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The first step in winning the battle for market share is to understand all of the factors that drive brand choice in your category. Without this critical information, it is virtually impossible to develop a winning brand strategy.
Based on extensive, multi-national R&D, Ipsos Marketing has developed a new holistic framework that captures all the ways a consumer connects with a brand. Armed with this information, Marketers can optimize brand strategy and predict share growth.
Learn how you can gain a deeper understanding of your brand as well as look into your brand’s future by downloading our latest Point of View:
Win the Battle for Market Share