Sse Colawars Group11

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Sse Colawars Group11

  1. 1. Cola WarsContinue<br />Fredric Axelsson<br />Chris Gruber<br />Marcus Holst<br />Eleni Miliou<br />
  2. 2. Concentrate Industry<br />
  3. 3. Concentrates<br />Medium: bottlers have a big variety of choices of beverages<br />High: for end consumers there exists wide variety of soft drinks (indirect substitutes)<br />Bargaining Power of Suppliers<br />Intensity of<br />Competitive<br />Rivalry <br />Threat of Substitute Products<br />Bargaining Power of Customers<br />Threat of <br />New Market<br />Entrants<br />
  4. 4. Concentrates<br />Low: high investment intensity required to build brands, stagnating market with already established positionings and shares<br />Bargaining Power of Suppliers<br />Intensity of<br />Competitive<br />Rivalry <br />Threat of Substitute Products<br />Bargaining Power of Customers<br />Threat of <br />New Market<br />Entrants<br />
  5. 5. Concentrates<br />Low: for bottlers the sustainable business volume originates from a few selected big concentrate producers<br />End-consumers too fragmented to make any demands, even though they have a freedom of choice<br />Bargaining Power of Suppliers<br />Intensity of<br />Competitive<br />Rivalry <br />Threat of Substitute Products<br />Bargaining Power of Customers<br />Threat of <br />New Market<br />Entrants<br />
  6. 6. Concentrates<br />Low: main ingredients are usually commodities publicly traded<br />Bargaining Power of Suppliers<br />Intensity of<br />Competitive<br />Rivalry <br />Threat of Substitute Products<br />Bargaining Power of Customers<br />Threat of <br />New Market<br />Entrants<br />
  7. 7. Concentrates<br />High: settled market with slow growth, practical duopoly, competitors practically serving the same customer need<br />Though: competition is not evolving around price<br />Bargaining Power of Suppliers<br />Intensity of<br />Competitive<br />Rivalry <br />Threat of Substitute Products<br />Bargaining Power of Customers<br />Threat of <br />New Market<br />Entrants<br />
  8. 8. Bottling Industry<br />
  9. 9. Bottlers<br />High: in the context of restaurants and diners, fountains pose a major threat<br />Low: retail stores have no other way to offer packaged goods<br />Bargaining Power of Suppliers<br />Intensity of<br />Competitive<br />Rivalry <br />Threat of Substitute Products<br />Bargaining Power of Customers<br />Threat of <br />New Market<br />Entrants<br />
  10. 10. Bottlers<br />Low: high initial capital expenditure for plants;few firms serving the big clients with exclusive contracts<br />Bargaining Power of Suppliers<br />Intensity of<br />Competitive<br />Rivalry <br />Threat of Substitute Products<br />Bargaining Power of Customers<br />Threat of <br />New Market<br />Entrants<br />
  11. 11. Bottlers<br />High: retailers and restaurant chains maintain a position of power<br />Low: individual end-consumers have no particular negotiation power<br />Bargaining Power of Suppliers<br />Intensity of<br />Competitive<br />Rivalry <br />Threat of Substitute Products<br />Bargaining Power of Customers<br />Threat of <br />New Market<br />Entrants<br />
  12. 12. Bottlers<br />Low: ingredients (e.g. high fructose corn syrup) are considered commodities; big concentrate producers help in negotiating agreements<br />Bargaining Power of Suppliers<br />Intensity of<br />Competitive<br />Rivalry <br />Threat of Substitute Products<br />Bargaining Power of Customers<br />Threat of <br />New Market<br />Entrants<br />
  13. 13. Bottlers<br />High: product is identical for every bottler, companies have to compete on prices and gain a deal with a somehow larger concentrate manufacturer<br />Bargaining Power of Suppliers<br />Intensity of<br />Competitive<br />Rivalry <br />Threat of Substitute Products<br />Bargaining Power of Customers<br />Threat of <br />New Market<br />Entrants<br />
  14. 14. Future challenges<br />Political<br />Economic<br />Taxes and regulations regarding health issues<br />Monopoly issues<br />Sociocultural<br />Developing countriesboostdemand, e.g. BRIC<br />Worsened financing situation<br />Technological<br />Coke as a symbol of the American culture<br />Healthy substitutes become more attractive<br />Anti-globalization and environmental movement<br />No major prediction possible<br />

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