An Introduction to the Value of LinkedIn


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FInding the Value of LinkedIn for the Job Seeker to create BrandU!

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An Introduction to the Value of LinkedIn

  1. 2. Now that I Am On LinkedIn; What Do I Do?
  2. 3. <ul><li>Why LinkedIn </li></ul><ul><li>Benefits of LinkedIn </li></ul><ul><li>How to Set Up Your LinkedIn Account </li></ul><ul><li>Finding and Connecting with People You Know </li></ul><ul><li>10 Ingredients for an Effective LinkedIn Profile </li></ul><ul><li>How to Promote Your LinkedIn Profile </li></ul><ul><li>Search for Companies Where You Have Contacts </li></ul><ul><li>Questions and Answers </li></ul>
  3. 4. <ul><li>The number one Professional or Business Network </li></ul><ul><li>Over 45 million business users </li></ul><ul><li>15 million used LinkedIn in Sep/09 </li></ul><ul><li>Web 2.0* Application </li></ul><ul><ul><ul><li>* Web 2.0 applications are interactive </li></ul></ul></ul>
  4. 5. <ul><li>Connect with friends and former coworkers on a business level </li></ul><ul><li>Keep up to date on what these people are doing and acknowledge their successes and career moves </li></ul><ul><li>When reaching out – use current information to start connection (no need to use “this is a blast from the past”) </li></ul>
  5. 6. <ul><li>When traveling fill in time holes with meeting contacts from LinkedIn </li></ul><ul><li>Learn about companies with whom you want to do business </li></ul><ul><li>Promote your personal brand and/or your company </li></ul>
  6. 7. <ul><li>Log in to </li></ul><ul><ul><li>Enter name and email (use home or personal email – easier if/when you change jobs) and password </li></ul></ul><ul><ul><li>Enter your current employment status </li></ul></ul><ul><ul><li>Company (you can build your company profile, if one does not exist </li></ul></ul><ul><ul><li>Job title </li></ul></ul><ul><ul><li>Country/Zip Code </li></ul></ul><ul><ul><li>Confirm in email to activate </li></ul></ul>
  7. 8. <ul><li>Linked in Connection Statistics </li></ul><ul><ul><li>1 connection: 2,930,000 </li></ul></ul><ul><ul><li>2 connections: 1,020,000 </li></ul></ul><ul><ul><li>3 connections: 600,000 </li></ul></ul><ul><ul><li>4 connections: 383,000 </li></ul></ul><ul><ul><li>5 connections: 274,000 </li></ul></ul><ul><ul><li>500+ connections: 5,570. (0.3%) </li></ul></ul><ul><ul><ul><li>Source Shally Steckerl – </li></ul></ul></ul>
  8. 9. <ul><li>Don’t Cut and Paste Your Resume </li></ul><ul><li>Borrow from the Best Marketers </li></ul><ul><li>Write a Personal Tagline </li></ul><ul><li>Put Your Elevator Pitch to Work </li></ul><ul><li>Point Out Your Skills </li></ul><ul><li>Explain Your Experience </li></ul><ul><li>Distinguish Yourself from the Crowd </li></ul><ul><li>Ask and Answer Questions </li></ul><ul><li>Improve Your Google Page Rank </li></ul><ul><li>Build Your Connections </li></ul><ul><ul><ul><li>Source LinkedIn FAQs </li></ul></ul></ul>
  9. 10. <ul><li>Make sure your public profile preferences are properly set to display the sections of your LinkedIn profile you want non-LinkedIn users to see. </li></ul><ul><li>Customize your Public Profile's URL. You can also include this personal URL in an email signature to direct contacts to your profile. </li></ul><ul><li>LinkedIn provides View My Profile buttons containing LinkedIn graphics that you can post in email signatures or on your blog, message board or website. </li></ul><ul><ul><ul><li>Source LinkedIn FAQs </li></ul></ul></ul>
  10. 11. <ul><li>By COMPANY </li></ul><ul><li>By INDUSTRY </li></ul><ul><li>By PRODUCT LINE </li></ul><ul><li>By SIZE </li></ul>
  11. 12. <ul><li>LinkedIn allows you to </li></ul><ul><ul><li>Connect to friends and coworkers </li></ul></ul><ul><ul><li>Build your brand </li></ul></ul><ul><ul><li>Learn about companies that you might work for or sell to </li></ul></ul><ul><ul><li>Find people to talk to when you need to fill your travel schedule </li></ul></ul>