODY. IT’S THE ONLY PLACE YOU HAVE TO LIVE IN. January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite Jim Rohn @tstuckrath @thrivemeetings
  7. 7. Halal Pescitarian Local Gluten Free Paleo Crohn’s Food Safety Rave Corn Clean Eating ADA Menu Labeling Macrobiotic Food Allergies Vegetarian Buddhism Celiac January 24, 2014 Wednesday, January 29, 14 Kosher Tree Nuts FALCPA RAW Organic VEGAN MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  8. 8. Vegetarian 17% & ChronicAllergy Celiacmillion Food:million 25.8 :133Vegan 11.2 million 271million 35% Disease 157 /Disease Diabetes Religious Obesity 10 Kosher 36% January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  9. 9. 1.8 Million 205 Million $54.5 Billion Meetings each day 4,931 events 114 people $149.3 million January 24, 2014 Wednesday, January 29, 14 People Food & Beverage food functions 23,190 MPI Carolinas: A Healthier Appetite $6,439 @tstuckrath @thrivemeetings
  10. 10. Dietary Need % of Guests # Guests Celiac Disease (3m) 1.46% 2 Diabetes (25.8 million) 12.59% 14 Food Allergies (15m) 5.85% 7 53 people 46% Gluten Intolerance (18m) 8.78% 10 Vegetarian (27m) 11.12% 13 0.49% 1 5.46% 6 Vegan (1m) Kosher January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  11. 11. Staying Healthy Nutrition | Sleep | Sugar | Outlook ELC #1 January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite w @tstuckrath @thrivemeetings
  12. 12. • Memory • Weight hours Wednesday, 24, 201429, 14 January January @tstuckrath @thrivemeetings • Attention • Weight MPI Carolinas: A Healthier Appetite • Creativity • Inflammation 8 • Performance • Stress
  13. 13. Hydration % 1/2 75 • When you wake • Throughout Day • Before you eat • 2x coffee/alcohol body weight • Low energy • Headaches • Muscle cramps • Digestive issues • Poor concentration • Illness • Hunger MPI Carolinas: A Healthier Appetite Wednesday, 24, 201429, 14 January January @tstuckrath @thrivemeetings
  14. 14. 142 pounds Addictive, destructive substance Inflammation iabesity” “D Sugar January 24, 2014 Wednesday, January 29, 14 A little creates desire for more MPI Carolinas: A Healthier Appetite 57 different names for sugar @tstuckrath @thrivemeetings
  15. 15. Fact vs. Fiction January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  16. 16. 5 • Listed in order of quantity • Avoid those your 3rd grader can’t pronounce • Avoid those where sugar as top 3 ingredients • High Fructose Corn Syrup Ingredients or less January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  17. 17. • Nutrient Dense • Outside edge of supermarket • Farmer’s Market • Will eventually rot • Ingredients in their raw state • FROM a plant not made IN a plant Real January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  18. 18. Eat • Choose Organic • Avoid Processed Foods • Consume Healthy Fats • Watch Portion Sizes Clean January 24, 2014 Wednesday, January 29, 14 • Reduce Carbon Footprint • Slow Down • Share MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  19. 19. Eat Less Meat January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite • Health • Wallet • Planet @tstuckrath @thrivemeetings
  20. 20. 30 minutes exercise January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite • Prevents disease • Strengthen & Tone • Enhance Flexibility • Controls Weight • Improves Stamina • Prolong Life @tstuckrath @thrivemeetings
  21. 21. & Connect Disconnect January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  22. 22. Addressing Dietary Needs Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs ELC #1 January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite u @tstuckrath @thrivemeetings
  23. 23. Food Allergy Potentially LIFETHREATENING Immune System Response MPI Carolinas: A Healthier Appetite Wednesday, 24, 201429, 14 January January @tstuckrath @thrivemeetings
  24. 24. 120 8 90 + 150 Wednesday, January 29, 14
  25. 25. • • • • • • • • • • • • January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite Cereals Crackers Cookies Candy Chocolates Energy bars Flavored coffee Frozen desserts Marinades Barbecue sauces Cold cuts Alcoholic beverages @tstuckrath @thrivemeetings
  26. 26. • • Bouillabaisse • Cuttlefish ink • Glucosamine • Fish stock • Seafood flavoring • Wednesday, January 29, 14 Stocks • MPI Carolinas: A Healthier Appetite Sauces • January 24, 2014 Dressings Surimi @tstuckrath @thrivemeetings
  27. 27. • • • • January 24, 2014 Wednesday, January 29, 14 Baked goods Candy Chili Egg rolls MPI Carolinas: A Healthier Appetite • • • • Enchilada sauce Marzipan Mole sauce Nougat @tstuckrath @thrivemeetings
  28. 28. • Bouillabaisse Caesar dressing • • Worcestershire sauce Imitation or artificial fish • Meatloaf • Barbecue sauce • Wednesday, January 29, 14 • • January 24, 2014 Flavoring base Caponata MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  29. 29. • • • • • January 24, 2014 Wednesday, January 29, 14 Baked goods Egg substitutes Macaroni Marzipan Marshmallows MPI Carolinas: A Healthier Appetite • • • • Nougat Pasta Foam or topping Pretzels @tstuckrath @thrivemeetings
  30. 30. • • • • • • • • • • • • • • • • • • • • • January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite Ale/Beer Baking mixes Baked products Batter-fried foods Bread crumbs Breaded foods Candy Cereals Couscous Crackers Ice cream Imitation crabmeat Pasta Play dough Potato chips Processed Meats Rice cakes Salad dressings Sauces Soups Soy sauce @tstuckrath @thrivemeetings
  31. 31. • • Chocolate • Processed Meat • Margarine • Nondairy products • Nougat • Canned tuna • Wednesday, January 29, 14 Caramel • MPI Carolinas: A Healthier Appetite Baked goods • January 24, 2014 Artificial butter Shellfish @tstuckrath @thrivemeetings
  32. 32. • • • • • • • • • • • • • • January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite Asian cuisine Vegetable gum Vegetable starch Vegetable broth Baked goods Canned tuna Cereals Cookies Crackers Energy bars Low-fat peanut butter Processed meats Sauces Canned broth & soups @tstuckrath @thrivemeetings
  33. 33. “Chronic disease is a foodborne illness. We ate our way into this mess, and we must eat our way out.” Dr. Mark Hyman January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  34. 34. Behavioral Risk Factors • Tobacco Use • Physical Activity • Unhealthy Diet • Harmful use of Alcohol January 24, 2014 Wednesday, January 29, 14 } • High blood pressure • High blood glucose • Physical Inactivity • Overweight & obesity • High cholesterol • Low fruit & vegetable intake MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  35. 35. Celiac Disease Wheat | Rye | Barley Genetic autoimmune disease 1:133 Malabsorption Avoid Gluten No cure Oatmeal? MPI Carolinas: A Healthier Appetite Wednesday, 24, 201429, 14 January January @tstuckrath @thrivemeetings
  36. 36. Epidemic of st Century 21 1:3 Americans Manage blood sugar Low salt, fat & sugar High in fiber What, when & how much MPI Carolinas: A Healthier Appetite Wednesday, January 29, 14 @tstuckrath @thrivemeetings
  37. 37. 65% World’s population lives in countries where being overweight or obesity kills more people than malnutrition MPI Carolinas: A Healthier Appetite Wednesday, 24, 201429, 14 January January @tstuckrath @thrivemeetings
  38. 38. Vegetarian Vegan No Beef Pork Poultry Fish Shellfish January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  39. 39. Paleo No • Processed foods • Sugar, candy Wednesday, January 29, 14 • Sweet fruit • Grains • Beans • Dairy • Seed Oils
  40. 40. “Food important religion live my life.” is an part of my and the way I Wednesday, January 29, 14 Arlene Mathes-Scharf Kashrut.com
  41. 41. Judaism Buddhism Hinduism Islam Kosher x x finned Kosher Not with Kosher fish only meat x x x Restricted/ Avoided x Halal some Halal P ? x x x x no fish over 12” Seventh Day Adventist x x x January 24, 2014 Wednesday, January 29, 14 x x Rastafarianism Sikh P in some sects Halal or Kosher ? x MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  42. 42. Protestants Roman Catholicism Eastern Orthodox Jainism Few Restrictions Restricted on certain days Restrictions x Restrictions x x x January 24, 2014 Wednesday, January 29, 14 x x Mormonism Baha’i x some are vegetarians MPI Carolinas: A Healthier Appetite x @tstuckrath @thrivemeetings
  43. 43. JANUARY Chinese New Year (Confucian/Taoist/Buddhist) FEBRUARY Ash Wednesday (Christian) Lent (Christian) APRIL Good Friday (Christian) Easter (Christian) Shavuot (Jewish) Passover (Jewish) SEPTEMBER/ OCTOBER Sukkot (Jewish) Rosh Hashanah (Jewish) OCTOBER Navratri (Hindu) Shemini (Jewish) Yom Kippur (Jewish) Simchat Torah (Jewish) Eid al-Adha (Islamic) NOVEMBER Diwali (Hindu/Buddist/ Sikhism/Jainism) JUNE/JULY Ramadan (Islamic) JULY/AUGUST Eid al-Fitr (Islamic) Krishna Janmashtami Thanksgiving DECEMBER Hanukkah (Jewish) Christmas (Christian) (Hindu) MPI Carolinas: A Healthier Appetite Wednesday, 24, 201429, 14 January January @tstuckrath @thrivemeetings
  44. 44. One of These Things… Wednesday, January 29, 14 CAN Feed the Dietary Needs Does Belong Can you tell which thing can be served?
  45. 45. One of These Things... Milk Allergy | Gluten-free | Peanut Allergy Peanut Butter Milkshake January 24, 2014 Wednesday, January 29, 14 Peanut Butter Cookies Roasted parsnips & carrots MPI Carolinas: A Healthier Appetite Chinese Chicken & Peanuts @tstuckrath @thrivemeetings
  46. 46. One of These Things... < Vegetarian | Gluten-free | Lent Fish January 24, 2014 Wednesday, January 29, 14 Fried Pig Muffins MPI Carolinas: A Healthier Appetite Fried Chicken @tstuckrath @thrivemeetings
  47. 47. One of These Things... Vegan | Gluten-Free | Dairy Allergy Kale & Couscous with creamy dressing January 24, 2014 Wednesday, January 29, 14 Grilled Chicken Lentil & Collard Salad MPI Carolinas: A Healthier Appetite Cheese, Nut & Fruit Tray @tstuckrath @thrivemeetings
  48. 48. One of These Things... No Mammals | Lactose-free | Kosher Shrimp January 24, 2014 Wednesday, January 29, 14 Stuffed Chicken Ice Cream MPI Carolinas: A Healthier Appetite Meatballs @tstuckrath @thrivemeetings
  49. 49. One of These Things... No Walnuts | No Melons & Banana | No Wheat | No Seafood Banana Nut Muffin January 24, 2014 Wednesday, January 29, 14 Grilled Shrimp, Lobster, Clams Cantaloupe & Honey Dew MPI Carolinas: A Healthier Appetite Pan-fried chicken, beets & brussel sprouts @tstuckrath @thrivemeetings
  50. 50. BREAK 30 Minutes ELC #1 January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  51. 51. Adding Value Food | Health | Exercise | Wellness ELC #1 January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite v @tstuckrath @thrivemeetings
  52. 52. QA Questions & Answers ELC #1 January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  53. 53. “ event employees Healthy citizens guests participants are the greatest asset any country event company hotel can have. Winston Churchill January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  54. 54. Don’t want to be a burden Perceived lack of empathy to their need Low Expectations of Products & Services Asking is impolite Embarrassed Unsure how to tell Wednesday, January 29, 14 Host.15 would not be able .25 to meet need
  55. 55. Champions for “Cultures of Health” January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  56. 56. Participant Experience MPI Carolinas Wednesday, January 29, 14 A Healthier Appetite January 24, 2014
  57. 57. Benefits of Good Service • Improve liking • Increased incremental spending • New/increased client base • Fine-tune customer service • Budget Savings • Less Waste • Demonstrate Professionalism January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  58. 58. % 80 Once guests feel safe & satisfied with their eating experience, they become a loyal & repeat customers. MPI Carolinas: A Healthier Appetite Wednesday, 24, 201429, 14 January January @tstuckrath @thrivemeetings
  59. 59. 50 % Do not attend events Do not return to events Wednesday, January 29, 14
  60. 60. $125,000 Five-day conference Wednesday, January 29, 14
  61. 61. % 40 $165 billion/year 86 billion lbs. / 1.3 billion tons 4-10% kitchen loss 17% uneaten meals MPI Carolinas: A Healthier Appetite Wednesday, 24, 201429, 14 January January @tstuckrath @thrivemeetings
  62. 62. Seeing, hearing, walking, Eating learning, interacting with others, breathing Bodily functions immune, digestive, bowel, brain, respiratory, cardiovascular systems Wednesday, January 29, 14
  63. 63. “Hotel is not liable for damages whatsoever suffered by the organizer, the guest and/or third parties unless the damages are caused intentionally by Hotel or Hotel is grossly at fault. This liability exclusion also applies in particular to damage resulting from consuming food prepared or served by Hotel and to damage resulting from computerrelated problems.” Wednesday, January 29, 14 Would you sign a contract with this clause in it?
  64. 64. Consider • • • • • • • • • Contracts Invitations Registration Sites Site Visits Action Stations Bars Green Rooms Place Cards Apps MPI Carolinas: A Healthier Appetite Wednesday, January 29, 14 @tstuckrath @thrivemeetings
  65. 65. Wednesday, January 29, 14
  66. 66. Consider • • • • • • • • SOPs Menus Back of House Front of House Set-up Staffing Communication Sundries MPI Carolinas: A Healthier Appetite Wednesday, January 29, 14 @tstuckrath @thrivemeetings
  67. 67. Discovery Experience Participate | Understand | Comprehend | Learn • Review Menu • Note which items: • Top 8 Allergens E W N SF M P F S • Gluten-free GF • Vegetarian V • Vegan VG ELC #1 January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  68. 68. Discovery Experience Participate | Understand | Comprehend | Learn Top 8 Food Allergens • Egg E • Wheat W • Tree Nuts N • Peanuts P • Shellfish SF • Fish F • Soy S • Milk M Gluten-Free GF • No Wheat • No Rye • No Barley • Oats? Vegetarian V P • Only Eggs & Milk • No sea or land animals Vegan VG • No Eggs or Milk • No sea or land animals • No honey ELC #1 January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  69. 69. Discovery Experience Participate | Understand | Comprehend | Learn E N W M V M W V W M F E W F E M W E V M W E V M W V VG GF M W E P M W ELC #1 January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  70. 70. Discovery Experience Participate | Understand | Comprehend | Learn W M E W M V X VG V M V GF W F V VG GF M N V GF M N E V GF GF V GF GF S V M W E V ELC #1 January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  71. 71. QA Questions & Answers ELC #1 January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings
  72. 72. Tracy Stuckrath CSEP, CMM, CHC, CFPM tracy@thrivemeetings.com 404-242-0530 www.thrivemeetings.com www.facebook.com/thrivemeetingsevents www.linkedin.com/tracystuckrath January 24, 2014 Wednesday, January 29, 14 MPI Carolinas: A Healthier Appetite @tstuckrath @thrivemeetings

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